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ESPN's John Barr Responds To UFC's Criticism Of Outside The Lines Piece

Photo via ESPN

Given the way that the attention being paid to the entire situation had died down, I didn't really expect ESPN to publicly talk about the Outside The Lines feature on UFC fighter pay. The UFC reacted strongly after the article came out, releasing videos that ranged from somewhat asinine (Lorenzo using Friday Night Fights pay rates to try and play "gotcha" with ESPN) to actually interesting (releasing video of the entire interview with Lorenzo).

OTL's John Barr sat down for a lengthy interview with Eddie Goldman's No Holds Barred podcast and gave his thoughts on the story they did and the way the UFC handled the situation. Thank god for Zach Arnold of Fight Opinion who actually transcribed a great deal of the interview, so check out the full post over at his site. But here's some of the good bits.

On the UFC needing to learn to take the criticism:

"It's clear to me that if the UFC really wants to mature as a sports entity, it's going to have to be able to shoulder and weather the criticism. I live in Philadelphia, OK? You know, probably outside of New York, maybe Boston, I can't think of a more passionate fan base in terms of, you know, columnists who are critical of the local sports teams, sports radio hosts who bring it every day with no holds barred, pardon the expression, critiques when you know the leaders of their local sports teams don't call those shots the right way. Heck, there were people calling for Andy Reid's head after the third week of the season. But those columnists go to press conferences every week, multiple times a week, they go into the locker rooms and talk to players, they're not banned. You know, they're big boys, they can take the slings & arrows. You know, if you want to really prove that you've arrived then put up with it, you know? That's my take.

"If every story that comes out that's mildly critical or takes a critical view of what you do if every story is to be responded to by somebody coming out with a series of half-truths and, you know, what was rather telling when UFC put two videos out. One of them was a 10 minute video that included interviews with Chuck Liddell, who by the way wouldn't talk to us for our story, Matt Serra who by the way wouldn't talk to us for our story, and Forrest Griffin who we never contacted. But it also included several clips from the interview that I did with Lorenzo... I didn't tall them up but I think he may have made 10 to 15 salient points during the course of that UFC-produced video and easily 7 of them were either in the TV piece that we did or the dot-com piece that we did.

"Look, we're not, it's not our charge to do your public relations. You hire people for that. I had a news director years ago who told me, ‘PR people distort the truth, you report the truth.' You know, that sounds like, you know, I'm trying to say I fight for truth, justice, and the American way but at the end of the day that's all we want, that's what we try to get at - the TRUTH. I know people are out there just convinced that we have this agenda and there are some people that are the conspiracy theorists who think (UFC) signed a deal with FOX so ESPN's out to get them! And that's convenient and it fits into somebody's paradigm but it's just not the way we work, you know?

More after the jump

Star-divide

On the piece being some part of a larger grudge ESPN has against the UFC:

"I can tell you, I can reel off the last dozen stories I've done, there have been stories that have been critical of the NFL. We did a piece recently that was critical of the quality of NBA officiating. We put hundreds of millions of dollars in the NBA's pocket every year, you know. This is not about that. It's about journalism, it's what we do, and this is a story that we thought was important to do. Heck, we don't cover Mixed Martial Arts enough, you know, and the few times we do it we get blasted for not doing it in a way that essentially would have us be nothing more than shills of the UFC. That's not the kind of reporter I want to be."

On Dana White's refusal to do interviews with ESPN:

"Look, [Dana] wasn't a big fan of ESPN to begin with. He's still hacked off about a profile that our friends at E:60 did about him some months ago. You know, a very fine reporter Tom Farrey who I work with who I respect a lot did that story. He's still upset about that and that was the reason cited for Dana not agreeing to not do an interview with us, it's just the lingering... I guess ill-will he feels towards ESPN because of that feature. I actually thought that the piece was pretty fair, you know... I thought it was a pretty accurate reflection of a guy who... is, you know, at times profane, at times always passionate... and just... you know, one could argue an extremely aggressive and one might even argue ruthless businessman. But, what are going to do?

On Ken Shamrock and if he they handled his grudge with the UFC correctly:

"So, there's all sorts of challenges and on some level the UFC's in a good spot because you wind up getting guys who, you know, in their minds and in their characterizations often have baggage. Does Ken Shamrock? Absolutely, he has baggage. Did we report that eh had been engaged, that he was involved in a lawsuit with Zuffa? We did. Did we do it within the context of the story? No. Bob Ley mentioned it after the story but we got the information in there. We actually received a letter from UFC's attorneys not after the piece ran but after a short tease of the story ran and there was one little comment from Ken Shamrock in that piece and I'm not sure who saw that and who decided to pick up the phone and call the lawyers but as soon as somebody saw Shamrock they had their attorneys send us a letter and... look, to be fair, yeah, we should be mentioning that Ken Shamrock was involved in a lawsuit with the UFC and he lost and he owes them legal fees. Does that make what he was saying wrong? You know, I'll leave that up to others to decide. I know what I heard from over two dozen fighters not named Ken Shamrock, so... I felt pretty comfortable with airing what we did as far as what Ken's comments were.

As I stated, Zach has tons more transcribed at Fight Opinion so I suggest giving that a read, I don't want to jack all of his transcription here.

Comment 192 comments  |  1 recs  | 

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18 times just from the pieces here

35 over all

Soon as my flow starts, I compose art like the ghost of Mozart
Even though they all say that they're real, I know that most aren't
Boy you think you're clever don't you, girl you think you're so smart
Come with me to another side of the world... so cold and so dark

by HitokiriX on Jan 20, 2012 9:52 AM EST up reply actions  

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Jan 20, 2012 9:52 AM EST up reply actions   2 recs

i agree.

I like Dana and i like the UFC and most importantly I love mma but Dana needs to be able to handle criticism if he wants this to become a mainstream sport. He can’t have a bitch fit each time someone says something negative about the UFC. If I was an MMA journalist id be in constant fear of writing particular articles. What i disliked about the piece done by ESPN is that they brought in ppl like Ken who they knew would only say negative things about the UFC knowing their past history. That seems kind of sleezy.

"is my penis really small, or are my thighs just really big?"

by lukustra on Jan 20, 2012 1:51 PM EST up reply actions  

I was thinking that too...

You know?

Soon as my flow starts, I compose art like the ghost of Mozart
Even though they all say that they're real, I know that most aren't
Boy you think you're clever don't you, girl you think you're so smart
Come with me to another side of the world... so cold and so dark

by HitokiriX on Jan 20, 2012 9:50 AM EST up reply actions  

True, but out of context

The UFC considering themselves the NFL of MMA just simply means they want to be the premiere organization of mixed martial arts competition. Not that, just 20 years in, they should be compared financially or otherwise to these billion dollar sport’s powerhouses.

"To me, the function and duty of a quality human being is the sincere and honest development of one's potential." - Bruce Lee

by Genki Sudo's Choreographer on Jan 20, 2012 2:07 PM EST up reply actions  

True

Police have mounted a Phuket-wide hunt

by warren305 on Jan 20, 2012 10:55 AM EST up reply actions  

You know.

