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UFC On Fuel Is A Smart Strategic Trade-Off

Ufconfuel_mediumYesterday our own Fraser Coffeen made the case against the UFC broadcasting live fight events on Fuel TV. His argument essentially boiled down to saying that because relatively few fans have Fuel TV (compared to Spike TV or FX), that it devalues the UFC brand by training fans to not mind missing some cards.

I disagree strongly.

While its not ideal to air a UFC card on a cable station with ~36million subscribers rather than the ~100 million or so subscribing to Spike TV or FX, it's a smart strategic trade off that will only strengthen the UFC brand over the long term.

First off, Fuel TV is virtually the UFC channel already. The station is airing UFC weigh-ins, some preliminary fights, multiple UFC post-fight an analysis shows and is expected to air the Brazilian season of The Ultimate Fighter.

This is programming that would only be available to a handful of UFC fans without the Fuel deal. The fact that this inexpensive and easily produced programming is getting great ratings for the network is just a bonus.

Fuel TV executive vice president and general manager George Greenberg spoke to MMA Fighting last week about the ratings the UFC is getting on the network:

"To say I'm jacked would be putting it mildly," he said.

When it comes to more specific numbers, Greenberg said that recent UFC on FUEL pre- and post-fight shows have fluctuated between 35,000 and 75,000 viewers. And during live fights on FUEL, as many as 250,000 have tuned in to witness the action.

...

"If you want to compare it to a platform like Spike three times our size, I can't help that," he said. "But I can tell you, If you look at the FOX ratings and last FX ratings for the fight, and you look at what it's done to this place percentage-wise, we are absolutely killing it."

And if you don't think Fuel TV is a big step up from Facebook, check these numbers from Dave Meltzer's Wrestling Observer (subsription required):

The prelims on Fuel did a 0.35 rating and 144,000 viewers. That's roughly the same as the Fuel prelims did on 1/20 before the show that aired on FX. When UFC has had fights on Facebook, they averaged about 30,000 viewers so it's a big step up. With the exception of Ben Henderson vs. Clay Guida, which peaked at more than 120,000, no prelim fight in history on Facebook had ever topped 65,000.

Secondly, the UFC's strong performance on Fuel gives the promotion a very strong card in their relationship with Fox. Fox wants Fuel TV picked up by more cable providers. Having the UFC content not only boosts Fuel's ratings, it gives the channel a built-in activist base that is contacting their cable providers and asking for the station. That's big and is a big plus for the UFC in their relationship with Fox, especially when they're struggling to provide big headliners for Fox.

All-in-all, it's not perfect, but nothing is. UFC on Fuel is a win for fans, the network and the promotion.

SBN coverage of UFC on Fuel TV

More Bloody Elbow coverage of UFC on Fuel TV after the jump.

Star-divide

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meh

Get on the larger cable networks, and I won’t complain. Having to stream a free card annoys me.

The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Feb 15, 2012 12:22 PM EST reply actions   2 recs

I just with they would pick one, FX or Fuel and put all of the stuff on that one channel. Switching events back and forth between the two will hurt them with the casual fan as well. “Hey, where are the fights tonight?” Flips around. Not on FX, flips some more “looks like they are back on spike!”

"I fight because I can’t sing, I can’t dance, and it beats working all day. Now ask me a question that doesn’t sound so xxxxxxx stupid." – Phil Baroni

by keyboardwarrior on Feb 15, 2012 2:19 PM EST up reply actions  

NO SHIT

WHERE THE FUCK IS MY FREE PONY

The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Feb 15, 2012 4:40 PM EST up reply actions  

Good for FUEL I guess.

Still crappy for most fans.

I would have a horseshoe surgically implanted in my ass just so Brock would pull it out and beat me over the head with it while I pleasure myself.

Please visit the
Daniel James Miller Foundation and donate.

by Machiel Van on Feb 15, 2012 12:29 PM EST reply actions  

Hi Nate

Thanks for this piece, just one question about something you said:

especially when they’re struggling to provide big headliners for Fox.

