Before every weigh in Joe Rogan introduces UFC Matchmaker as the absolute best. Since the UFC has put on some spectacular fights over the years that prestige is well earned. Some people think his job isn't that hard, but I'm sure there is a subtle art in putting together fights between fighters who are evenly matched despite very different styles. With this new era for the UFC he will have to re-earn that acclaim. UFC on Fox had a "bad case scenario"(worse case would be one of those HW fights from UFC 135) where the heavyweight fight was a minute after an hour of talking. That wasn't really on him since JDS was the rightful challenger to the title and Dana White has said Fox wanted only one fight on the main card for whatever reason. However UFC on Fox 2 is all him and he's built a somewhat controversial card
This card has the exact opposite risk of the last one. No one is worried about the three main card fights ending in a combined three minutes or less. What is the huge risk is all three of these fights being 45 minutes of grappling which this new audience that the UFC is going after won't appreciate. Choosing to go with these three fights to "show off" MMA is an odd choice. I know that two of them have title implications, but most people tuning in probably wont care and just wants to see a scrap. Of course he cannot control what the fighters do, but he does control who gets put on cards like this.
If these fights end up being great, and the UFC has been on a great streak of events, then Joe Silva will have shown again why Joe Rogan's adoration for him is well deserved. If this main card has bad fights(which would follow a spotty "first impression") then it could be a gamble that could hurt MMA's growth immensely. Dana White has said that the next 2 years of the UFC are more important than the last 10. Joe Silva is betting that on Rashad Evans vs. Phil Davis and Chael Sonnen vs. Michael Bisping(and at first Mark Munoz). I hope he shows why he gets paid the big bucks.