Steven Seagal, Hollywood actor and martial arts master, and Anderson Silva, middleweight champion, climb into the ring. The challenge is no longer a fight in the UFC, the trendy mixed martial arts championship. It's the last beer in the bar, tells story of Mariana Barbosa published in Folha this Wednesday. Parodying classic fight scenes in movies, the new campaign for Budweiser in Brazil, which airs on the last weekend of May, is a superproduction, directed by Argentinean Armando Bo, "Biutiful" and "The Ultimate Elvis" . Sort of a preview for the big fight in Las Vegas UFC, Anderson Silva against Chael Sonnen, in July, the film is the first episode of a saga that the brewer AmBev intends to launch during the event. The company does not disclose figures of the campaign, but the superproduction gives an idea of the bet that the brand does for Brazil.
http://www1.folha.uol.com.br/mercado/1091490-budweiser-estreia-superproducao-com-steven-seagal-e-anderson-silva.shtml
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