I've got something to say; it better to burn out than to fade away!!!
I'm still waiting for my CM Punk WWE Ice Cream Bar.
Go Chargers (oh yeah I said that)
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Jan 20, 2012 12:31 PM EST up reply actions  

Word life

Police have mounted a Phuket-wide hunt

by warren305 on Jan 20, 2012 1:08 PM EST up reply actions  

Wow
Heck, we don’t cover Mixed Martial Arts enough, you know, and the few times we do it we get blasted

Yes because all your stories are nasty and MMA/UFC bashing.

by Coeman on Jan 20, 2012 9:52 AM EST reply actions  

Not only bashing

They never do a bio-type story on any of the athletes in MMA (not just the UFC, but any MMA) like they do with all the other sports. The only recent thing I can think of is that Rad Martinez piece. They really are pushing to the fringe. And saying they don’t have a grudge seems preposterous when they cover cheerleading more than MMA.

Who's the only one here who knows illegal ninja moves from the government?
No holds barred, no time for move fakin,
Gots to get the loot so I can bring home the bacon - Charlie Brown

by tigerlee on Jan 20, 2012 11:05 AM EST up reply actions  

Maybe if they wouldn't get punished/chastized for every story, that would change

Its like arguing with someone everytime you speak to them, after a while, you have nothing good to say to that person

Police have mounted a Phuket-wide hunt

by warren305 on Jan 20, 2012 1:09 PM EST up reply actions  

But he's a journalist. He's not under fire. He just reports the truth.

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Jan 20, 2012 9:54 AM EST up reply actions  

I did too

by traydawg on Jan 20, 2012 12:19 PM EST via Android app up reply actions  

The whole thing reeks of yellow journalism

Josh Gross watches too much TMZ.

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Jan 20, 2012 10:00 AM EST up reply actions  

Yeah, that’s what I think is the real issue. I think there is a much more compelling story to tell than the one they told if you want to get into fighter pay.

Managing Editor - BloodyElbow.com - SBNation's mixed martial arts headquarters.

by Brent Brookhouse on Jan 20, 2012 10:03 AM EST up reply actions  

I think that's the biggest problem

They get facts wrong and admit that they do so then Barr says they go after the TRUTH!

With the TRUTH, there comes something called fact-checking that they should be very concerned with while reporting.

And yes, I like that capitalization on the transcript

Greatest lover ever during the day, Trainyard Sleeper at night.

by IRodC on Jan 20, 2012 10:13 AM EST up reply actions  

they just seemed to be half informed on the whole thing

and they compared NFL rookie pay to UFC entry level guys… just not a good comparison.

and on Josh Gross’ podcast John Barr went off saying they talked to all these fighters and no one wanted to talk, but now fighters are coming out saying they are more than willing to talk. It just seemed like due diligence wasn’t done here.

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 10:13 AM EST up reply actions  

This is pretty much what I said when this came out

In principle, it’s a great piece, but quite frankly, ESPN, Gross, etc. didn’t have their ducks in a row for this piece. They half- or 3/4-assed it and it shows.

The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Jan 20, 2012 10:31 AM EST up reply actions  

Exactly they didnt even try a guy like Chris Lytle..

I’m not resting until I’m officially Anderson Silva status.- Jon "Bones" Jones

by AfroSamurai on Jan 20, 2012 4:09 PM EST up reply actions  

It’s clear to me that if the UFC really wants to mature as a sports entity, it’s going to have to be able to shoulder and weather the criticism.

truth

"I fight because I can’t sing, I can’t dance, and it beats working all day. Now ask me a question that doesn’t sound so xxxxxxx stupid." – Phil Baroni

by keyboardwarrior on Jan 20, 2012 9:57 AM EST reply actions  

true

but when the only coverage of the sport or the athletes is a byline, and all the major pieces are needling very minor points it does come off as a grudge, even if it really isn’t.

Who's the only one here who knows illegal ninja moves from the government?
No holds barred, no time for move fakin,
Gots to get the loot so I can bring home the bacon - Charlie Brown

by tigerlee on Jan 20, 2012 11:06 AM EST up reply actions  

Like a duck to lava

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Jan 20, 2012 10:00 AM EST up reply actions  

BOOM!

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 10:26 AM EST up reply actions  

LEAVE BROCK LESNAR ALONE!!!!!!

Soon as my flow starts, I compose art like the ghost of Mozart
Even though they all say that they're real, I know that most aren't
Boy you think you're clever don't you, girl you think you're so smart
Come with me to another side of the world... so cold and so dark

by HitokiriX on Jan 20, 2012 10:44 AM EST up reply actions  

"The UFC is gonna test Brock Lesnar" - Brock Lesnar

“Brock Lesnar is the HW champ of the world.” – Brock Lesnar
“Brock Lesnar is officially retired” – Brock Lesnar
“Brock Lesnar.” – Brock Lesnar

Who the fuck names their kid Brock anyway?

Learn JiuJitsu.
Semper Fi'
My ribs hurt.
For those who fight for it, life has a flavor the sheltered will never know.

by RolloTomasi on Jan 20, 2012 1:15 PM EST up reply actions  

Look at that man... Do you think his name should be anything other than BROCK?

After I see a behemoth of a man firing a .54 caliber assault rifle off the hip what do I want to hear him say?
I’m Larry Lesnar and I’m Back? nah? Kudos to his parents for knowing they were going to have a “thing” for a child, and naming that thing BROCK.

Visit fiveouncesofpain.com

by RECE ROCK on Jan 20, 2012 1:48 PM EST up reply actions  

He could be a Bubba

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Jan 20, 2012 1:54 PM EST up reply actions  

Tank?

"I'm ready for fight. If I'm win, no win. I don't know. But, I'm ready for fight. This is my working[shrugs shoulders]" - Anderson Silva

"You'll get Lil Wayne in woman pants and like it!" - Krimson

by TheFilt on Jan 20, 2012 2:08 PM EST up reply actions  

I think Brock is damn near the perfect name for him

other than big son of a bitch

Soon as my flow starts, I compose art like the ghost of Mozart
Even though they all say that they're real, I know that most aren't
Boy you think you're clever don't you, girl you think you're so smart
Come with me to another side of the world... so cold and so dark

by HitokiriX on Jan 20, 2012 2:57 PM EST up reply actions  

Brock is a somewhat popular first name for men (#701 out of 1220) It stems from the Old English "brocc" meaning "badger" or "badger-like," young deer.

by Coeman on Jan 20, 2012 2:23 PM EST up reply actions  

"I'm not the best, but I'm capable of achieving the impossible" - Anderson Silva

by dancingChicken on Jan 20, 2012 4:39 PM EST up reply actions  

confession

I thought that was a chick and I thought she was hot.

But yeah, anyways, the journo makes one point that kinda overrides the rest for me. You wanna be bigtime? You don’t see David Stern calling people out. He does all kinds of interviews with A holes and hacks. He’s a condescending prick, but he does them, and he lets everyone know without having to say it who’s the big dog in the room. Bud Selig isn’t out there freaking out on twitter because, I dunno, a THOUSAND people a day rage about him on sports talk radio. One or two bad pieces shouldn’t even register on DW’s radar.

Can you imagine him actually addressing all the criticism say, Don KIng got? Even as I write this it makes me realize, yeah, UFC is still small town. Because when you make us compare Dana White to other league presidents we actually realize the differences. What happens when they spoof him on SNL?

Wanna know the big time, pro reaction? Swallow it. All of it. And still do interviews with ESPN, maybe with a different guy next time. But that next interview politicking, it’s all done with higher ups, the actual reporters would find out from their boss, not Dana’s twitter feed. And a quiet freeze out on the reporter you don’t like, but never direct acknowledgement. Maybe do a counter piece with a reporter from another outlet who is more sympathetic to make sure your argument was reframed on your terms. But having a drunk NFLer-style twitter rampage is most definitely not what a big time league pres would do. IMO Overall, I am still a bit surprised at how defensive the MMA community is about this.