Do you think this is a ‘struggle’ as such or is it that the brass is holding back on the biggies for the pay per views even at this early stage when some might say this would be a counter productive strategy?

'If you don't have humility as a fighter, fighting will bring humility to you...'

by rohedron on Feb 15, 2012 12:33 PM EST reply actions  

they're struggling

they wanted Cain vs Mir or Diaz vs Condit 2 for the next Fox card. Circumstances beyond their control prevented those fights from being made.

Follow me on Twitter @KidNate

by Nate Wilcox on Feb 15, 2012 12:38 PM EST up reply actions  

Think it’ll be Forrest/Tito III? Doesn’t seem like a good fit to build up future events (one guy in the twilight of his career, the other retiring imminently), but what else is there for a headliner?

I would have a horseshoe surgically implanted in my ass just so Brock would pull it out and beat me over the head with it while I pleasure myself.

Please visit the
Daniel James Miller Foundation and donate.

by Machiel Van on Feb 15, 2012 12:43 PM EST up reply actions  

what is the date

of the next Fox show?
Surely there is time to sort something out… in retrospect didn’t it look like Cain and JDS were both injured for the first Fox show? If it remains the priority I am sure they will be able to pull top fighters out of their hat…. no?

'If you don't have humility as a fighter, fighting will bring humility to you...'

by rohedron on Feb 15, 2012 12:46 PM EST up reply actions  

May 5th. Headliner is Nate Diaz vs. Jim Miller. Co main is Hendricks/Kos.

"I don't know where this term "training camp" in MMA came from. There's no campground. There's no tents." - Nick Diaz

My twitter: @TB_Money

by Tim Burke on Feb 15, 2012 12:47 PM EST up reply actions  

thnx

for the reminder Tim, I bet they’re not done with the top of that card yet…

'If you don't have humility as a fighter, fighting will bring humility to you...'

by rohedron on Feb 15, 2012 12:50 PM EST up reply actions  

They’ve confirmed the main and co-main. The card is pretty close to full now.

"I don't know where this term "training camp" in MMA came from. There's no campground. There's no tents." - Nick Diaz

My twitter: @TB_Money

by Tim Burke on Feb 15, 2012 12:52 PM EST up reply actions  

Knew it was close to full, didn’t know they had confirmed Diaz vs Miller as the main event. Makes it sort of similar to EliteXC: Unfinished Business (i.e. no compelling headliner for casual viewers while still a solid match-up).

I would have a horseshoe surgically implanted in my ass just so Brock would pull it out and beat me over the head with it while I pleasure myself.

Please visit the
Daniel James Miller Foundation and donate.

by Machiel Van on Feb 15, 2012 1:04 PM EST up reply actions  

Fuel = Versus, not Spike

I think we need to stop comparing the Fuel cards to the old UFN events on Spike. When it comes to broadcasting live fights, the events on Fuel are more similar to when they were broadcast on Versus as opposed to Spike. The UFC will be showing the same amount of events on FX (with a bigger audience and more prominent dial spot) as they did on Spike, with more additional cards on Fuel as opposed to Versus.

by Gygax on Feb 15, 2012 12:35 PM EST reply actions  

It doesn’t even compare to Versus.

I would have a horseshoe surgically implanted in my ass just so Brock would pull it out and beat me over the head with it while I pleasure myself.

Please visit the
Daniel James Miller Foundation and donate.

by Machiel Van on Feb 15, 2012 12:37 PM EST up reply actions  

Number of households

Isn’t the same as brand saturation or viewership, so while you’re clearly correct, Versus isn’t exactly a powerhouse. If anything, Versus is an example of how people won’t necessarily watch a widely available channel.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Feb 15, 2012 12:40 PM EST up reply actions  

Not trying to prop-up Versus, just making sure we all recognize that FUEL isn’t on that level yet. As a destination for UFC programming it could certainly surpass the ratings of UFC on Versus over time, but that would absolutely be contingent on the channel becoming available in many, many, many more homes.

