UFC on Fuel TV 3 didn't exactly set the world on fire in terms of ratings as the current downswing in UFC viewership continued. According to MMA Junkie, the event pulled in about 87% of the viewers of the last Fuel TV card.
Tuesday's live broadcast of UFC on FUEL TV 3 drew 173,000 viewers.
February's UFC on FUEL TV 1 event holds the all-time UFC-FUEL TV ratings record with 217,000 viewers, and April's UFC on FUEL TV 2 show ranks second with 197,000. However, UFC on FUEL TV 3 topped all four of the cable channel's previous preliminary-card broadcasts for UFC on FOX and UFC on FX events from earlier this year.
In addition to saying that the show beat out prelim broadcasts from the year, Junkie also mentions that it did significantly better than the UFC on Fox 3 prelims. I'm not really sure why there is an effort to put an unnecessarily positive spin on the ratings.
There's no real surprise to it being a bit of a dip from the previous efforts, the first had the benefit of the free preview weekend (which didn't extend to all providers) in addition to a much better main event in terms of name recognition. The second show had a good main event and a bit of a different timeslot, making for easy early evening watching and leaving viewers free to go out on Saturday night.
This show had little guys in the main event and I wouldn't have expected it to do as well as the last two Fuel events.
It is a little disheartening to know that football stadiums like Michigan Stadium have had almost 115,000 people attending to watch a game live though. But yes, Fuel availability is limited and all that.