The Real Reason Why Condit/Diaz 2 Needs To Be Booked

No, this isn't a post complaining about Condit's game plan, or running as some ill-informed people like to call it, or even about questionable judging. The real reason why a rematch must be made can be seen in traffic and the shear number of comments made in the articles posted today in regards to anything relating to the Condit/Diaz fight. Comments from the two articles released today on this very site (here and here) are trending to break the 600 comment mark which is generally reserved for articles containing the latest on Brock Lesnar who was the previous PPV juggernaut. The best thing about these comments are that a lot of them are made from people that don't post here regularly (read as not in the BE Civil War), although it seems like the majority of these people are wasting their posts on complaining about the judge's decision or the tactics of Condit, which in my opinion was executed perfectly, it does prove that this fight and the potential for a rematch is garnering a lot of attention from casual and new fans.

This is the stuff that water cooler talk is made from and needs to be capitalized upon. The decision to make this rematch happen should be a no brainer and they should use the momentum of the "controversial" decision to make this rematch the headliner of UFC on FOX 3. In such a crucial time when growth and reaching a new audience is so important, they have opportunity to peak the interest of non and casual fans to at least tune into FOX on a Saturday night. If all goes well, the same people would be more inclined to purchase one of the monthly PPVevents. This is the way to grow and reach new audiences and to fully utilize the FOX partnership. Of course, this is all dependant upon the rumors of Diaz failing his drug screening to be false, I'll have my fingers crossed for this not to be the case.

Of course that's just my opinion, I could be wrong.