I thought Lay N Pray was a stupid insult until I watched Tyrone Woodly fight.

by DankNabbot on Jan 20, 2012 3:48 PM EST up reply actions  

Couldn't agree more.

I don’t know John Barr from Adam, and Josh Gross seemed like a humorless censurer with an axe to grind even before he had his notorious scrape with Zuffa, but it’s apparent that the flaws in their piece are less about incompetence as journalists and more about deliberate omissions in the interest of most effectively scandalizing the UFC’s business practices without crossing the line into rank sensationalism. The only “overreaction” one can point to by Zuffa is White’s predictably antagonistic language in response to the story. Everything else is fair game and the type of PR that they would be irresponsible not to engage in at this point in time. And one thing more — I personally think Leland should be able to label Barr an idiot for his unpersuasive defense of this timely hit-job if Brent can refer to Lorenzo Fertitta as “asinine” for his strategy of defending UFC’s pay-structure.

by Charlie Custer on Jan 20, 2012 11:51 AM EST up reply actions  

This is where Dana being "raw" is just immature though

Yeah, they made him look like an asshole on the E:60 thing 3 years ago. There’s obviously an element of truth to the brash angle they played, but they made him out into a caricature. The answer however is not to pout publicly via tweets that have the grammatical and content quality of a 13 year old girl complaining about her boyfriend not sitting next to her at lunch for the next 3 years.

As he himself likes to say, you have to play the game, and playing the game with ESPN of all entities is critical. ESPN I’m sure welcomes criticism, but when it comes in the form of “THEZE GUYS ARE HACKS” after they release a preview of the story, it’s hard to take it seriously. ESPN didn’t portray Lorenzo in a poor light, they played about 90% of his points from the full interview—-what more do they want?

Not afraid to nitpick

by joker24 on Jan 20, 2012 12:00 PM EST up reply actions  

but dana IS a caricature.

the guy was an aerobics instructor. suddenly, he’s this loud-mouthed, tough talking hardass. dana has gone out of his way to blur the line between who he was and who he thinks he needs to be to promote the UFC.

by tha dude on Jan 20, 2012 7:53 PM EST up reply actions  

i disagree about your take on the sponsorship money

in no other sport is an athletes sponsorship money ever mistaken for what his team or sport pays him. lebron james gets a check from nike because he plays in the NBA, but that doesn’t let the miami heat off the hook when it comes time to pay him.

by tha dude on Jan 20, 2012 7:56 PM EST up reply actions  

That’s not a perfect example because they are making so much money that it’s ridiculous.

And to add to that, it does come into play. Players take less money to play in states with no/low income tax, people take less money to play in NY or LA because they can make up the cash in sponsorships.

The most important number to an athlete should be their bank account. 10k to show and 10k to win with 8k in sponsors is better for them than 12k to show and 12k to win and 2k in sponsors. The UFC is the reason they get more in sponsors, so they deserve some of that credit.

by Phildo on Jan 20, 2012 10:12 PM EST up reply actions  

I think they should also include what the lower level fighters who make 6k in the UFC made in their recent fights outside of the promotion, and what they make after they leave the UFC

"I fight because I can’t sing, I can’t dance, and it beats working all day. Now ask me a question that doesn’t sound so xxxxxxx stupid." – Phil Baroni

by keyboardwarrior on Jan 20, 2012 10:14 AM EST up reply actions  

One of the most effective sports documentaries I’ve ever seen was an HBO piece about jockeys. It showed guys trying to break into the sport, starving themselves, forcing themselves to vomit, always injured, making next to nothing for it. Then showing older jockeys whose bodies have been ruined by the age of 30, whose teeth had all decayed away from forced vomiting and whose internal organs were mangled from the years of dehydration.

The guys who fight for 6k/6k contracts, and the guys who make far less in regional shows, would seem to be a much more compelling subject. I am sure that a piece which contains “UFC” in the title is going to draw more attention than anything about regional promotions… but the fact is that the guys who have made it to the 6k/6k level are the lucky ones.

Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.

by Stanlee on Jan 20, 2012 10:26 AM EST up reply actions  

UFC is the big leagues, tho. They should pay more than the regional circuit. But they shouldn’t just pay more. They should pay a lot more.

by NoHo on Jan 20, 2012 12:20 PM EST via mobile up reply actions  

I also don't think John Barr is an idiot

But I do think that if Ricco Rodriguez was going to be brought in, then sponsorship needed to be more thoroughly explored. Because the genesis of the problems between the UFC and Ricco is that Ricco broke the UFC’s sponsorship rules. If you want to say those rules are unfair to the fighters and that Ricco was right to take a stand against them, fine, say that. But don’t just ignore the issue.

by MichaelDavidSmith on Jan 20, 2012 10:25 AM EST up reply actions  

I think it is a different issue entirely

Sponsorships were left out because they are not direct fighter pay, which was the subject of the piece by Barr. But I would enjoy (hopefully) a piece on the subjest opf sponsorships. There is so little detiled information that I have seen.

By opening up sponsorships, you would need to delve into the independent contractor portion of the business relationship and Zuffa’s barrier’s of entry for sponsors along with all that entails with those discussions. It would be too large of a piece for any non-hardcore fans and based upon the way this smaller piece was finished, I cringe at the thought of that end product.

Soccer...sort of like gay hockey on a giant lawn - Scottidog 1/12/12

by Ulf Murphy on Jan 20, 2012 11:00 AM EST up reply actions  

You’d also be able to counter sponsorships with the much bigger sponsorships that the other sports have.

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Jan 20, 2012 11:21 AM EST up reply actions  

The UFC ones are slightly different though

The NFL, MLB etc don’t let the players wear custom advertisements on the jerseys. If they did, then yeah. But the UFC sponsorships are kind of like if NFL/MLB players got a cut of on-field sponsorships, which they don’t.

Not afraid to nitpick

by joker24 on Jan 20, 2012 12:02 PM EST up reply actions  

true

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Jan 20, 2012 12:07 PM EST up reply actions  

Yes they do. That’s actually what the biggest holdup of the NBA lockout was this summer. It was over BRI. Basketball Related Refenue meaning all revenue from merchandise, advertising, concessions and ticket sales. Any revenue generated by basketball and how it gets split up between players and owners.

Players wanted 53% of the revenue but owners wanted 50/50 split.

http://espn.go.com/nba/story/_/id/7194222/basketball-related-income-affects-nba-lockout-talks

by NoHo on Jan 20, 2012 12:32 PM EST via mobile up reply actions  

Right

But fighters get 100% (minus the fee thing…) of the walkout/shorts sponsor stuff. They are the ones responsible for going out and getting the sponsors, negotiating the deals etc. It’s not the same thing at all.

Not afraid to nitpick

by joker24 on Jan 20, 2012 12:46 PM EST up reply actions  

Fighters don’t get 100% of the sponsor money. They used to, until UFC implemented their sponsorship fee where sponsors have to pay the UFC to be allowed to sponsor fighters. Now that money is being split up between paying the fighter and paying the UFC for the opportunity to pay the fighter. If the fighter was getting 100% of that money before, they’re now getting whatever is left over after the sponsor pays the UFC.

And I doubt that, if given a choice, the fighters would choose to get the split up (between the UFC and the fighter) sponsorship money over a 50/50 split of all UFC generated revenue just like the NBA players would never in a million years choose to have sponsors on their jerseys and have to split the money they make off of that with the NBA instead of receiving 50% of all NBA related income.

