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Strikeforce's Title Vacancies Prophesying Promotion's Inevitable Demise

Dan Henderson is the latest Strikeforce champion rumored to be heading to the UFC. Photo by Strikeforce.

Business as usual. It's a phrase that UFC President Dana White used to describe how Strikeforce would promote their future events following the Zuffa buyout back in March. It's become somewhat of an inside joke among mixed martial arts fans over the course of the last five months however. Deep cuts to the promotion's staff and the release of Strikeforce heavyweight champion Alistair Overeem over payment issues aren't indicative of that motto. Now, there are issues surrounding the status of Strikeforce's championship belts:

[Dan] Henderson beat Fedor Emelianenko last month to finish off his Strikeforce contract, making him a free agent. The UFC has expressed interest in bringing Henderson back into the mix, and Henderson has expressed interest in returning to the promotion.

But Coker said Tuesday nothing has been figured out yet, and that if Henderson did return to the UFC, vacating his light heavyweight title, he was not yet sure how that belt would be filled - but that the winner of a fight between Muhammed "King Mo" Lawal and Roger Gracie, on Sept. 10, could position himself to be in the picture.

"There are ongoing discussions with Hendo, and it hasn't been determined yet," Coker said during a Strikeforce media call.

"I like to watch the fight and stir the pot after," Coker said. "Let's see who wins and how they win. We also have some other fights coming up in the 205 weight class - Mike Kyle will be fighting again shortly, and Gegard Mousasi will be probably be fighting before the end of the year. When the time is right, we'll let everybody know."

It hasn't been determined yet whether Henderson will head to the UFC or not, but isn't it inevitable at this point? Coker's comments suggest there is an alternative. There isn't one. Henderson isn't sticking around in Strikeforce. He will vacate the title.

The Strikeforce heavyweight title was vacated when Alistair Overeem was released by the promotion over payment issues. It was recently revealed that the Strikeforce heavyweight grand prix would not determine the next champion. The obvious question is why. Doesn't it make perfect sense to award the man who ran through the tournament field with the belt?

No, that would mean the promotion is sticking around for years to come. It isn't. Unless there is some sort of scenario in which Zuffa wants to give Fabricio Werdum the opportunity to obtain the title outside of the grand prix, this is a clear sign that the promotion will fold into the UFC next year. All of the contract signings as of late are simply ways to fill the remaining cards that Zuffa must fulfill. That's it. Don't expect four-fight deals under the Strikeforce regime to run out the actual length of the contract.

Understandably, Zuffa isn't going to come out and say that a merger will eventually happen. As the deadline nears however, I fully expect to hear credible rumblings of such a deal. Continually vacating the title spot and allowing contracts to expire so that Zuffa can swoop in and sign the next best thing that Strikeforce has produced isn't helping the promotion. It's helping the UFC. Fans will get what they want early next year. Count on it.

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I'd like to see them drop the belts

and work strictly as a feeder org for the UFC; build Strikeforce around the challengers concept. They don’t have the quality fighters to crown champions with any relevance.

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by Chad Raynard on Sep 1, 2011 10:34 AM EDT reply actions   1 recs

Yip, I would love for them to continue with an amped up Challenger’s format, with a lot of stagnant UFC veterans and newly signed prospects, as a way to firstly determine who is ready, and secondly get those who are ready a national platform. I don’t expect Showtime to do this, and frankly it would be ridiculous of them to accept such a proposition, but as a Fuel TV program maybe, it’d do wonders.

by Colin Paul Kowlessar on Sep 1, 2011 11:06 AM EDT up reply actions  

Scott Coker wins the award for the most uninspiring promoter i’ve ever seen. He always looks like he’s been brought round from a valium induced stupor 2 minutes before the interview. Dana White won’t win any nice guy of the year awards, but at least he seems like he has an actual interest in MMA. Yo Coker, any chance of giving the impression you’re interested in your own card one of these days?

by sheikybaby on Sep 1, 2011 10:37 AM EDT reply actions   1 recs

He’s not? It’s no longer his card. He’s just a figure head. Why should he care at this point? All he gives a shit about is his paycheck from Dana now.

by Spider_Vemon on Sep 1, 2011 10:41 AM EDT up reply actions   1 recs

They’re not really his cards anymore.. so the chances are lower than ever.

by Horselover Fat on Sep 1, 2011 10:41 AM EDT up reply actions  

Now we need Gil over. He is the biggest prize SF has to offer.

