Photo by Esther Lin for MMA Fighting.
British middleweight Michael Bisping faces Chael Sonnen tomorrow night at UFC on Fox 2 in Chicago, Illinois. Tonight at the weigh ins, the voluble fighter flipped off the pro-Sonnen crowd when they booed him.
It seems to have cost Bisping a sponsor based on this tweet from MMA Elite:
It's interesting that MMA Elite also sponsors Quinton "Rampage" Jackson and Muhammed "King Mo" Lawal without complaint. Jackson is remembered for his energy drink fueled "rampage" that left him under arrest for hit and run and Lawal failed a post-fight drug test just weeks ago. Apparently sticks and stones will never cost you a sponsor but flipping the bird at fans will get you off the sponsor rolls pretty quick. What do you think?
UPDATE: MMA Elite has changed their tune:
Does MMA Elite's decision to fire Michael Bisping make you more or less likely to buy their products?
More! They're standing with the fans. (727 votes)
Less! This is lame. (2158 votes)
2885 total votes