UFC puts their brand on everything. Fighters would love to get a 50/50 split of all UFC related income over getting 100% of the sponsorship money if they had the choice.

by NoHo on Jan 20, 2012 12:59 PM EST up reply actions  

You're kind of proving the point

If you’re going to make the comparison to other sports (which itself is flawed and stupid), the sponsorship money needs to be included in figuring out the fighter pay because that’s effectively included in basketball/etc players contracts even though it’s not direct.

If the UFC’s revenue is 300M, pays fighters 100M but then there’s 50M in sponsorship money, the fighters would be getting 150M out of 350M in “UFC related revenue” to put it on even standing with NBA calculations. Obviously those numbers are totally made up BS, but that’s the point I’m making.

Not afraid to nitpick

by joker24 on Jan 20, 2012 5:52 PM EST up reply actions  

And the fact that sponsors have to pay the UFC a sponsor tax for the chance to even sponsor a fighter in the first place.

by NoHo on Jan 20, 2012 12:18 PM EST via mobile up reply actions  

I'm just talking about the inclusion of Ricco Rodriguez

If you’re going to put Ricco Rodriguez on the air to talk about how he and Dana White have a grudge, you need to explain what the grudge was about. And the grudge started with Ricco breaking the sponsorship rules.

by MichaelDavidSmith on Jan 20, 2012 11:31 AM EST up reply actions  

Agreed

Full Disclosure is always the best course of action, but I think adding it raises as many questions as it answers. Personally, I thinkthat teh Ricco’s and Shammy’s should have not even been included because of the baggage, but then you are left with apiece including fighters that very few have ever heard of.

Soccer...sort of like gay hockey on a giant lawn - Scottidog 1/12/12

by Ulf Murphy on Jan 20, 2012 11:49 AM EST up reply actions  

apologies for having to translate my horrible typing.

Soccer...sort of like gay hockey on a giant lawn - Scottidog 1/12/12

by Ulf Murphy on Jan 20, 2012 11:49 AM EST up reply actions  

It'd be like discussing what waiters/waitresses make

and leaving out the tips.

I smoke on the mic like Smokin' Joe Frazier

by jhf884 on Jan 20, 2012 11:44 AM EST up reply actions   2 recs

No, youre wrong, he definitely is……“you know?”

by Bj Leben on Jan 20, 2012 12:40 PM EST up reply actions  

cut and paste fail

Please ignore the last few paragraphs of that post. Everything from “Norm says” on down is another poster’s opinion that I mistakenly cut & pasted along with my own.

by Steve4192 on Jan 20, 2012 10:13 AM EST up reply actions  

You still get a rec

Greatest lover ever during the day, Trainyard Sleeper at night.

by IRodC on Jan 20, 2012 10:15 AM EST up reply actions  

Its a good response either way, Very well spoken sir.

I've got something to say; it better to burn out than to fade away!!!
I'm still waiting for my CM Punk WWE Ice Cream Bar.
Go Chargers (oh yeah I said that)
X Box Gamertag: OneRabidDingo
It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Jan 20, 2012 12:39 PM EST up reply actions  

When you say they both come off looking terrible

I agree-to the online MMA community. But…That’s a small piece of who is watching that story! Guys! We here reading this are a miniscule piece of the sports news watching demo!

Try, for a moment, to remember who we are. We are a niche fan community within a niche fan community. Do you really think that’s the audience that would learn from this interview? No. All these opinions seem to be totally placing themselves as Joe Sports fan who watches ESPN when in fact most here would be considered the elite snobs of the MMA fanbase. I considered myself a knowledgable MMA fan, and so did all my friends and family, before I found the online community of BE, SB Nation, CagePotato, etc.

So to the greater public this is what it looks like: ESPN did a piece. It was asking some tough questions, questions that are discussed every year or two as CBA agreements expire in the various major sports. Which to a totally uneducated and possibly only mildly interested viewership might seem tough but fair. And then Dana White loses his mind on twitter and raises the issue to a newer, higher profile, and possibly, hyping the piece. All kids of attention comes to it. And his relationship to the largest sports media company suffers. And what average Joe sees is that DW is a bantam rooster who can’t take the pressure. Shrug. Just imagine that your only knowledge of MMA is that Chuck Liddell has a mohawk, and then see what you think about this kerfluffle.

The truth is, this is a clusterfuck made out of a mild disappointment. And this follow up interview will not be seen/heard/read by anyone outside the core fanbase, us.

I thought Lay N Pray was a stupid insult until I watched Tyrone Woodly fight.

by DankNabbot on Jan 20, 2012 4:03 PM EST up reply actions  

Damn some major truth right there

esp about the Monte Cox shows

I’m not resting until I’m officially Anderson Silva status.- Jon "Bones" Jones

by AfroSamurai on Jan 20, 2012 4:12 PM EST up reply actions  

the few times we do it we get blasted for not doing it in a way that essentially would have us be nothing more than shills of the UFC. That’s not the kind of reporter I want to be.

yeah that is what Jon Anik was for!

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 10:11 AM EST reply actions  

Helwani!

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 10:16 AM EST up reply actions  

I was thinking of ESPN guys

none waved the Zuffa banner more proudly than Anik.

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 10:17 AM EST up reply actions  

Ah, gotcha. Never really watched that show they had, prefer Inside MMA.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 10:18 AM EST up reply actions  

Right

Because guys like Schlereth and Keyshawn are constantly criticizing the NFL, and holding them to a higher standard. You could do better than to pick on Anik, methinks..

Mike Massenzio's left MCL, ACL and PCL
11/01/1982-01/14/2012

by Charles Awad on Jan 20, 2012 11:21 AM EST up reply actions  

I'd be impressed if she knew enough about the NFL

to hold a 30 second conversation about it

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Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Jan 20, 2012 11:47 AM EST up reply actions  

The fact you know her name

says a lot about what’s wrong with the world.

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by TheFilt on Jan 20, 2012 2:02 PM EST up reply actions  

It says everything that's wrong with the world

Also “Lana del Rey”

I hate stuff. a lot.

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Jan 20, 2012 3:11 PM EST up reply actions  

he was a journalist and member of the media as the host of MMA Live

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 10:26 AM EST up reply actions  

But

He didn’t bring forth any stories he was the host reading off the teleprompter and voicing an opinion on the stories brought on by the journalists like Gross

by Coeman on Jan 20, 2012 10:59 AM EST up reply actions  

He's the Trey Wingo of MMA

Not sure what you’re expecting of him..

Mike Massenzio's left MCL, ACL and PCL
11/01/1982-01/14/2012

by Charles Awad on Jan 20, 2012 11:22 AM EST up reply actions  

Okay, that was mean

I actually like Anik.

Mike Massenzio's left MCL, ACL and PCL
11/01/1982-01/14/2012

by Charles Awad on Jan 20, 2012 11:22 AM EST up reply actions  

Criticizing Anik?

The guy never said a bad word about SF or Bellator either. To call him a UFC shill pretty much defines you as biased. The guy is an enthusiastic MMA fan and one of the very best in the business at conveying that enthusiasm effectively to his audience. Should he not have taken his new job? I guess he should have stayed at ESPN with the Franklin McNeils of the world while they downsize his role even more. The guy could become a household name and should be congratulated not ripped.

by Charlie Custer on Jan 20, 2012 11:59 AM EST up reply actions  

he was not actively attack other promotions

and I like Anik a lot. Seems to really enjoy the sport and like covering it.

but every-time he was asked to list fighters, rank fighters he was basically a lock to not just list only UFC fighters but to way overrate ones that had been on recent PPV cards. (example: when Clay Gudia cracked his Top 5 Lightweights in MMA list)

I don’t know if he was trying to balance out Pat Miletch putting nothing but Strikeforce and Dream guys on his lists.

