HOLLYWOOD, CA - MARCH 01: Floyd Mayweather and Miguel Cotto pose at a press conference to promote their upcoming fight on May 5 at the MGM Grand in Las Vegas at Grauman's Chinese Theatre on March 1, 2012 in Hollywood, California. (Photo by Jeff Gross/Getty Images)
Floyd Mayweather is the combat sports king of the pay-per-view. One half of the all-time PPV record with 2.4 million buys for his fight with Oscar De La Hoya, Mayweather has broken the one million buy mark in each of his last three fights.
So, with a major fight coming up against Miguel Cotto on May 5, the question is being raised of just how many buys this fight can do on pay-per-view. Richard Schaefer, Golden Boy Promotions CEO, is suggesting that the fight can top 2,000,000 buys. Via Boxing Scene (HT: Kevin Iole of Yahoo! Sports):
I'm basing that on early results from closed circuit. I'm basing that on sponsors' feedback. I'm comparing the [statistics from the] movie theaters. There you can track it very nicely. You can look two weeks before, for the [Victor] Ortiz fight or the [Juan Manuel] Marquez fight or the [Shane] Mosley fight ... How many tickets did you sell? And we can compare it to [our figures] now and we've been getting those numbers updated. I don't even want to say how much more [we've done than in previous fights], but if these numbers are going to translate to [pay-per-view buys], and the early indications are that they will because of the kind of feedback that we're getting. If those numbers in fact are true, I think we might break the record. Based on those early indications, it's unreal.
Mayweather is a huge star and Cotto has a large Puerto Rican fanbase to draw from. With this also being a fight between the #1 fighter at 147 pounds (Mayweather) and the #1 fighter at 154 pounds (Cotto) with the #2 154 pounder (Canelo Alvarez) facing a recognizable superstar (Shane Mosley) on the undercard there's plenty of strength on the card that could push buys up considerably.
However, it's hard to imagine this doing almost 600,000 more buys than Manny Pacquiao's third fight with Juan Manuel Marquez in November, which was reported to have done 1,450,000 buys.