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Why ESPN's "Outside The Lines" UFC Special Is Every Bit As Bad As We All Knew It Would Be

If you're an MMA fan, you've no doubt heard about ESPN's "Outside the Lines" piece that examines UFC fighter pay. UFC President Dana White has done his best to rally the MMA community against the thirty-minute special, calling it a "hack job", attacking it multiple times over Twitter, and even releasing the UFC's own counter-video. But is it really as bad as everyone thinks it is? Now that I've gotten the chance to actually watch the special that everybody is talking about, here's my reaction to ESPN's "Outside the Lines" report.

For quite some time I debated with myself over how I would start this article. In the end, I decided to be as blunt as blunt can be: this is one of the most agenda-fueled pieces of so-called journalism I've ever seen.

Let me be frank: some of the things the UFC has done over the years can be construed as monopolistic. But here's the thing: this is an issue that's so open to interpretation that I don't think any of the die-hards on either side of this argument will ever be satisfied. There are too many examples of the UFC surviving and even thriving while other companies failed that the conspiracy theorists and the anti-UFC zealots will always claim that the UFC is a monopoly. As a die-hard MMA and UFC fan, even I can admit that if you had an agenda and wanted to approach this topic with an unflinching opinion that no facts or figures could ever have an impact on... yeah, you'll find plenty of reasons to claim that the UFC is a monopoly.

That is what sickens me so much about ESPN's piece: it's not fair and balanced. Any potential shortcomings, any potential holes in their argument, are quickly glossed over, barely mentioned, or even completely ignored.

Two examples stand out so clearly in this regard.

First off, it's quickly swept under the rug and even disregarded that ESPN is also a billion-dollar company and pays its low-level boxers in the hundreds of dollars, while the average incoming UFC fighter can expect to make $6,000 to show and $6,000 to win.

Secondly, the piece devotes a large amount of time to the words of Ken Shamrock. The fact that Ken Shamrock currently owes the UFC $175,000 after losing a bitter legal battle to the company was mentioned only in the briefest of passing moments, to the point where it was obvious that all involved were trying to sweep that little fact under the rug. The fact that Ken Shamrock is notoriously known for his frequent use of illegal steroids (a rightful challenge to Ken Shamrock's character) was never mentioned.

Even though my feelings on this subject closely mirror many in the MMA community, I can say this proudly: I gave this thing a fair chance. I cleared my head before watching it and entered this piece as a blank slate, as the blankest slate possible. I watched it all the way through, from start to finish. And I can sum up ESPN's "Outside the Lines" piece in three simple words.

Not like this.

This is not how you explore the issue of UFC fighter pay. This is not how you get some real discussion going and hopefully get some real progress made. This is one company that came in with the express intention to attack another company, and then they ask the viewer to accept it as fact because it's presented under the guise of honest journalism. But it's not honest journalism, and as a self-professed journalist, it's that fact that sickens me the most.

Oliver Saenz, also known as PdW2kX, is a freelance journalist, opinion columnist, hardcore MMA fan, and lifelong video game nerd. For more news, views, previews, and reviews on all things Mixed Martial Arts as well as video games, be sure to visit FightGamesBlog.net.

The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

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I only need one example of how much you must love the drink...

“First off, it’s quickly swept under the rug and even disregarded that ESPN is also a billion-dollar company and pays its low-level boxers in the hundreds of dollars, while the average incoming UFC fighter can expect to make $6,000 to show and $6,000 to win.’

Last I checked ESPN isn’t a fight promoter, thus they don’t aren’t involved in the pay structure for their fights. Surprise surprise, it’s shady promoters that decide who gets what pay for which fights. This is comparable to blaming Spike/Versus/Fox/Ion for UFC pay.

ESPN hardly makes much money, if any real money at all, off of their fights. ESPN makes most of their money off of their airing of 3 of the 4 big sports. Boxing money is a drop in a very big bucket. The UFC on the other hand makes money hand over fist off of their fights. Every penny they make is in the fight industry.

Lastly you don’t see the guy who makes $275 on any ESPN broadcast. Not on the station, not on WatchESPN.com nor on the ESPN Facebook page. Starting this year EVERY FIGHTER ON EVERY UFC CARD WILL BE ON TELEVISION!!! Fuel will be broadcasting all of the prelim fights before switching over to FX for a few fights before the PPV. That means that every fighter on every numbered UFC card will be on TV and yet still many of those on the lowest tier will be making that dreadful amount of change.