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 1:14 PM EST up reply actions  

another example

when he listed Jon Jones as the #1 LHW in MMA after he beat Vladly

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 1:24 PM EST up reply actions  

That is an example of exceptional foresight and nothing else!!

;)

"A belt only covers two inches of your ****and the rest you need to back up on your own." Royce Gracie (allegedly...I just read it somewhere and thought it was cool for my sig!)

by KGNLuc on Jan 20, 2012 2:27 PM EST up reply actions  

lulz clearly

To have a Cannae you must have a Varo
-George Patton
"The complete man must work, study and wrestle."
-Aristotle

by T.P. Grant on Jan 20, 2012 3:29 PM EST up reply actions  

was anik a reporter or simply a commenter?

i don’t expect scott van pelt to be called a “reporter”, he simply gives us the scores from the days games.

by tha dude on Jan 20, 2012 8:01 PM EST up reply actions  

The thing is ESPN looked like hacks with this piece.

Neither side is in the right here. In the end both sides look bad.

Greatest lover ever during the day, Trainyard Sleeper at night.

by IRodC on Jan 20, 2012 10:28 AM EST up reply actions  

Yeah, I’m not saying the ESPN piece was all that great either. They chose the wrong area to focus on (entry level fighters), and had some errors and questionable choices for interviews. Still though I think the UFC should be able to handle it a little better.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 10:51 AM EST up reply actions  

With Dana White in charge?

It was actually tamer than I expected.

Soccer...sort of like gay hockey on a giant lawn - Scottidog 1/12/12

by Ulf Murphy on Jan 20, 2012 11:02 AM EST up reply actions   1 recs

Well, it’s still not a pretty look. He reminds me of my father, who is a fairly successful executive in the military industrial sector, negotiating deals and so on. But every time I get a text message or e-mail from him, it looks like it’s from a child. Stupid abbreviations, way too many !!! or ??? in a row, confrontational, not the best spelling, etc. It always makes me wonder if he writes the same way in his professional correspondence, and if so, how can anyone take him seriously. Same with DFW.

Maybe that’s not super relevant, just an anecdote I guess.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 11:27 AM EST up reply actions  

Maybe that’s not super relevant

I’d say it could’ve made it into the ESPN piece.

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by wonderfulspam on Jan 20, 2012 11:38 AM EST up reply actions  

Haha! Thanks.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 11:40 AM EST up reply actions  

It isn't

Part of why Lorenzo was instated as the head of the organization. At least he is able to carry on a professional conversation with someone.

Soccer...sort of like gay hockey on a giant lawn - Scottidog 1/12/12

by Ulf Murphy on Jan 20, 2012 11:53 AM EST up reply actions  

Yeah, true. We’re going to see a lot more of him going forward.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 3:58 PM EST up reply actions  

I think that the UFC’s reaction gave the story more traction than it would have gotten if they didn’t make a fuss about it. dana released that vid basically saying it was a total hack job and promising to release more video basically saying “i got something for your ass, ESPN” then lorenzo’s video and this went on for a few days.

They better get used to getting critical coverage every now and then, because i can guarantee that will never go away.

by phantom5691 on Jan 20, 2012 11:47 AM EST up reply actions  

Yep, agreed.

See and learn the secret death touch!

by Horselover Fat on Jan 20, 2012 3:59 PM EST up reply actions  

He's got a point...

until that bit about the TRUTH… Dana and co, need to grow thicker skin. ESPN needs more fact checking, and data gathering.

by Anton Tabuena on Jan 20, 2012 10:29 AM EST reply actions   2 recs

And they need to cover MMA, whether its the UFC or other promotions.

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No holds barred, no time for move fakin,
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by tigerlee on Jan 20, 2012 11:11 AM EST up reply actions  

Wait....

So Barr says Serra refused to be interviewed when Serra said ESPN walked out of the interview and wasted his time because they didn’t like what he said….hmmm?

by rtwil on Jan 20, 2012 10:30 AM EST reply actions  

I agree with everything the guy said.

He’s right. ESPN is not a PR firm.

Police have mounted a Phuket-wide hunt

by warren305 on Jan 20, 2012 10:34 AM EST reply actions  

You have to be missing your irony gland

to work for ESPN and get on a high horse about journalistic purity. No single entity has done more to redraw, blur and outright erase the line between entertainment and journalism than ESPN.

Also, as someone who has spent a lot of time in both journalism and PR, I can say categorically that “they distort the truth, we report the truth” line is a load of horse shit reporters use to feel better about the fact that they’re paid like bathroom attendants.

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by Dave Strummer on Jan 20, 2012 10:36 AM EST reply actions   1 recs

I've worked in and around news and the media for the last decade

To journalists, truth is strictly whatever gets the most people reading their article or watching their segment. Journalistic integrity is dead and the idea of ethics in journalism is laughable.

‎"Everyone has a plan until they’ve been hit."
~ Joe Lewis

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by Worldisart on Jan 20, 2012 10:42 AM EST via mobile up reply actions  

I'm a teensy bit less cynical than that

I know a lot of good, ethical reporters still doing very good work, but none of them work at ESPN.

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

BECW Season 1 - The NOT LAST PLACE Team Spinning Fish
BECW Season 2 - WAR Cecil Peoples Champs

by Dave Strummer on Jan 20, 2012 10:47 AM EST up reply actions  

I know one guy who's doing good work

But he does it under the auspices of digitaljournal.com which is far from a mainline media outlet.

I know a lot of bright reporters and journalists who would like to do some good work but are held back by their superiors.

‎"Everyone has a plan until they’ve been hit."
~ Joe Lewis

http://worldisart365.blogspot.com/

by Worldisart on Jan 20, 2012 11:13 AM EST via mobile up reply actions  

I don't see why everyone believes the UFC

I personally have known a few fighters who have been in the UFC (none in the past couple years) and they did not get paid very much. What you guys have to consider is even in a simple comparison of boxing to MMA a lot of promoters also pay for training camps for a boxer. When it comes to MMA the fighter pays his training camp. So when the ufc pays out let’s just say 5k to a fighter that does not pay for a training camp. And if it does it usually means the fighter training for that camp ends up helping other fighters train for their camps in return. Sponsors is where the fighter will try to make back his lost money from the UFC.

ESPN may have had some facts wrong but I am not sure why people seem to believe every word that comes out of Dana white or the UFC’s mouth. They are after their own best intrest and as we have seen in the past they just puff up their chest to try to make a point.

In other sports when reporters do pieces or reports you never see the coaches or GM’s pull a UFC. If the UFC ever fails as a company I think its going to be ego that kills them. Sometimes especially when you are dealing with the big leagues in media, take the high road.

its better to be a lion for a day than a sheep all your life

by t0dd on Jan 20, 2012 10:38 AM EST reply actions  

you haven't been reading the comments section much have you

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Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Jan 20, 2012 10:46 AM EST up reply actions  

I think he barely understands the gist of what you are saying.