I would have a horseshoe surgically implanted in my ass just so Brock would pull it out and beat me over the head with it while I pleasure myself.

Please visit the
Daniel James Miller Foundation and donate.

by Machiel Van on Feb 15, 2012 12:45 PM EST up reply actions  

Absolutely...

Fuel is nowhere near Versus yet. The hope for Fox is that by bringing programming like UFC onto it, it will be picked up by a lot more providers. Additionally, for such a small network, it has a decent international distribution to over 100 countries already.

by Gygax on Feb 15, 2012 12:51 PM EST up reply actions  

Dead on

I think it’s a pretty clever strategy on Fox’s part. They can use the UFC’s fan base to drive the network to more cable providers and into more basic cable packages.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Feb 15, 2012 12:52 PM EST up reply actions  

that's a good point

although Versus is available in a comparable number of homes to Spike and FX rather than Fuel.

Follow me on Twitter @KidNate

by Nate Wilcox on Feb 15, 2012 12:38 PM EST up reply actions  

True

Versus does have decent availability. But similar to Fuel, its dial position is usually horrible regardless of cable provider. Satellite does not have that problem since the majority of channels are listed in triple digits.

by Gygax on Feb 15, 2012 12:47 PM EST up reply actions  

I watched Versus quite a bit for other programs such as Hunting/Outdoor shows, but the UFC was kind of an outlier to their regular programming. With Fuel, it fits right into where the network is heading, and I already associate it as primarily UFC-related. It seems likely that Fuel will be available to a lot more households over time, and I think ratings will be great once it is. With this much programming, it is very-viewer oriented which helps breed loyal fans.

by mooseknuckle on Feb 15, 2012 1:15 PM EST up reply actions  

Couldn't agree more

If nothing else, the Fuel cards should remind us that the UFC-Fox relationship goes both ways. Of course, we tend to focus on the benefits Fox provides to the UFC since we’re fans, but the UFC is also succeeding in bringing attention to an unknown network in the Fox portfolio, and that’s a pretty serious accomplishment.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Feb 15, 2012 12:38 PM EST reply actions   1 recs

lol rec

follow me on twitter @polyh3dron

by Rob Young on Feb 15, 2012 12:52 PM EST up reply actions  

Really?

Me and my friends use that all the time

by Rabbit915 on Feb 15, 2012 1:03 PM EST via mobile up reply actions  

That guy is even more hillarious than he is jacked, he is in that docu about roids and everything he says had me rolling on the floor.

by Kenya_MMA on Feb 15, 2012 1:10 PM EST up reply actions  

“Bigger, Faster, Stronger: The American Dream” is the documentary your talking about! It’s a great watch!

13-5 in SigBetting on MMALInker!
"No man can Fuck a crazy chick into sanity"

by 420mike on Feb 15, 2012 3:18 PM EST via mobile up reply actions   1 recs

He also has his own documentary:

Gregg Valentino: The Man Whose Arms Exploded

aimed at the crotch...

by Damon O. on Feb 15, 2012 4:49 PM EST up reply actions  

I was surprised by the lack of success for the facebook numbers. There seems to be a paradigm in place that the UFC has a rabid loyal fan base that follows the sport through hell or high water.

I don’t know if that’s necessarily the case if they were getting 30-60k viewers on a free-to-watch platform available to everybody.

by castleeb on Feb 15, 2012 12:48 PM EST reply actions  

its a lot easier to tune in a TV to a particular channel

than to stream video on FB. Lots of folks dont have the PCs, the broadband and the know-how necessary to stream fights on FB

Follow me on Twitter @KidNate

by Nate Wilcox on Feb 15, 2012 1:04 PM EST up reply actions   1 recs

I guess that’s true. Honestly I don’t have cable, and I can’t wait for it to phase out. Things like this remind me we have a ways to go both in culture and infrastructure. You damn old people and your resistance to change!

by castleeb on Feb 15, 2012 1:06 PM EST up reply actions  

I tried several times and my 1.5mb/s internet connection just wasn’t fast enough to stream it in a decent manner.

by mooseknuckle on Feb 15, 2012 1:17 PM EST up reply actions  

You need better internet service.