Some would say overeem, but Gil is legit top 5 IMO in a very good division.

Gil vs Melvin and Bendo vs Guida for the next two title shots would make me giddy. Do we really need to see Gil beat up Mavidal or however u spell his name.

by dbcb on Sep 1, 2011 10:44 AM EDT reply actions  

Masvidal is UFC caliber, IMO.

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by Snatchl on Sep 1, 2011 6:41 PM EDT up reply actions  

Yeah, I've been saying this for a while

Strictly speaking as far as their Champions go. They brough Nick Diaz over, they are likely bringing Dan Henderson and Alistair Overeem over. That’s 3 champions.

Beyond that, they took notable middleweight Jason Miller. They cut Valentijn Overeem, Brett Rogers, and Fedor Emelianenko in addition to releasing Alistair Overeem, all releases or cuts were for various reasons, but still. Their heavyweight division wasn’t exactly stacked before, what is it now?

Oh yeah, Coenen was cut after losing her title, too.

Zuffa is taking any opporunity to cut guys they don’t care for or work a way to bring over guys they want. The life and relevancy of Strikeforce, all of their big names, are literally being taken away. None of their divisions were stacked, so every lost fighter is a big loss.

There are no long term plans, contracts that have been signed are in an effort to keep the promotion on life support until it’s demise.

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by Chris Groves on Sep 1, 2011 10:54 AM EDT reply actions  

Being happy about these miserable developments is idiotic and wrongheaded

cue Subo with his fiddle in 4, 3, 2…

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 10:54 AM EDT reply actions  

Haven’t seen him around these parts in a while. I wonder if it’s because Okami got tooled by Anderson Silva.

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by chrisbboy82 on Sep 1, 2011 12:38 PM EDT up reply actions  

oh right

he was crowing about that little piece of “genius” wasn’t he?

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 12:44 PM EDT up reply actions  

Strikeforce isn’t going anywhere. You mention little about the realities of the situation, like the TV contract. While it might not feature all the top talent it has in the past, I absolutely believe it will live to see 2013.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 11:03 AM EDT reply actions  

Realities of what situation? The UFC not mentioning it publicly, but being disappointed with the drawing power of most of the stars? The last Challengers card lost them money. The reality is that it’s way better for them to fold it into the UFC.

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by Leland Roling on Sep 1, 2011 11:07 AM EDT up reply actions  

The last Challengers card didn’t lose them money. The announced gate doesn’t mean anything, it was in a casino. They paid a site fee to the UFC. The reality is that Showtime has the option to extend the contract, not the UFC. Negotiating a lower rights fee in exchange for a bunch of Challengers-type cards that still do 200k on the network is something Showtime would go for.

"You are a miserable human being." - Mike Fagan

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by Tim Burke on Sep 1, 2011 11:10 AM EDT up reply actions  

I doubt it lost them money. They get a sizeable fee from the Palms to present shows there. That’s why the tickets are comped, to Palms’ guests.

by Colin Paul Kowlessar on Sep 1, 2011 11:10 AM EDT up reply actions  

Showtime will not pay for strictly Challengers-quality shows.

Strikeforce, as we know it, will face certain doom sooner than later. My assumption is that the UFC folds Strikeforce as it is, picks clean the rosters, then reintroduces the promotion as a feeder-league but with the UFC brand.

The Strikeforce brand, whether we argue it has picked up national (mainstream) relevance or not, is paltry compared to the UFC brand. It makes far more sense to rebrand as ‘UFC Challengers’ or something similar, keep costs low, and use it as a proxy challenger against Bellator to nab interesting prospects.

by Disco-Platypus on Sep 1, 2011 11:28 AM EDT up reply actions  

How do you know Showtime won’t pay for those types of shows? They are getting those types of numbers from M-1 right now as well, and no one has a clue who those guys are. Networks like cheap programming, and MMA is cheap programming.

And the UFC can’t do what you’re saying. They’re exclusive to the Fox brand. Unless they run this feeder league on Fuel or FX (which already have a set number of live shows to air as per their contract), it can’t work. The advantage of keeping the Strikeforce brand alive is it allows them to stage cards, on TV, outside of that exclusive contract because they’re using a different brand name. That’s the point.

