UFC On Fox: Ad Inventory Sold Out, No Plans For Airing Undercard Yet
by Josh Nason on Sep 21, 2011 8:00 AM EDT
in UFC News
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Tuesday's press conference in Los Angeles hyping the UFC's November debut on Fox had a few newsworthy items including a potential good sign for the future of the partnership.
Fox Sports president Eric Shanks told the raucous crowd that as of Monday, the ad inventory event was sold out.
"The response from the ad sales community has been unbelievable and we believe that will carry through to next season," Shanks said.
UFC President Dana White was asked about whether any decisions had been made regarding airing the rest of the UFC on Fox card. He said they were still working on that as they have been focusing on getting the Fox show "dialed in".
However, White may have had a Freudian slip as he said the card could air on Facebook or "Fox dot…" before stopping himself.
Last month, White said the Facebook fights would cease when the Fox deal officially kicks off in January as the media conglomerate wants to use the fights as televised content. Could that possibly include FoxSports.com?
When asked if the co-main event of Clay Guida vs. Ben Henderson would make air, White said he was unsure and that they were still working on the show formatting.
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Sounds like nothing’s solid yet, but they intend on airing (at least I hope so). It would be horrible to go from seeing every fight on every card to just seeing the main event.
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
by Chris Hall on Sep 21, 2011 3:39 AM EDT reply actions 1 recs
Weird stuff
So weird this event, with this one-time only thing og showing only the main event… oh, and still no definite plan on how they intend to show the rest of the fights. Shoulda just done this the “normal” way…
anyway, at least vi know that deep down inside, Dana still wants to have fights on Facebook :D
fox.com, facebook
whichever one, i dont care. as long as i can stream them live!
Right leg swelling, Left leg minor bruising
by Well Read Idiot on Sep 21, 2011 4:57 AM EDT reply actions
it feels kind of like they’re “wasting” bendo vs. guida by putting it on this card when no ones going to see it. shame on such a relevant and most likely entertaining fight.
Now I've switched signature to this one.
by the guy with the big nose on Sep 21, 2011 5:27 AM EDT reply actions
this
I wanna see that fight on a big screen in HD… not my computer screen.
My Blog on lifting, movies, fish, and some mma: www.themindofshadow.blogspot.com
by dbcb on Sep 21, 2011 6:22 AM EDT up reply actions 2 recs
I completely agree. I know that they want to deliver a good product for the fans in attendance and all, but where they make the real money is people watching it on a television. Just seems like a huge waste of fight that could garner a lot of attention and has the potential to be FOTN, maybe even FOTY.
I love that we get to see every fight now with the Facebook fights but
dbcb is right. Henderson Vs Guida has to been on tv. I can’t stand the idea of watching an extremely important and most likely exciting fight with one of my favorite fighters(Ben) on a stream where you can’t see every exchange and positional battle perfectly in HD! Hopefully they can put the prelims on FX or something but I’m not sure if that is possible.
" Its like when I'm right I'm right, when I'm wrong I coulda been right, so I'm still right cause I coulda been wrong, you know, and I'm sorry cause I could be wrong right now, I could be wrong, but I'm right..." Bama
Lame
If its on fox.com (The Streaming) UFC is cutting off their international fans since fox will only air in NA
I am willing to test myself against the toughest fighters in the world, in front of hundreds of thousands or even millions of fans, over and over again. Sometimes I win, sometimes I lose, but I always come to fight. I've been doing this for the past fourteen years, and I have at least a few more strong years left in me. What have you done in the past fourteen years other than act like a moron on this forum and hang on Anderson's nuts? - Dan Henderson.
Wait and see
So far, they’ve provided alternatives for the other countries via Facebook or UFC.tv. They’ve been very, very fan-friendly in that respect. So let’s not crucify them just yet. ;)
"A belt only covers two inches of your ****and the rest you need to back up on your own." Royce Gracie (allegedly...I just read it somewhere and thought it was cool for my sig!)
by KGNLuc on Sep 21, 2011 7:16 AM EDT up reply actions 3 recs
Weird
This deal sounds odd, I know this is a one time thing with this particular show but if we’re only getting a small handful of fights it’s almost not worth it. If the quality of the product we’re receiving suffers because of unaired fights I’d rather they just keep it the way it is.
"Now you see that evil will always triumph, because good is dumb."
kinda bogus
I could understand no prelims if there was an entire main card, but aired fight lacks luster. Where’s the appeal for the casual fan?
From each according to his abilities, to each according to his needs - Karl Marx
by pridedaze09 on Sep 21, 2011 8:23 AM EDT via mobile reply actions
taking nothing away
From either mans credentials, but unless you have watched the UFC in the last two years avidly, chances are you don’t know who Cain, or JDS is.
From each according to his abilities, to each according to his needs - Karl Marx
by pridedaze09 on Sep 21, 2011 10:46 AM EDT via mobile up reply actions
It’s important to recognize exactly who the primary target demographic of this particular televisual broadcast is. It’s not the hardcores, nor is it the casual fans. It’s the people who know what the UFC is – heck, perhaps they’ve even seen an episode or two of UFC Unleashed – but aren’t really into it yet. So the question is, how do you get some sort of on-the-fence/“i don’t even really know what the UFC is” types to watch a UFC event?
Well, in this case it seems the answer they came up with was to make the broadcast 1 hour and use the allure of a heavyweight title fight. It’s a decent foundation for advertising and whatnot, since these particular heavyweights are good for both “spectacle” and “sport”. Most of the actual drawing capability of this broadcast will be realized in advertising and marketing over the next several weeks. It’s quite promising that they’ve already begun to advertise it.
"Hi there, I'm Roy Nelson for NutriSystem"
"Now you see that evil will always triumph, because good is dumb."
by menckenstein on Sep 21, 2011 9:09 AM EDT up reply actions 4 recs
Hey, Jilian Michaels doesnt have a TV show at the moment
If a certain 3 letter network were going to venture into the fitness genre, that would certainly be a great dual-promotion…….. just sayin..
Portland, where playing Star Wars music is cool, and doing it in a Kilt makes you famous.
by Sean in Vancouver on Sep 21, 2011 5:20 PM EDT up reply actions
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