Pat Barry made a wrestle - some schmuk in texas

I don't know more about MMA than you, I just act like it at HeadKickLegend

Follow me on Twitter @chris81203

by Chris Hall on Feb 15, 2012 1:21 PM EST via Android app up reply actions  

I know, but I live out in the country and it’s as fast as I can get right now. I am still able to stream through my roku box great, but it sucked through the ipad.

by mooseknuckle on Feb 15, 2012 1:32 PM EST up reply actions  

Ah, that sucks bro

Pat Barry made a wrestle - some schmuk in texas

I don't know more about MMA than you, I just act like it at HeadKickLegend

Follow me on Twitter @chris81203

by Chris Hall on Feb 15, 2012 1:33 PM EST via Android app up reply actions  

The plus side is, that I have dish network and Fuel is included in my package. Not stuck in an apartment with comcast.

by mooseknuckle on Feb 15, 2012 2:02 PM EST up reply actions  

My connection is 30 Down and 4 Up. Everything is so much faster now.

Facebook came in clear as day and when there stream was on target it was like watching TV.

I'm still waiting for my CM Punk WWE Ice Cream Bar.
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Feb 15, 2012 3:03 PM EST up reply actions  

In town, just a few miles away, we have a 6mb which it would probably work fine on, but not available out in my neck of the woods.

by mooseknuckle on Feb 15, 2012 5:31 PM EST up reply actions  

Good article...

Many people seemed to think Zuffa had ALL the leverage in their negotiations with Fox. Obviously they had to give and take, and to get 4 shows on Fox with all the promotion behind it Fox can offer, they had to but some fights on a building network.

by ChicagoMMAFan on Feb 15, 2012 12:52 PM EST reply actions  

It's bullshit all of it, the UFC got reemed on this Fuel TV crap when they talked about this deal being made they said most of the shows and fights would be on FX! Now they are pulling a switcheroo.

The fans the UFC and everyone except Fox is getting screwed. This is going to lead to the sport of MMA suffering and maybe some other organizations catching up with the UFC somewhat but in the end it will lead to more division of talent and fights that won’t be made. Fuel TV blows-They will never give it away for free if I want it on my TV I have to pay extra and that’s CRAP!

by kentmurr410 on Feb 15, 2012 12:52 PM EST reply actions  

Wow.

Someone left his valium in his other pants.

"I don't know where this term "training camp" in MMA came from. There's no campground. There's no tents." - Nick Diaz

My twitter: @TB_Money

by Tim Burke on Feb 15, 2012 12:53 PM EST up reply actions   1 recs

Cough Cough *** Lithium** Cough Cough.

I'm still waiting for my CM Punk WWE Ice Cream Bar.
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Feb 15, 2012 3:04 PM EST up reply actions  

If every single UFC fan bitching that they don't get FuelTV called their cable providers and complained...

then it wouldn’t take long for it to be part of everyone’s basic cable package. Whining on the Internet is more fun, I get that, but I don’t have much sympathy to people who haven’t even made a minimal effort to try to get the channel.

Of course, I had it already, so easy for me to say I guess.

by MMAth Wiz on Feb 15, 2012 12:59 PM EST reply actions   1 recs

My cable provider, IO, offers Fuel TV

But they placed it in a package of 23 channels, only two of which are worth watching, and it’s not even in HD. I understand and respect the strategy, but I’m not paying $7 for 2 channels (Fuel tv, and Fight Now Tv) in SD. I’d rather read the play by play than watch a sport in Standard Definition and know that I’m paying extra for it.

