UFC light heavyweight champ Jon Jones can't be accused of shirking his media duties. He's facing Rashad Evans at UFC 145 in Atlanta, Georgia on April 21 and in the mean-time is mixing a ton of media in with his training for the fight.
Yesterday we posted the video of Jones' joint appearance with Evans on Canada's CSS SportsNite and here's more video of Jones' relentless promotional work. This is a behind the scenes video shot by Jones' management as he does a radio tour.
Additionally, Jones has been named an honorary race official for this Sunday's Daytona 500. The full press release is after the jump.
Fans often fail to appreciate the importance and difficulty of doing this kind of sustained media outreach. Have no doubt that its hard work requiring considerable discipline and self-control. Whatever his faults, Jones is an excellent ambassador for the sport and not someone Dana White has to worry about blowing off an important appearance or showing up in no condition to do an interview.
DAYTONA BEACH, Fla. - UFC Light Heavyweight champion Jon "Bones" Jones will serve as Honorary Race Official for the 54th annual Daytona 500 NASCAR Sprint Cup Series race on Sunday, Feb. 26 at Daytona International Speedway (FOX, 1 p.m. ET).
As Honorary Race Official, Jones will be introduced at the driver's meeting, participate in pre-race ceremonies and ride in one of the honorary race official cars ahead of the 43-car field for the 200-lap, 500-mile historic race.
"Jon ‘Bones' Jones is the biggest name in mixed martial arts," Daytona International Speedway President Joie Chitwood III said. "We are excited to welcome him to the ‘World Center of Racing' and have him be a part of the pre-race ceremonies for NASCAR's biggest, richest and most prestigious race."
"I am thrilled to be able to serve as Honorary Race Official at this year's Daytona 500, NASCAR's premier event," Jones said. "Like the UFC, NASCAR has a passionate and knowledgeable fan base, and I am honored that I will get to share this experience with them."
Jones' holds a career record of 15-1, which is comprised of eight knockouts and five submissions. He was named "Most Dangerous Man" at the 2011 Spike Guys' Choice Awards and "2011 Fighter of the Year" at the World MMA Awards.
In December 2011, the Endicott, N.Y. native capped off what many have hailed as the greatest year in MMA history with a submission against Lyoto Machida.
Earlier in the year, Jones became the youngest champion in UFC history at the age of 23 after he won all four of his fights and earned the Light Heavyweight title. With two more defeats of former champions later in 2011, Jones became the first fighter in UFC history to defeat three former champions in one year.
Jones entered the UFC in August 2008 after only four months of competing in professional fights.
Currently, Jones trains in Alburquerque, N.M. under legendary MMA coach Greg Jackson. On April 21 in Atlanta, Jones will take on his former champion training partner, "Suga" Rashad Evans, in one of the most anticipated UFC fights of the year.
Tickets for Speedweeks 2012 events, including the 54th annual Daytona 500, are available online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.
If you are unable to attend in person, be sure to tune in to the Daytona 500 on FOX on Sunday, Feb. 26 at 1 p.m. ET.
Fans can stay connected with Daytona International Speedway on Twitter (www.twitter.com/disupdates) and Facebook (www.facebook.com/DaytonaInternationalSpeedway). In addition, fans can follow NASCAR on Twitter (@NASCAR) and stay up to speed on the latest news by using hashtags #NASCAR and #DAYTONA500.