"You are a miserable human being." - Mike Fagan

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by Tim Burke on Sep 1, 2011 11:32 AM EDT up reply actions  

this.

Strikeforce allows Zuffa to get completely separate TV deals, block other networks, build contenders etc.

by Urijah Bieber on Sep 1, 2011 12:03 PM EDT up reply actions  

A lot of people really don’t recognise just how big Showtime is. It may not be in 100 million households, but that’s because its targeted to a higher quality of consumer, willing to pay extra order it. The only reason they televise M-1 Global events is most likely due to it being a caveat to resigning Fedor.

by Colin Paul Kowlessar on Sep 1, 2011 12:07 PM EDT up reply actions  

"How do you know Showtime won’t pay for those types of shows?"

How do you know they will? You seem to be inferring this conclusion from Showtime’s current promotional relationship with M1 – a promotional relationship which exists solely as one of Showtime’s accession to M1’s demands. Without Fyodor, M1 on Showtime is a non-starter.

Beyond that, neither the UFC nor Fox have released the specific non-competition components of their contract, so let’s avoid pretending as if we know them. The entire time UFC was on Spike they were capable – and did – broadcast elsewhere, had the option to sign with networks, and so on. It is highly unlikely that the UFC has consigned themselves and all their existing and potential subsidiaries to Fox alone.

Far more likely is that the UFC,is irrevocably tied to Fox and its affiliate networks, whereas Zuffa/Forza as a whole is not. If the UFC can fold Strikeforce as it is, rebrand as UFC Challengers/Development, and tie it to another network, they will. Simply attaching that name in a lessened format will command a greater licensing fee then Strikeforce, will increase advertising and revenue, as well as boost ratings on whatever network it airs on.

by Disco-Platypus on Sep 1, 2011 12:47 PM EDT up reply actions  

Either way,

you seem to be missing my more general points:

a) That Strikeforce as we know it will cease to exist, but will not necessarily be liquidated in the traditional sense of the word.

b) In that state, I find it doubtful that Showtime will be interested in signing an extension with similar terms. It is more likely the UFC migrates elsewhere with a larger audience.

by Disco-Platypus on Sep 1, 2011 12:51 PM EDT up reply actions  

Fox has said it’s exclusive. Spike allowed live two shows a year off their network, which expanded to four for 2011, and had the option for all prelims. Nothing like that is the same as the Fox deal.

And your whole Zufforza thing doesn’t work at all. The UFC brand name is Zuffa, and it’s exclusive. You can’t brand something with the same title and just throw another word on it to get around that. I’m not trying to be rude, but you seem to have very little understanding of how this all works.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 12:51 PM EDT up reply actions  

The feeling is mutual, same caveats applying.

In the interest of fairness – maybe I am entirely ignorant – can you provide the sources for everything you have stated?

Maybe I simply gleaned over the reports detailing the non-competition and exclusivity clauses.

No condescension here, as you are doing enough of that for both of us. I am honestly interested – maybe I am missing a piece of the pie you have seen.

by Disco-Platypus on Sep 1, 2011 1:33 PM EDT up reply actions  

The UFC will rake in nearly $750 million over the seven-year lifetime of the exclusive deal it signed with Fox, which should lead to an increase in fighter pay.

Source

There’s a reason I was being “condescending”. You continue to argue a point that has been made clear many times.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 1:47 PM EDT up reply actions   1 recs

Tim, how do you think the whole “monopoly” aspect plays into this? Does it have any bearing at all as to whether Strikeforce disappears?

by dxwr on Sep 1, 2011 12:57 PM EDT up reply actions  

I don’t think it has much of a bearing because I believe that this was Zuffa’s plan all along, no matter what kind of TV deal they got. They want more fights, and keeping SF separate gives them a ton more flexibility whether the Fox deal came around or not.

"You are a miserable human being." - Mike Fagan

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by Tim Burke on Sep 1, 2011 1:25 PM EDT up reply actions  

Leland I need you to respond to my points in my post.

Because I don’t think you’ve taken a look at the big picture here at all.

by Urijah Bieber on Sep 1, 2011 12:06 PM EDT up reply actions  

But where? I can’t believe Showtime would be happy presenting a feeder league, when they are basically neck and neck with HBO nowadays in the boxing world.

by Colin Paul Kowlessar on Sep 1, 2011 11:08 AM EDT up reply actions  

Because at least it's a feeder league with brand power.