If I were to pay for Fuel, I would at most, pay $0.30 extra for the channel in SD.

by amendamatrix on Feb 15, 2012 2:12 PM EST up reply actions  

I kinda don’t understand that. I mean, it’s not my money or even an option for me in Canada, but Fuel isn’t just one show UFC or whatever. It’s jam-packed with UFC content, like every day. As a huge fan of the sport, I’d find it worthy of my 7 bucks a month. But again, that’s just me.

"I don't know where this term "training camp" in MMA came from. There's no campground. There's no tents." - Nick Diaz

My twitter: @TB_Money

by Tim Burke on Feb 15, 2012 2:28 PM EST up reply actions  

Ya, I don't understand it either

for the ~$0.25 a day it costs to get hours a day of UFC content, including live fights, I’ll pay that. Hell, my 6-packs cost more than that!

Your majesty, Lord Cro Cop

by soilworker on Feb 15, 2012 3:10 PM EST up reply actions  

I’ve watched more than enough old fights on UFC unleashed back when it was on spike, I only care about watching new, live events. My cable bill is ridiculously high as it is, almost $160 per month with no premium channels, so forgive me if I’m not too thrilled about paying for yet another package of channels that I don’t want just to get that one channel I do want, which isn’t even offered in HD. No HD feed was one of the two main reasons I stopped watching Bellator after it moved to MTV2.

10 free events per year, not including 2hr FX prelims, and TUF: Live will satisfy my MMA needs more than enough. I can live without Fuel.

by amendamatrix on Feb 15, 2012 7:35 PM EST up reply actions  

I think that the end goal is to get more people to buck up the $7 and pay for it. I know that dish network used to offer a bunch of these channels alacarte for $2/month but don’t know if they still do or if Fuel is one of them. I already have the biggest dish package so it is included, but I would much rather pay $7 for all of the UFC programming on Fuel, than $15 to watch the occasional strikeforce card and B-Rate HBO programming on showtime.

by mooseknuckle on Feb 15, 2012 2:58 PM EST up reply actions  

I live in a different age an time. Hell Back in the 80s I would have been happy to get 25 channels let alone the 7 channels on Free TV that were only serviceable.

Wow I feel out of touch. For me its oh 23 channels for 7 bucks okay I can deal with that who know what I may find. Guess thats what age does to a guy.

I'm still waiting for my CM Punk WWE Ice Cream Bar.
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Feb 15, 2012 3:07 PM EST up reply actions  

the same thing still applies, if enough people call and say they want it but not the rest of that package, it can get moved down to a lower tier, and that’s what the non-hbo type channels want. They get more money if they get 20 cents from everyone instead of 25 cents from the people that want it.

by Phildo on Feb 15, 2012 3:14 PM EST up reply actions  

The article sucks and your just a moron if you don't see the reality No cable or satalite company is giving anything away for free and Fox isn't either.

Yea it’s smart on Foxes part but the only ones going yea great other than them are those who already pay for a premium package. I don’t know of any providers that don’t already offer Fuel TV mine offers it and I can’t even watch the free week this week because I do not have the premium package. This is just the way it realy is.

by kentmurr410 on Feb 15, 2012 1:00 PM EST reply actions  

We need to get some Luke Thomas up on this bitch for some real moniker distribution :)

by castleeb on Feb 15, 2012 1:04 PM EST up reply actions  

no name calling

banned

Follow me on Twitter @KidNate

by Nate Wilcox on Feb 15, 2012 1:04 PM EST up reply actions   2 recs

Strangely i find your actions Justified

I'm still waiting for my CM Punk WWE Ice Cream Bar.
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Feb 15, 2012 3:10 PM EST up reply actions   1 recs

Wow who gave out the free crack pipes for this threads lots of on edge people.

