Novelty is a huge selling point in Japan. This is a lesson we learned all too well from Bob Sapp. Print ads, television commercials and whatever else the Japanese can think to stick your face on can net much more profit than the fight itself ever can. So the question I know we’re all asking ourselves, is Amanda Lucas Japans next big obsession? Obviously she was initially brought over due to the fact they could use the family name as a gimmick to sell the event. We saw it with DEEP 55, the entire ad campaign was given an Indiana Jones theme along with prominently featuring “Powerhouse” although there were three championship fights on the card and her fight was the opening bout to the evening.
Gimmicks are a huge part of JMMA and the gimmick of being George Lucas’ daughter seemed to be a good enough gimmick to get her invited into JMMA’s house. But the fact of the matter is she doesn’t like using the family name as the highlight of her career. A decorated grappler with a purple belt in Brazilian Jiu Jitsu and now add a championship in MMA to the mix and you can see that she isn’t riding the waves of her father’s career but blazing her own path to the top of WMMA. If that was the case she would have quit after losing her first fight in 2008 but that wasn’t the case, she worked harder and improved and has returned to the ring on a four fight win streak that netted her the DEEP open weight women’s belt.
I don’t know if she will ever be able to shake the monkey off her back that is STAR WARS but with every fight she gains more support and respect in the ring which has seen her fan base in Japan grow from the fanboys of CELEBRATION JAPAN to the entire JMMA fanbase and beyond. George Lucas’ name got her in the building but Amanda Lucas has made the building her own and with that I think the ability to have a Bob Sapp sized career outside of MMA in Japan is within her grasps. One thing is for sure if she decides to follow the marketing blueprint of Bob Sapp she definitely will not be following the work ethic he showed in the ring after making a couple of bucks plastering his face around Japan.