Nutritional supplement company MusclePharm has firmed up ties with the UFC, signing a two-year deal to become the official nutritional supplement of the promotion in the USA and Canada. The UFC released the news via press release. MP was already a primary sponsor of many UFC fighters, and also has sponsorship deals with Major League Baseball's Cincinnati Reds and Philadelphia Eagles superstar quarterback Michael Vick.
BE's own Matt Roth has written in the past about MusclePharm's financials, and it remains to be seen whether this will turn out to be a good deal for the UFC. It seems like a great move for MP, considering the UFC's impending move to Fox.
MusclePharm recently built a huge gym in Denver that MMA fighters that sponsored fighters can train at, and Quinton "Rampage" Jackson decided to move in and train there in preparation for his UFC 135 light heavyweight title fight with champion Jon Jones. Yesterday's UFC 135 open workouts took place in the facility.