But hey, if Daddy Dana or Uncle Lorenzo say it’s so then it must be so!

by Randomguy81 on Jan 17, 2012 3:22 PM EST up reply actions  

Because saying “some of the things the UFC has done over the years can be construed as monopolistic.” counts as drinking the Kool-Aid, right?

I’m not even attacking the notion that UFC fighters aren’t being paid enough. If you want my opinion? Hell, I believe they aren’t being paid enough.

What I’m attacking, what gets me so angry, is this attack piece that’s trying to come off as a legitimate journalistic investigation. This entire issue is a lot bigger than a thirty-minute piece that seemed to feature a whole lot of people that are bitter at the UFC.

I stand by what I said in this piece, what I consider to be the main message of this piece: not like this. If we want to explore the issue, let’s all sit down and explore the issue.

This didn’t explore the issue. This was simply an attack on the UFC that added nothing new to the debate over fighter pay.

But, as always, that’s my opinion. That’s what I felt after watching this show.

by PdW2kX on Jan 17, 2012 3:43 PM EST up reply actions  

ESPN has a unique ability to reach a larger audience then pretty much any other source. They really could have gone A LOT further if they wanted to but they didn’t. This piece was actually pretty fair all things considered. They could have gone after Station Casinos, owned by the Fertittas, who have been found guilty of countless anti-trust violations. Hard to imagine that the UFC would be pro-employee when they are run by the clearly anti-employee owners as Station.

The UFC could easily make this all go away by opening the books on just 1 event to show that their payouts to fighters is anywhere near the claimed 50%. They don’t have to do that and they never will so they can’t bitch about it when they get called to task about it.

Also lets not forget that the UFC has done everything in their power to avoid any additional sort of regulation. The UFC has a team of lawyers to try to make sure that they never fall under the umbrella of the Muhammad Ali act. Can you imagine if baseball didn’t have free agency today? That’s essentially the same kind of scenario that MMA actually falls in to with ridiculous “Champions Clauses” and required multi-fight deals.

Sorry but it’s VERY HARD to consider anything the UFC brass says at face value. Dana is no better than scumbags like Bob Arum, Don King and Gary Shaw. Difference being that those guys actually have a much more strict set of rules to follow than Dana does.

by Randomguy81 on Jan 17, 2012 4:45 PM EST up reply actions  

But hey, if Daddy Dana or Uncle Lorenzo say it’s so then it must be so!

That’s certainly true, but, it’s no different that those that think just because ESPN say’s it’s so then it must be so. The difference ESPN presents itself as an independent gather of facts and arbiter of truth. Daddy Dana or Uncle Lorenzo present themselves as representatives of the UFC.

I don't know what the world may need but a V8 engines a good start for me.

by jrobb20 on Jan 17, 2012 3:48 PM EST up reply actions  

ESPN is crap

has been for a long time.

Learn JiuJitsu.
Semper Fi'
SUPREMEREEM just gave Brock Liverkickulitis

by RolloTomasi on Jan 17, 2012 3:54 PM EST reply actions  

As I said in the article, I think it’s a rightful challenge to his character.

by PdW2kX on Jan 17, 2012 4:50 PM EST up reply actions  

exactly what i was gonna point out.

It’s called the Ad Hominem fallacy in debating or speaking where your attack the character of the person to make there point moot and that’s generally in attacking the character in relevant info. Taking steroids has no meaning on what his opinion is. What should be mentioned is how much money Shamrock made off the Ufc. Other than that I don’t see any reason to discount what he says and even that attack has flaws because he’s talking about low level fighters while he was always high profile.

by benten20 on Jan 17, 2012 4:53 PM EST via mobile up reply actions  

I agree with the sentiment that ESPN didn’t want to start a fair/accurate discussion about fighter pay by the way they handled this situation.

If they wanted a fair discussion, they would have chosen a different weekend, and not released the preview piece so they could have Dana, Lorenzo, or even one of the fighters who is happy with their pay on the panel discussion that took place after. I know Lorenzo said Dana said he would do another sit down with UFC, but maybe he would do a live panel discussion, especially if he could yell at any of the people who ended up being on the panel that aired..

There probably is an interesting discussion to have about fighter pay, but this isn’t a good way to start it, and probably did more harm than good when it comes to getting to the bottom of things.

by Phildo on Jan 17, 2012 8:21 PM EST reply actions  

I don't think the ESPN piece was that bad.

Given the build up, I was expecting some kind of crazy hatchet job. In the end it was pretty tame and I don’t think anything was said that people weren’t already talking about.

I do think there are legitimate grounds for concern about some UFC practices.

http://jim-ma.blogspot.com/

by jim-ma on Jan 18, 2012 6:40 AM EST reply actions  

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