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It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
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by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Jan 20, 2012 12:50 PM EST up reply actions  

UFC doesn't have the luxury to just "ignore" criticism from a major media outlet

Fox contract or not, the promotion is still a small-minded piece of legislation away from losing their empire. Furthermore, the UFC is well aware that the key to mainstream growth is educating casual sports fans who are likely at least somewhat curious about the spectacle but are turned off by the brutality, “two dudes hugging,” or some other roadblock. It’s situations exactly like this that win the future wars for the UFC and they know it.

by Trust Doesn't Rust on Jan 20, 2012 10:48 AM EST reply actions  

This piece was done by a major media outlet, but it was for a show with a minuscule viewership. OTL and E:60 usually hover around 100K viewers. Zuffa could have ignored it and it would have been forgotten within a week. Instead, they attacked it, probably doubled it’s ratings, and now the story is part of the ‘news cycle’ of every MMA blog under the sun.

Making such a fuss about the show was a massive PR fail.

by Steve4192 on Jan 20, 2012 11:20 AM EST up reply actions  

As punishment for his slanted reporting,

Barr should be forced to sit still while the next UFC PPV is projected onto his ample forehead.

"Never say anything that doesn't improve on silence." -Richard Yates

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by POW on Jan 20, 2012 10:54 AM EST reply actions  

Luke Thomas talked about the weird loyalist mentality UFC fans have for the UFC. He gave an example of a cult like chant from the crowd during the James Toney/Randy Couture fight where the crowd started to chant “UFC, UFC”. And he’s right, Dana has the UFC fan base trained like drones who blindly follow the doctrine of Dana. So whatever he says they believe because he’s the creator of this product they’ve become addicted to.

It reminds me of Barack Obama supporters in 2008, especially the young college students who would shout down someone by chanting “Obama, Obama, Obama” . They even chanted “Obama, Obama” during the inaugural ball when he and Mrs. Obama had their first dance as President and First Lady. It was like something out of a weird sci fi flick man.

The UFC has become a cult to a lot of people who just can’t stomach any type of criticism leveled at Zuffa. As if Dana and those guys can’t handle criticism…oh wait

by CollegeDropIn on Jan 20, 2012 10:58 AM EST reply actions   1 recs

yeah, you never hear that at a Michigan-Ohio St football game or Premier League Soccer. Those UFC fans are a cult.

Who's the only one here who knows illegal ninja moves from the government?
No holds barred, no time for move fakin,
Gots to get the loot so I can bring home the bacon - Charlie Brown

by tigerlee on Jan 20, 2012 11:14 AM EST up reply actions  

But the fans at a Michigan-Ohio St. football game aren’t chanting “BCS! BCS!” Nor are the fans at Premier League Soccer chanting “Premier League! Premier League!” It’s the difference between rooting for a team and rooting for a league. Fight fans chanting “Bones” are rooting for an athlete who fights under the auspices of a business. Fight fans chanting “UFC” are rooting (apparently) for the business. And that’s a little weird, in my opinion.

This comment is intended for entertainment purposes only. Any resemblence to the actual truth is entirely coincidental.

by JoshSBooks on Jan 20, 2012 2:28 PM EST up reply actions  

SEC SEC SEC SEC

You absolutely hear that at any game between an SEC team and a non-SEC team.

And that’s ONE example of a clear MMA vs Boxing fight. Nobody chants UFC UFC UFC at a Bones of GSP or Lesnar fight.

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by Jeremiah Johnson. on Jan 20, 2012 2:42 PM EST up reply actions  

Never heard that outside of the Couture/Toney fight, it was an occasion not the norm. You can’t call people drones based on one instance of chanting ‘UFC’ during one fight over the course of the promotion’s history. People chant shit all the time, in every sport, it’s a real stretch to say Dana exerts any control over them.

Who's the only one here who knows illegal ninja moves from the government?
No holds barred, no time for move fakin,
Gots to get the loot so I can bring home the bacon - Charlie Brown

by tigerlee on Jan 20, 2012 4:23 PM EST up reply actions   1 recs

I think it’s the fact that most UFC fans didn’t come from other sports, but they came from WWE. So they feel UFC is theirs and something they made and discovered so they need to protect it.

Also UFC fans have been programmed by Dana and the Zuffa controlled media who don’t want to get their press credentials pulled to always feel like the sport is right on the cusp of being bigger than the NFL, NBA, MLB and every other major sport so they get very defensive when any outside force tries to slow its growth since they perceive that as someone being scared of the UFC taking over. In reality, UFC seems to have already had its peak in 2009 and 2010 and seems to be tapered off a bit and settled into the level it’s probably not only going to operate in from now on, but also have to maintain to not taper off any further.

by NoHo on Jan 20, 2012 12:47 PM EST via mobile up reply actions  

The Truth? LOL.

The UFC likes to throw childish tantrums at the grownup table, but to say that ESPN is out there to get the truth is ridiculous. This altruistic notion that this type of journalism is going for the truth is a big a joke as Dana’s petty grudges. If ESPN was so concerned about he truth, they would have done a better job presenting more sides to the story. Both sides looked terrible in this. There is no objectivity, everyone has an angle they’re trying to push, and agenda they’re trying to get across. I’m not saying that ESPN hates the UFC and wants to “get ’em,” but at the same time the white hat they’re trying to wear doesn’t quite fit, you know?

"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.

by pud333 on Jan 20, 2012 11:00 AM EST reply actions   1 recs

What's too bad, is that he and Gross have some decent points

bout here and in their story. Dana’s treatment of the media IS childish and ultimately self-defeating. But it’s just so hard to take seriously given the baggage these guys bring to the table.

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

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BECW Season 2 - WAR Cecil Peoples Champs

by Dave Strummer on Jan 20, 2012 11:10 AM EST up reply actions   1 recs

Yeah, ESPN could have done a really nice piece.

Instead, it was just badly done. And Dana’s gotta understand he can’t ball bust big news agencies like ESPN the way he shuns and makes fun of the “internet blogs.” It’s a different ball game.

"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.

by pud333 on Jan 20, 2012 11:26 AM EST up reply actions  

Why Not?
Dana’s gotta understand he can’t ball bust big news agencies

Also, a nice piece would have been covering the athletes maybe? They consitenly try to discredit the UFC.

by Coeman on Jan 20, 2012 11:48 AM EST up reply actions  

Thaty’s why I said ESPN isn’t really the good guy they’re trying to present them to be – going after the truth. What they do is far from it.

As for Dana’s reaction, I don’t expect the UFC to do nothing, but there’s a finess that they don’t seem to understand or care about. And that’s fine. It’s just they seem to expect everyone to bend down to them and if they don’t they feel like the can steamroll them with pure billigerence and confrontation. Sometimes less is more.

"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.

by pud333 on Jan 20, 2012 12:54 PM EST up reply actions  

There are some issues

You need to stand up for yourself. Dana have spared with many reporters like Ranallo and Kevin Iole he can take it and even if he doesn’t agree he still in relationship with theses reporters. I think its the way ESPN brings these stories it comes from a place that is intended to humiliate and hurt the UFC not necessarily an objective view.

by Coeman on Jan 20, 2012 2:33 PM EST up reply actions  

Man that transcript was painful to read.

Seems to me like this story needed a wee bit more work before being released. All it is really doing is making both sides look unprofessional.

Oh no you didn't.--Nick Ring

by NickRingp4pGOAT on Jan 20, 2012 11:00 AM EST reply actions  

Theres a good point hidden in all of this though

The UFC should be able to just let some things slide. They haven’t exactly helped themselves by going on about it so much. Maybe ESPN should just get over it too.

