Lets rewind to 2010, the most successful and profitable year in UFC history. Business was a boomin. The UFC's two biggest pay per view draws, Lesnar and St.Pierre, each fought twice, and we as fans were treated to the final materialization of the grudge match between Evans and Jackson. The UFC didn't just meet its expectations for the year; it smashed through the proverbial ceiling, and kept on going.
And then 2011 happened. Lesnar and St.Pierre each only fought once, and both were forced out of planned bouts due to injuries. An unbelievable amount of planned big money fights were squashed for various reasons (way to many guys getting hurt) and it proved almost impossible for a card to break 500 000 ppv buys. When placed aside grand ole 2010, things looked absolutely abysmal. And now 2012 is upon us, and the landscape In MMA's biggest platform can most most optimistically be described as... a chance to build. If jon Jones continues his unparalleled destruction of the 205 division Dana may have a brand new ppv hit. Perennial bad guy and trash talker Chael Sonnen now has the means to make a rematch with Anderson Silva possible. And for new markets, Brazil is poised to provide the UFC with astronomical success, depending on how the first TUF season in the country is recieved.
But where the positive possibilities for the year are full of "what ifs', the negatives are rather set in stone. Lesnar has retired, and GSP wont be seeing action most likely until 2013. On top of that, flyweight has been added to the list of divisions, despite the fact that Bantamweight and Featherweight still have no star power whatsoever (unless your name rhymes with saber).
And so the question arises; with most of the options for potential success still stuck in the baby stages, what can Dana and crew do to generate short term success?
There hasn't been a true superfight (champ vs champ bout) since UFC 94 when BJ Penn was granted his rematch with GSP for the welterweight strap. And man was that card energy charged. A superfight seems like the easiest way the UFC can generate some much needed hype for a card in 2012. And the fight they need to put on is Edgar vs Aldo for the Featherweight title.
Yes yes, a few things have to happen. Both Aldo and Edgar have to not only win their next bouts respectively, but they must do so in impressive fashion. But say they do just that. Say Aldo stops Mendes in the 3rd by tko, and Edgar batters and bruises Henderson to a clear cut decision win. I say that puts both men and both divisions in the perfect position for a champ vs champ showdown. Featherweight has been quite shallow for quite a while now, even with a large amount of UFC lightweights joining the ranks. And as for lightweight; the scene went from contenders backed up one atop the other to no one really in line. Pettis was derailed by Guida, who was detailed by Henderson, who was fresh off a detailing of Miller. Not to mention Lauzon vs Guillard, Siver vs Cerrone, and Cerrone vs Diaz. No one can keep a streak going.
So Have Edgar drop down to 145, do to the fact that Aldo looks to be having trouble cutting down to featherweight and probably wont be able to stay there for long (Which makes sense when you realize that the man was competing at 145 back when he was a half starved boy on the streets of Brazil, and now has access to decent nutrition). The fight Would deliver much needed attention to one of the lighter weight classes, and give the UFC some positive hype. If Aldo wins; he pulls off what would arguably be the upset, and provides himself with a ton of momentum when he makes the move to lightweight. And if Edger earns the W he becomes a superstar; two wins over Penn at lightweight, two unbelievable come from behind fights against Maynard, and the first man to hold belts in two divisions at the same time. Its a long shot, but if things work out, this fight should happen. Heck, it NEEDS to happen!