Nobody in MMA is more known for hyping fights and talking trash than Mr. Chael P. Sonnen. Anderson Silva has been a favorite target, as has his inexplicable and odd refrain of referring to himself as the middleweight champion, which culminated during the press conference for this card, where he answered questions with a fake belt sitting in front of him. This was amusing, but only because it compelled a horrified Dana White to make sure everyone in the Chicago media knew that this was not the middleweight champion.
His trash talk before this fight was top notch, as well. Check out his Twitter sometime. It's full of daggers. However, during the press conference, during the pre-fight interview, and during his post fight "interview" with Joe Rogan, all of this trash talking momentum came screeching to a halt. It took a turn towards the awkward and sad. During his back stage interview, he made an awkward reference that fighting him should come with a surgeon general's warning, like cigarettes do. He concluded with "Fighting Chael Sonnen ... is hazardous to your health" as he gave the camera a pseudo-menacing look. I swear, for a second I thought I was watching Harold Howard hamming it up before UFC 3.