UFC 152 sells an estimated 450,000 buys

Tom Szczerbowski-US PRESSWIRE - Presswire

Preliminary reports have UFC 152 featuring Jon Jones vs. Vitor Belfort selling an estimated 450-460,000 pay-per-view buys.

The early numbers are in for UFC 152: Jones vs. Belfort which featured Jon Jones' return to action after the cancellation of UFC 151 and they're not terrible but not spectacular either. Dave Meltzer is reporting at the Wrestling Observer (subscription required) that the show sold slightly more than half the buys Jones got in his last outing against Rashad Evans at UFC 145 (700,000):

Preliminary numbers from UFC 152 are 450,000 to 460,000 buys. Keep in mind these are still early numbers and can vary greatly. It's at the low end of expectations. I think the key here is that the six weeks between shows really didn't make a difference. It's considerably down from Jon Jones' last fight. Obviously Vitor Belfort wasn't going to draw as his opponent like Rashad Evans because you had no grudge match and betrayal storyline. But this looks to be less than Lyoto Machida. I really don't think all the publicity was going to keep people from buying, but one thing is pretty much for sure. All that publicity didn't either make him a bigger marquee star, nor did it create a situation where he sold more because people would buy to see him beat up. The only people buying to see him beat up were the same people buying to start with.

We'll have more commentary on what these numbers mean tomorrow but for comparison here are some recent UFC PPV numbers:

  • UFC 150: Henderson vs. Edgar 2 - 190,000
  • UFC 149: Faber vs. Barao - 235,000
  • UFC 148: Silva vs Sonnen 2 - 1,000,000
  • UFC 147: Franklin vs. Silva 2 - 140,000
  • UFC 146: Dos Santos vs. Mir - 560,000
  • UFC 145: Jones vs. Evans - 700,000
  • UFC 144: Henderson vs. Edgar 1 - 375,000
  • UFC 143: Diaz vs. Condit - 400,000
  • UFC 142: Aldo vs. Mendes - 235,000
  • UFC 141: Lesnar vs. Overeem - 750,000
  • UFC 140: Jones vs. Machida - 485,000

SBN coverage of UFC 152: Jones vs. Belfort

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker