I'm the type of person who cares more about the sport of MMA in general rather than players. Aside from some local dudes who I feel obligated to support, there aren't too many fighters that I will cheer for over others. I just want to see good fights. Good fights make me happy. UFC Championship fights get me amped up more than your average fight, simply because I know that I'm watching two of the very best athletes in the world compete in their discipline. Occasionally however, there's a fight or fighter that really sizzles my bacon.
As you have clearly figured out by the title of this piece, Chan Sung Jung has ascended that pinnacle of my own personal fandom to take his place as my favorite fighter. I hope he's done the same to you, because quite frankly I think he's becoming what every fighter should strive to be: an exciting winner.
When you can combine both of these facets in MMA, you become a very rare individual. There's something commendable about being Jon Fitch or Jacob Volkmann, grinding out wins by being some combination of bigger, stronger, more technical and having a bigger will to win. Being a winner will almost always make you more money than being a loser, Bob Sapp shenanigans aside, and quite frankly, everyone wants to be a winner. If it takes scraping and clawing to cross that finish line first, so be it. The problem with being that style of winner in a business where style matters (don't let anyone tell you differently), is that when you stop winning, you've got no fallback. When you're clinging to that ledge and someone steps on your hand, it's a long, long fall. Just ask Jon or Antonio McKee.
On the flip side, if you're an exciting fighter, but not winning, things do go downhill, just not as fast. It isn't as bad as McKee being bounced from the UFC for the rest of his days after a split-decision loss, in fact, the UFC is still employing the likes of Dan Hardy (loser of four in a row), Yoshihiro Akiyama (four as well), Wanderlei Silva (loser of 5 out of 6 at one point) and Mirko Filipovic had to retire (lost his last three). It's worse for your pride and ego rather than your state of employment, but it'll eventually catch up with you. However, if you are able to combine the two, you can ascend to greatness incredibly quickly in this sport.
Wandy in his prime did it. Chuck Liddell is another good example. Fedor Emelianenko. Anderson Silva (Leites, Maia and Cote fights aside). Jon Jones (personality aside). Dan Henderson post 2008. And now, the Korean Zombie.