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by jim-ma on Jan 20, 2012 11:11 AM EST reply actions  

Why does the UFC throw boxing under the bus whenever they get criticized? It’s become an instinctive reaction at this point. “UFC fights are boring” “Boxing sucks” I mean come on.

by CollegeDropIn on Jan 20, 2012 11:22 AM EST reply actions  

It’s a combat sport they’re competing with for viewers? Just throwing that out there.

Who's the only one here who knows illegal ninja moves from the government?
No holds barred, no time for move fakin,
Gots to get the loot so I can bring home the bacon - Charlie Brown

by tigerlee on Jan 20, 2012 12:42 PM EST up reply actions  

I don't think the piece was particularly harmful

Nor was it as eloquently produced as John Barr at his best seems capable of, since he’s one of the more (read: only) intelligible journalists on ESPN. I don’t think he can be pleased with the end result, but hindsight is 20:20. It was a lazily done feature that would have been more carefully pieced together had they known the attention it would garner. That being said, Zuffa went overboard as they always do in their distaste for the final product. They certainly have a right to do so, but they need to expect increasing criticism and gather their thoughts as a professional entity before reacting. This should come as a wake up call to them in future matters such as these.

Mike Massenzio's left MCL, ACL and PCL
11/01/1982-01/14/2012

by Charles Awad on Jan 20, 2012 11:25 AM EST reply actions  

Yeah that's the thing: The UFC made things worse by reacting the way they did.

The piece would have come and gone in a day or so, but instead, it’s been going on for days. The UFC gave it longer legs with their freakout.

"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.

by pud333 on Jan 20, 2012 11:28 AM EST up reply actions  

It's not necessarily the attention to the story that concerns me

It’s the attention to the reaction. I think it’s perfectly healthy for people to see this stuff and react however they want. If you really care, you dig deeper. People who make snap judgments are armchair politicos who don’t really know what they’re talking about, so they’re about as harmful to the growth of the sport as King Mo shaking energy drinks all over the cage like it’s a Cinco de Mayo parade. The piece itself wasn’t hard-hitting enough to cause real concern for me. These questions are worth asking.

Mike Massenzio's left MCL, ACL and PCL
11/01/1982-01/14/2012

by Charles Awad on Jan 20, 2012 11:48 AM EST up reply actions  

King Mo shaking energy drinks all over the cage like it’s a Cinco de Mayo parade

Genuine LOL moment. Thanks. Made my morning.

Yes, the questions are definitely worth asking. I just wish Dana and crew would realize there’s a time and place for everything and getting on a blowhorn whenever heat is thrown their way – as weak as it was in this case – isn’t always the right way of going about things. Personally, I didn’t think the piece was that hard hitting either.

"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.

by pud333 on Jan 20, 2012 12:57 PM EST up reply actions  

I agree with a lot of what John Barr has said…..

If the UFC wants to become a major sports organization in the viens of a MLB, NFL etc, they are going to have to take these criticism leveled against them.

Holding grudges and leveling gut shot reactions to detractors like ESPN, Josh Gross or Loretta Hunt only makes them look bad in the long run and IMHO will limit their growth

The UFC needs the media, it’s not the other way around. Even negative critism labelled against in certain cases can still put eyeballs on the sport

I do everything in my life so my family will love me and my friends will respect me. Everyone else can do as they please

by jack knight starman on Jan 20, 2012 11:35 AM EST reply actions   1 recs

It’s not that they have to take it, because they don’t. But their response should be less aggresive.

Greatest lover ever during the day, Trainyard Sleeper at night.

by IRodC on Jan 20, 2012 12:30 PM EST up reply actions  

I dont think they should have to take it but I dont think they should retort level 10 when a criticism is only say level 3. You need not go to extremes,

just do a video with Dana White where he hits them with the points that they fail, list them and then ask the viewers to judge their journalistic attributes and finish it by saying we at the UFC bring fighting at its purist form, for the entertainment of our fans. We care about our fighters and have done a lot of things others sports do not. Please go to UFC.com to see what the UFC is all about. ’

This kind of response would dig at ESPN but still not show the UFC going off the deep end. You can still speak in a low even tone and still have people scared the shit of you.

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I'm still waiting for my CM Punk WWE Ice Cream Bar.
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It would lead me to believe that @bisping must have pissed off @danawhite something fierce. RT @drjamezkelske: @danhendo just out of curiosity, if the #ufc comes to you and asks you to fight Bisping again how do you respond?" -Dan Henderson
You're an idiot.
Follow @SBNLukeThomas
by Luke Thomas on Jan 5, 2012 1:40 PM PST up reply actions

by dandeman on Jan 20, 2012 12:58 PM EST up reply actions   2 recs

I think the best thing that the UFC could have done is ask for a retraction. I also think retractions usually go unnoticed so I doubt it would’ve gotten any attention.
Question:
If ESPN doesn’t own to their mistakes is there any way that the UFC could sue for slander?

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Jan 20, 2012 11:38 AM EST reply actions  

I think it's possible

But how often does that happen to a major news organization?

Actually maybe I should be asking, how often is it reported?

I do everything in my life so my family will love me and my friends will respect me. Everyone else can do as they please

by jack knight starman on Jan 20, 2012 11:55 AM EST up reply actions  

1. Anderson Silva is waiting for you to punch him.
2. That guy is Anderson Silva.
3. Don't fucking punch that guy.

by Chris Barton on Jan 20, 2012 11:54 AM EST reply actions   2 recs

A challenger to Guy Fieri's midlife crisis haircut title

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Jan 20, 2012 12:05 PM EST up reply actions  

His name is John Barr, he's gonna sell you a car!

I miss that commercial.

"God loves violence... Why else would there be so much of it? It's in us. It's what we are. We wage war, we burn sacrifices, and pillage and plunder and tear at the flesh of our brothers. And why? Because God gave us violence to wage in his honor... There's no moral order at all. There's just this: can my violence conquer yours?"
- Warden of Ashecliffe Hospital

by ElliotMatheny on Jan 20, 2012 2:40 PM EST up reply actions  

What matters here

Aren’t the facts of the story, whatever those may actually be. This is all about perception, and Barr’s right: the UFC comes off looking at best like cry-babies, and at worst their response actually lends more credence to ESPN’s claims. Whether the story was accurate or not is largely irrelevant; in a nutshell, the average reader (i.e. not us) is more likely to believe ESPN than the UFC. ESPN has already won here.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Jan 20, 2012 11:59 AM EST reply actions  

Huh?

In a PR battle, the UFC isn’t going to beat the Worldwide Leader. That seems fairly self-evident to me.

Proud member of The Voices in Paul Harris' Head, BECW Season 2.
"By doubting we come to inquiry and by inquiry we perceive the truth." -- Abelard

by Patrick Wyman on Jan 20, 2012 12:37 PM EST up reply actions  

they don’t need to. The UFC got where they are without major help from ESPN, they can keep moving with Fox at the helm.

by Phildo on Jan 20, 2012 10:21 PM EST up reply actions  

I agree with that first bit about responding to criticisim

But not mentioning Kens relationship with the UFC or Riccos is irresponsible.

Twitter @MaZZM
http://www.mazzznet.com/

by MaZZacare on Jan 20, 2012 12:09 PM EST reply actions  

The media needs to start being accountable for what they write they seem to think they are above reproach and that certainly isnt the case. This goes for everything from politics to sports etc.

by The_Devil_You_Know on Jan 20, 2012 12:26 PM EST reply actions   1 recs

I like how he uses the NBA officiating...

