UFC Fight Night 25 Averages 1.8 Million Viewers
by Tim Burke on Sep 20, 2011 9:00 PM EDT
in UFC News
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The ratings are out for last Saturday's UFC Fight Night 25: Battle on the Bayou,. and they're slightly below average. While the event was number one on cable among men 18-34 and number two among men 18-49 (behind college football) with a 1.6 rating, it didn't do as well as recent episodes of the show. UFC Fight Night 23 averaged 1.85 million viewers, and UFC Fight Night 24 which did an average of 2.2 millon viewers.
The event opened with 1.438 million watching Alan Belcher defeat Jason MacDonald, and peaked at 1.948 million about halfway through the broadcast. The main event fight between Jake Ellenberger and Jake Shields drew 1.902 million. Ellenberger stopped Shields via TKO in just 53 seconds.
This was the last Fight Night event that will air on Spike TV due to the UFC's new broadcast deal with Fox. They will continue to show prelim specials through UFC 141, and will air UFC 138 live from England.
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Bellator did an all time low for MTV2 with 114,000
It seems like even with adjusted airing time to avoid a direct competition that the UFC brand name is poison for other promotions.
I mean, Bellator vs Strikeforce last weekend saw Bellator do like 235,000 and Strikeforce did like 274,000.
That’s how far above UFC is, even fairly poorly promoted fight nights that don’t excite some hardcores are good enough to steal the spotlight and help kill ratings for any other promotion.
One thing that is crazy though, is no matter how the UFC ratings fluctuate, they always seem to consistently score the #1 spot in that 18-34 demo.
I can’t wait to see how well they start doing with the Fox family fueling them. I think we’ll see a complete mushroom effect. The new Ultimate Fighter live on FX is going to get pretty big ratings, which will lead to the Fight Nights and Finales on FX to get good ratings, which will lead to the big Fox shows getting good ratings…which will help fuel more PPV buys.
I can’t wait to see how popular this sport gets.
PACIFIC RIM
in theaters
July 12th, 2013
This
Given the competition from the Mayweather card and the Oklahoma-FSU college football game, along with a relatively weak card, this isn’t a bad number at all..
by Verklemptomaniac on Sep 20, 2011 9:36 PM EDT up reply actions
decent rating going against #1 vs #5 in college football
i expected like 800k like a Versus show for a saturday night in college football season w/ a crap fight card… not bad UFC, not bad at all
Especially for a card that even 'hardcores' though was weak.
It just sort of shows the power and indentification that Spike has with the UFC.
In hindsight, going to Versus wasn’t a good idea.
I understand they did that deal to open doors for the future.
But they were putting arguably bigger cards on a channel with less identification with the UFC brand and that was in something like 20+ million FEWER households then Spike.
If they had put those Jon Jones cards on Spike…they would have done a lot better in ratings.
It just isn’t a smart move to divide the fight nights across multiple channels.
I’ll be surprised if next weekend’s Versus card, which has a FREE, LIVE, UFC title fight even gets 1 million viewers…Versus is just a weak channel. Any UFC title fight free on Spike would do some pretty big numbers.
That’s why I love the new deal. They have the 4 big fights on Fox, on network television…but FX is the exclusive home of The Ultimate Fighter and the Fight Nights.
Splitting fight night level cards between Spike and a lesser channel in Versus wasn’t a good move…now any time they have a card that isn’t on FX, it’ll be on Fox…which is a much much bigger platform to be on.
This is the kind of deal they need. Audiances need consistency…trying to figure out which channel a given free event will be on is too much for most average joes.
PACIFIC RIM
in theaters
July 12th, 2013
by Chris Groves on Sep 20, 2011 9:31 PM EDT up reply actions
I think that picture is a good explanation as to why Shields was still trying to take down the ref lol
He’s got one arm hooked on each guy. It prob felt like he was double legging Ellenberger.
That is pretty damn good
I expected much worse. They didn’t promote this thing at all and it still got almost 2 million viewers.
Wait this did THAT well?
I thought it’d get under a million.
Writer at Beyond the Box Score and The Hardball Times
Pitchf/x enthusiast.
Yeah
I was wondering if the Mayweather PPV would get more buys than this got views.
by HaterSlayer on Sep 21, 2011 12:40 AM EDT up reply actions
Live via tape delay is UFC 138, Joe
PACIFIC RIM
in theaters
July 12th, 2013
by Chris Groves on Sep 21, 2011 9:57 AM EDT up reply actions
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