Remember EliteXC? It was the MMA promotion of Gary and Jared Shaw that hoped to directly compete with the UFC at a time when there was no clear number two promotion in the United States. They were able to secure a television agreement with Showtime and CBS to become the first MMA promotion to air on network television. Featuring extremely marketable fighters in Gina Carano and Kimbo Slice, they were able to gain a bit of a foothold in the market.
Around the same time that KimboMania was running wild, Showtime also had a marketable heavyweight boxer named Samuel Peter making waves in boxing circles. The marketing team at Showtime decided to try and take advantage of the rising popularity of these two heavyweight superstars by releasing what may be the only piece of advertising that could rival the IFL Rap in absurdity. With the help of an unknown band called "DopplegangGanger", Showtime released a song titled "Hits and Chicks".
In the ring or in the cage any way you Slice it we love our jugs and pugs.
Try getting it up when you get knocked down...Hits and Chicks! Hits and Chicks!
Kaboom! Kabluey! Oh boy! Hot Fooey! Hits and Chicks! Hits and Chicks! Hits and Chicks! Hits and Chicks!
Busted ears! Bodacious Boobs and one of the best knockouts in years! It's hard getting it up when you get knocked down! Hits and Chicks! Hits and Chicks!
Kimbo Slice! Sam Peter! We love em! Hits and Chicks! Hits and chiiiiiiiiiiiiicks!!!!
I hope you enjoyed another great moment in MMA marketing.