The only other promotion with similar name power is Bellator. On top of that, Zuffa would likely have talent that exceeded M-1 and most of Bellator aside from some of their champs.

by jacksiwel on Sep 1, 2011 4:43 PM EDT up reply actions  

I don't disagree with any of your points.

  But maybe Zuffa intend to leave the UFC as the champions league. And Srikeforce as the proving grounds. If Strikeforce has a HW, LHW,MW, etc. champion, it would undermind the UFC champion. There could be a scenerio where fighter x is on a role, he has won 10 straight, is the Strikeforce HW champ and is recognized as better than the UFC HW champ. Now, from a branding stand point, Zuffa would be crazy to create a potential illegitimate title holder. So, fro, that stand point, I could envision a titleless Strikeforce. Really, when it is all said and done, does the King of the Cage title or MFC title really mean anything? Antonio McKee was schooled and shown the door after what? 2 fights?

If Russia attacked Turkey from the rear, Do you think Greece would help?

by whardiek on Sep 1, 2011 11:28 AM EDT via mobile reply actions  

Who you calling "fro"?

This seems to make sense, if Strikeforce does stick around. Competing champions from the same big organisation seems to be bad business, but if used as a feeder, “promoting” fighters to the UFC would be a cool way to go.

by dxwr on Sep 1, 2011 1:00 PM EDT up reply actions  

I really don’t know what is going to happen.

The only thing the lack of titles tells us is that it definitely won’t be “business as usual.”

If SF continues, it won’t be the same type of organization, and Showtime (or whoever) won’t want to pay as much as they are paying now. If SF is going to transform into a feeder league or something else, it doesn’t really make sense to give the titles to people who are going to end up in the UFC very soon anyway.

by Phildo on Sep 1, 2011 11:29 AM EDT reply actions  

Lorenzo moving over his most productive assets to a place where they can meet their earning potential isn’t neccessarily a sign that SF is circling the bowl. The question is does Showtime want to continue the relationship even though they wont be broadcasting quite the same level as talent as they did before. I kinda think they will continue with it because they will still have some quality matchups and I think it serves Zuffa as it prevents other promotoins from gettting a foothold there.

Your beliefs become your reality.

by Hardy's in your face on Sep 1, 2011 11:35 AM EDT reply actions  

This is disappointing to read Leland when so many other facts are available

This is in no way indicative the promotion will be folded. It only means that PPV caliber fighters are being moved to the PPV side of a PPV freaking company! There is no scenario I can imagine where the PPV ready fighters are not plucked and used for PPV. Honestly.

The UFC stands to make much more money long term using Strikeforce as they did the WEC. The UFC will likely try to get Strikeforce on Spike TV. The UFC cannot afford to let a free competitor get on the brand that is associated with them. If you don’t think a free Bellator event on a Saturday wouldn’t cost the UFC millions I don’t know what to tell you. Every 20k buys is a million dollars.

 The UFC is planning on forming a 125 pound division as it is, and Strikeforce has at least 55 UFC caliber fighters. They cannot add any more events under the terms of the new deal. No where to broadcast them. If the two promotions were to be merged, then dozens of quality Strikeforce and UFC fighters will be cut, and left to sign with Bellator on their new home of Spike.

Also, they’ve resigned Cyborg, are pumping Rhonda like no other, and are bringing Gina back.

Leland, everyone ; THE UFC IS NOT GOING TO GIFT WRAP THE BIGGEST FEMALE MMA STARS, DOZENS OF UFC/STRIKEFORCE VETS WHO OTHERWISE WOULDN’T BE CUT, AND SPIKE TV FOR BELLATOR IN ONE FELL SWOOP.

There is no way they’re going to close Strikeforce. None. It makes absolutely no sense. No idea has ever made less sense.

by Urijah Bieber on Sep 1, 2011 11:56 AM EDT reply actions   2 recs

I rarely agree with you, but when I do…I prefer dos Equis.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 12:10 PM EDT up reply actions   2 recs

It’s been a while. I forgot.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 12:23 PM EDT up reply actions  

I think the assumption that Strikeforce will fold is justified

it may not be true but it’s not as far fetched as you’re trying to make it sound.

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by Chad Raynard on Sep 1, 2011 12:20 PM EDT up reply actions  

I think the post did a fine job of that

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by Chad Raynard on Sep 1, 2011 1:00 PM EDT up reply actions  

you’re right. SF on Spike does make the most sense for Zuffa/Forza.
……so let it be done.