I'm still waiting for my CM Punk WWE Ice Cream Bar.
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Feb 15, 2012 3:09 PM EST up reply actions  

I love MMA, but since i dont have fuel ill be watching the world wide sensation known as Linsanity.

by terzergoss on Feb 15, 2012 1:03 PM EST reply actions  

it seems like to me the truth is somewhere in the middle

obviously, if the UFC was going to progress, it needed to get on a big network. this was the price to pay.

equally obviously, it is not good to put events on channels people don’t get.

overall, it’s a good deal. the UFC has the weight of Fox behind it. Now we see how many fans actually care enough to follow the live content, and how many are going to watch old videos on spike and think it is live.

by Clifford J on Feb 15, 2012 1:06 PM EST reply actions  

Putting on events on a channel that people don’t get is infinitely better than not putting on a card at all.

People (including me) don’t get Fuel, that sucks for those people, but some people get it, and for the it appears that fuel is much better than what was shown on Spike. Also, Fuel + FX + Fox, is much better than Vs. + Spike.

Yes, I wish I could watch this card on my TV, but the fact that I can’t doesn’t mean it’s a terrible thing to do.

by Phildo on Feb 15, 2012 3:17 PM EST up reply actions  

Ufc on FuelTV?

I blame Kid Nate.

Pat Barry made a wrestle - some schmuk in texas

I don't know more about MMA than you, I just act like it at HeadKickLegend

Follow me on Twitter @chris81203

by Chris Hall on Feb 15, 2012 1:08 PM EST via Android app reply actions  

I have FiOS

So I am amongst the MMA blessed and receive Fuel TV as part of my regular lineup.

My only complaint, like with Bellator and MTV2, is the lack of HD. I find it absurd that I am being forced to watch sports in SD in 2012.

Do you have any insight on why the third tier UFC programming isn’t on an HD channel? I understand Fox’s rationale for putting UFC programming on Fuel… but is Fox insisting on keeping Fuel SD? Did the UFC push for Fox to upgrade Fuel to HD?

When I'm on the mic it goes down, CINTRON

-Joell Ortiz

by The Lethal Haze on Feb 15, 2012 1:13 PM EST reply actions  

I get Fuel in HD

But I have DirecTV, so I can’t speak to the situation for any other cable provider.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Feb 15, 2012 1:14 PM EST up reply actions  

In that case

I will redirect my frustration to Verizon. Thanks for the heads up.

When I'm on the mic it goes down, CINTRON

-Joell Ortiz

by The Lethal Haze on Feb 15, 2012 1:28 PM EST up reply actions  

Yup, loving DirecTv and Fuel HD tonight.

"If there's a new way, I'll be the first in line. But it better work this time." - Dave Mustaine.
Proud member of Trainyard Sleepers, BECW: S2

by duck on Feb 15, 2012 3:41 PM EST up reply actions  

i got FIOS too.

it is a slight problem that these channels aren’t in HD. at least we have them, but the people responsible are the providers [in this case Verizon], not the UFC. i’ve read from others here on BE that they have Fuel in HD. i think there’s an online petition somewhere for that.

"It's not cute anymore. I feel like I'm watching a homeless man try to eat a brick for a dollar."

-Seanbaby

by Victor Rodriguez on Feb 15, 2012 5:31 PM EST up reply actions  

yeah i checked the Verizon forum

a handful of people have requested it. I was too lazy to create a logon to bitch though. I’ll get around to it.

When I'm on the mic it goes down, CINTRON

-Joell Ortiz

by The Lethal Haze on Feb 16, 2012 12:28 AM EST up reply actions  

Future

I think it is a wonderful move for everybody once Fuel is more widely available. We get WAY more programming on a channel that is either included in existing satelite packages, or relatively cheap ($7/month). I’m sure as viewership increases, Fox can reap higher ad rates as well as more fees from cable providers, and the UFC gets to develop a more informed, rabid following.

by mooseknuckle on Feb 15, 2012 1:20 PM EST reply actions  

Yeah I think people forget that its a 7-year deal.

I’m sure a big part of it is bringing fuel around to a wider audience. Patience people. Patience.

