UFC's Ultimate Fighter ratings up significantly

The Ultimate Fighter saw it's ratings go up significantly for the "Let me bang, bro" episode of the UFC's reality show.

There's some good ratings news for the UFC as last week's edition of The Ultimate Fighter broke the one million viewer mark, something no other episode this season without the benefit of a live lead-in fight card has been able to do.

TUF pulled in 1,100,000 viewers following a UFC on FX card for the fourth episode of the season but saw those numbers plummet to 624,000 the next week, then bounce to 811,000 and then drop back to 676,000. Now, with the newest rating, the numbers are up again.

Dave Meltzer gives a little info on the ratings over at MMA Fighting:

Ultimate Fighter drew 1,061,000 viewers on Friday night, up a whopping 57 percent from the Oct. 26 show. While every demographic increased significantly, the biggest gains were among women, as Women 18-34 doubled the previous week and Women 18-49 were up 90 percent. The Male 18-34 target demo did a 0.95, up 58 percent from the previous week. The show placed third in its time slot in both Males 18-34 and 18-49.


There is no obvious explanation for such a huge gain, past the commercials played during the week must have intrigued enough people who haven't been viewing the show regularly this season. The show was the most talked about episode after the fact, between the drunken antics of Julian Hall attempting to get into a fight, Dana White criticizing the fighters for not putting on exciting fights, and the coach's challenge, a track and field decathlon of sorts between Roy Nelson and Shane Carwin. But except for commercial clips, people wouldn't know the content of the show ahead of time.

The constant viewership yo-yo is a good reminder that simply looking at "season average" is not a particularly valid metric for looking at "how the show is doing." There have not been 2 consecutive weeks this season where the number of viewers has gone up, and the volatility of the ratings don't really allow for the reduction to a mean number of any significance.

I've discussed it before, but I find ratings info fascinating, which is why I've talked about this in past weeks with TV and ad sales executives. And generally the statements that they offer are that it's a big issue to have no stability in your ratings because it's a harder sell to premium advertisers. 35-55% gains and losses mean you're selling on the lower end.

If TUF can ride out the rest of the season with numbers between 850k to 1m, that'd be a good sign. But obviously this is a season where it's more "whatever happens, happens" with the move to a better weeknight for the show and Jon Jones and Chael Sonnen in the coaching roles next time around.

Oddly enough, a strange meme like "let me bang, bro" could sustain some buzz for the show and possibly position it better for the move and next "big season."

Unfortunately, it's also a reminder that TUF's attention is almost never because of the fights and almost always because of the worst moments of human behavior.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker