And here you thought former UFC Light Heavyweight Champion Chuck Liddell wasn't really doing much these days. Perish the thought, friends: "The Iceman" will be seen during the Super Bowl in a car ad with some other male-centric icons.
The 60-second spot for Kia will feature Liddell alongside Motley Crue and model Adriana Lima kicking off a new campaign entitled "Drive The Dream". For the premise of the ad, let's give the mic to the good folks at Loudwire:
The dream sequence, set to the tune of Motley Crue’s adrenaline infused ‘Kickstart My Heart,’ stars hottie Adriana Lima as a statuesque flag girl as the dreaming man speeds around a racetrack driving the new Kia. As he makes his way around the track, he receives approving nods from the Motley boys who subsequently burst into flames and start performing on a stage framed by pyro and fireworks, all while surrounded by martial arts guru Chuck Liddell, bull rider Judd Leffew and a larger than life sub sandwich. You know, just the basics that all men dream about.
When the ad hits YouTube, we'll bring it to you here on Bloody Elbow. You can see it live during the Super Bowl on Sunday, February 5, when the New England Patriots battle the New York Giants.