BECW S2: Last round pick
Team: Brock Lesnar's Cruelty-Free Pest Control

by NickaG on Feb 15, 2012 1:24 PM EST up reply actions  

I definitely understand the frustration, but am fortunate enough to have Fuel. What I don’t get is this Chicken Little, the sky is falling attitude about missing a fight between Diego Sanchez and Jake Ellenberger. I think it would be good if they offered this event free online, but since the UFC has been accommodating in that regard in the past, I would guess isn’t an option here. If 6months to a year into this and Fuel is no more available than it is now, I will understand some of the negativity a little more.

by mooseknuckle on Feb 15, 2012 1:31 PM EST up reply actions  

This is a perk no ones brought up yet. So true ss

Pat Barry made a wrestle - some schmuk in texas

I don't know more about MMA than you, I just act like it at HeadKickLegend

Follow me on Twitter @chris81203

by Chris Hall on Feb 15, 2012 1:38 PM EST via Android app up reply actions  

Well I forgot Goldie is doing the Sweden card according to Wiki since Anik is on TUF

But it’s still a great trade-off. By my count 32 events – 5 FUEL cards – 6 FX FNs – 2 TUF Finales = Only 19 cards for Goldberg to ruin compared to the high 20s he usually does.

Read my tweets or whatever - @SSReporters

by SSreporters on Feb 15, 2012 1:43 PM EST up reply actions   1 recs

Thank you baby Jesus

Pat Barry made a wrestle - some schmuk in texas

I don't know more about MMA than you, I just act like it at HeadKickLegend

Follow me on Twitter @chris81203

by Chris Hall on Feb 15, 2012 1:46 PM EST via Android app up reply actions  

Joyous news!

"I want to tell me what you see, let's go ahead and see by the fight, what you saw, in the ring."

by Horselover Fat on Feb 15, 2012 2:19 PM EST up reply actions  

Vicious in their critique of Goldie are BE members, eh Joe?

Every now and then he does say something of worth, but yeah generally he is either a source of amusement or annoyance.

by Cocytus on Feb 15, 2012 2:58 PM EST up reply actions  

At least its on TV in the US

Here in the UK it’s on UFC.tv (thanks ESPN).

Don't follow in my footsteps I walk into walls

by MattParker117 on Feb 15, 2012 2:35 PM EST reply actions  

shiiiiiiiiiiiiiiit

now how am I going to stream it…not…from…ufc.tv….

by Body Triangle on Feb 15, 2012 3:17 PM EST up reply actions  

The way I see it, this is a 7 year deal

They’ve already added quite a few subscribers to Fuel because of all of the UFC programming.

Over the next 7 years of this deal…Fuel, I think, will continue to build it’s audiance, it’s ratings, and will become more of an unofficial UFC channel…the UFC will fill out more hours with more programming.

If the UFC does another deal with Fox, I foresee it maybe involving Fuel being rebranded as the UFC channel and a vast amount of the free programming going there, with maybe 6 cards or so a year on big Fox.

You have to look at the big picture…if the UFC winds up with it’s own, dedicated, highly rated channel for the next deal…they’d be in pretty damn good shape.

"Junior Dos Santos is next." - Alistair Overeem

by Chris Groves on Feb 15, 2012 3:27 PM EST reply actions  

Thrillbillies,Storm Surfers,Motocross,Punk Payback.

Just a few of the gems Fuel is offering up while they are not showing anything UFC. The gym I go to has Fuel and the only “new” content I see is when there is an actual fight night they have pre/post fight/weigh in shows which are not must see. All I see on Fuel when there isn’t a live fight card is prelims which are easily streamable old ppvs that we have all seen before I lost count of how many times they showed the Unleashed with Condit/Kim Crop cop/Schaub and the best of Pride and the only one I have seen is the Mark Coleman Don Frye fight that is hardly the best of Pride. If fuel is suppose to be the “UFC Channel” they need to step it up and I would consider adding another 20 channels I wont watch.

by nickrodamous on Feb 15, 2012 4:09 PM EST reply actions  

How to watch??

I have Comcast w/out Fuel. So how do I watch the fights?

by Hammer Fist on Feb 15, 2012 5:56 PM EST reply actions  

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