…as an example of a critical piece they’ve done on other major sports orgs, but the difference here is that those stories were warranted and justified. This story about fighter pay was just ESPN picking a fight, as no one outside of hardcore fans and the fighters themselves seem to care at all about fighter pay. It wasn’t a major issue at all. If anything, the piece they should have done should have been on the grassroots MMA scene blossoming all over the nation or the popularity of the sport in developing nations like Brazil. That’s the real story. Also, ESPN airs highlight clips and favorable pieces about the NFL and the NBA 24 hours a day. What do they air about the UFC? How often does a clip from MMA make it on the network? About a hundred times less than soccer does, and we all know MMA is far more popular than soccer in this country. What about MMA Live, is airing it after midnight (and most often not even in the time slot it’s supposed to be) giving the sport of MMA fair shake? Hell no. ESPN pushes what they want, like with soccer, and ignores what they don’t want, like MMA. I’m just calling it how I see it, and clearly these guys have a beef.

by TheBlackChip on Jan 20, 2012 12:29 PM EST reply actions  

And if they wanted to be fair and balanced...

…they could have at least mentioned all the major stars of the UFC that are millionaires. Anyone see Jon Jones’ Bentley lately? Seriously, who cares if these guys declined to comment, that doesn’t mean you can ignore that they exist. For every UFC cast-off that hates the promotion there are dozens that love it and are genuinely happy with their compensation. Why ESPN chose to completely ignore that aspect of the story is beyond me.

by TheBlackChip on Jan 20, 2012 12:32 PM EST reply actions  

Dana and the UFC are going to have to lead to just deal with criticism, whether it’s warranted or not. It comes with the territory of being a major sport.

Gone are the days when UFC controlled the media because if someone was critical of them or not reporting on the UFC the way Dana wants them to, he could just pull their credentials and ban them from UFC’s

by NoHo on Jan 20, 2012 12:37 PM EST via mobile reply actions  

Exactly

That’s not going to work with an organization like ESPN

Let’s be honest. The UFC needs them (their covereage) more then they need the UFC

I do everything in my life so my family will love me and my friends will respect me. Everyone else can do as they please

by jack knight starman on Jan 20, 2012 12:40 PM EST up reply actions  

Pretty much.

And what Dana and the UFC fan base doesn’t understand is that ESPN didn’t do that piece because they hate the UFC and want to bury it. They did it because they wanted to create controversy because that sells.

And it worked.

Hook, line and sinker, Dana and the UFC fan base fell for it and has made it a bigger deal than it needed to be, and that’s fine with ESPN. They got what they wanted.

by NoHo on Jan 20, 2012 1:06 PM EST up reply actions  

John Barr

I find his comments extremely passive aggressive. He is one of those guys who smiles at you while stabbing you in the back and at the same time asking you, “what’s wrong, are you okay?” People like that are just so… agghhhhrguwgu… you know?

by Come6acKid on Jan 20, 2012 1:14 PM EST reply actions  

The fact that Volkmann, Roop, Phan, and McCorkle all went on record right after this article being very open about their pay shows me that this was a case of weak investigative journalism. All these guys are right in the fighter demographic that this article was targeting, and apparently he missed them, dispite the fact that McCorkle is very outspoken about everything, and Volkmann isn’t very shy either (He has been on FoxNews at least once).

by dpk875 on Jan 20, 2012 1:37 PM EST reply actions  

What I find most amusing,

is that I haven’t heard much “UFC Fanboy”-ish criticisms of the piece.

I think John is just used to the old model of ignorant viewers blindly nodding to whatever is shovled their way. Now folks are a bit more proactive and do more research…and come to the shocking conclusion that the piece (particularly Gross’s dotcom piece) sucked.

And that equals attacked by fanboys?

I smoke on the mic like Smokin' Joe Frazier

by jhf884 on Jan 20, 2012 2:31 PM EST reply actions  

Two different issues

One issue is whether the ESPN piece on fighter pay is fair and accurate. I’m not qualified to speak to that, but from the responses to previous articles, it seems like there are plenty of people on both sides of that one. The second issue — and the one that’s really at play at this point in the game — is whether the UFC’s response to perceived criticism is damaging to MMA’s prospects at achieving mainstream success.

Even if the ESPN piece WAS a hatchet job, the response has got to be the sort of response one would expect from a professional organization. One of the reasons that the NFL, NBA, and MLB can get away with responding to concussion-palooza, steroids, and handgun incidents with meaningless bromides and no real change is that the responses are delivered in a way that deflects future attention. Respectfully disagreeing, downplaying the severity of the issue, offering vague promises to “investigate” are all ways to defanging the piece without looking deranged.

This comment is intended for entertainment purposes only. Any resemblence to the actual truth is entirely coincidental.

by JoshSBooks on Jan 20, 2012 2:36 PM EST reply actions  

In other words, Dana’s response was the executive equivalent of “Just Bleed!!!!!”

This comment is intended for entertainment purposes only. Any resemblence to the actual truth is entirely coincidental.

by JoshSBooks on Jan 20, 2012 2:38 PM EST reply actions  

I haven't been following this story to closely.

I heard rumblings but decided to catch up on it. Is anyone surprised about ESPN doing this? I watch the Dan Patrick show sometimes and he rags on ESPN so much its funny he calls them the mother ship he had a guest on that wrote a book about them and some of the shady shit they do. It sounds like DP and the mother ship parted on pretty sour terms. He even does an occupy game day thing where they have the fans of his show go to ESPN’s college game day events and sabbotage them with signs if you try to bring in a sign with anything that has Dan Patrick or anything releated to his show on it they take it away from you. So ESPN has always been shady for christ sake they are owned by Disney.

by nickrodamous on Jan 20, 2012 2:46 PM EST reply actions  

So basically.

take anything you see on ESPN with a grain of salt. Like an entire salt shaker.

by nickrodamous on Jan 20, 2012 2:48 PM EST up reply actions  

yup

I know your favorite movie is probably the little mermaid but disney is evil.

by nickrodamous on Jan 20, 2012 4:47 PM EST up reply actions  

No it's the Toy Story Trilogy...

Buzzzzzzz Light year to the Rescue!

Visit fiveouncesofpain.com

by RECE ROCK on Jan 23, 2012 10:02 AM EST up reply actions  

What really kills me is that he admits ESPN doesn't cover enough MMA

and then basically says UFC should be happy to be getting this coverage… Why would the UFC be happy to get this bad coverage?

I’m not resting until I’m officially Anderson Silva status.- Jon "Bones" Jones

by AfroSamurai on Jan 20, 2012 4:14 PM EST reply actions  

This guy talks

out of both sides of his rear.
You know?

11-11-11 !!!

Go Wings !!!

Marcelo Garcia rules.

by KGW on Jan 20, 2012 4:49 PM EST reply actions  

ESPN guys really shouldn’t be lecturing anyone on handling of criticism. Didn’t they just fire one of their reporters for writing a book critical of them? After they gave him permission to write the book that was clearly going to be critical of espn?

by Phildo on Jan 20, 2012 10:22 PM EST reply actions  

9/10th of Stories Worship Mainstream Sports

So when 1/10th of the stories are somewhat critical of NFL or NBA (usually in retrospect) it doesn’t carry much weight with me especially when they walk on eggshells with those sports as they usually do.

And yes Dana is defensive in general but it’s also not honest to pretend that ESPN has been completely fair & honest in how it represents the UFC & MMA presently and in the past.

by kibbled_bits on Jan 21, 2012 3:27 PM EST reply actions  

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