Your beliefs become your reality.

by Hardy's in your face on Sep 1, 2011 12:29 PM EDT up reply actions  

I agree as well

The whole point of spending $40 mil on Strikeforce was to eliminate a competitor who had some ‘name’ fighters and a viable TV deal. Cherry-picking a few fighters was a bonus. They have too large a roster for the slots available as it is, and top guys very rarely fight 3x a year.

Strikeforce will be kept alive to cock block Bellator (and anyone else in the US), although it might be rebranded to come degree.

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by The American Ronin on Sep 1, 2011 12:40 PM EDT up reply actions  

I agree.

This is what I am saying above: Strikeforce as it is now will no longer exist.

by Disco-Platypus on Sep 1, 2011 12:49 PM EDT up reply actions  

You’re saying the brand name Strikeforce won’t exist. What he said and what you’re saying are VERY different.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 12:52 PM EDT up reply actions   1 recs

How?

Strikeforce “as it is now” already isn’t the same Strikeforce it was before the Zuffa buyout, when all of its divisions had reigning belt-holders. It is already getting cherry-picked for talent, and all evidence suggests that trend will only increase, as the UFC struggles to feed both FOX and the inexorable business demand for more and better PPV cards.

The Strikeforce of today — a semi-autonomous league with its own champions and a not-insignificant number of UFC-quaility competitors — doesn’t seem like a long-term fit for its current corporate masters, who have bigger fish to fry elsewhere, and are constantly looking for more oil.

I don’t buy Bieber’s rosy outlook for Strikeforce’s future. As I understand it, the relationship between Zuffa and Showtime was strained to begin with, and I don’t imagine it has improved as Zuffa has steadily degraded the the Strikeforce product to feed its PPV business.

If Strikeforce was a borderline moneymaker to begin with, and the UFC takes all of it’s most attractive talent, how is that appealing to anyone? The Strikeforce value proposition becomes garbage. We’ll give you a couple meaningless fights, and if anyone ever gets good, we’ll immediately export them from your network.

I’m with Leland. Zuffa is not behaving as if it has a long term commitment to maintaining and expanding Strikeforce. I don’t expect it to survive 2012, and if it does, I expect it to be unrecognizable from what it is now.

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 1:40 PM EDT up reply actions   1 recs

He said this:

My assumption is that the UFC folds Strikeforce as it is, picks clean the rosters, then reintroduces the promotion as a feeder-league but with the UFC brand.

That’s saying Strikeforce as a brand will cease to exist. Of course what they’re promoting is going to change, no one has argued any differently. But the promotion name will remaind the same. The UFC name won’t be attached to it, because it can’t be.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 1:44 PM EDT up reply actions  

Then I said this:

Either way,
you seem to be missing my more general points:

a) That Strikeforce as we know it will cease to exist, but will not necessarily be liquidated in the traditional sense of the word.

b) In that state, I find it doubtful that Showtime will be interested in signing an extension with similar terms. It is more likely the UFC migrates elsewhere with a larger audience.

Now you are acting like a petulant child, to be honest.

by Disco-Platypus on Sep 1, 2011 1:46 PM EDT up reply actions  

You moving the goalposts later on as “general points” doesn’t really matter to me. I’m making the point to Monte Fisto.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 1:48 PM EDT up reply actions  

The goalposts never moved.

I was making the same points all along; you being fixated on speculating about the specifics of a deal based on a single sentence may alter your perception of that, though.

by Disco-Platypus on Sep 1, 2011 1:52 PM EDT up reply actions  

'General points' immediately before that.

Bolded for emphasis, so you can consider something beyond a singular detail I was never unwilling to concede. (Despite the fact you are absolutely speculating.)

“How do you know Showtime won’t pay for those types of shows?”
How do you know they will? You seem to be inferring this conclusion from Showtime’s current promotional relationship with M1 – a promotional relationship which exists solely as one of Showtime’s accession to M1’s demands. Without Fyodor, M1 on Showtime is a non-starter.

Beyond that, neither the UFC nor Fox have released the specific non-competition components of their contract, so let’s avoid pretending as if we know them. The entire time UFC was on Spike they were capable – and did – broadcast elsewhere, had the option to sign with networks, and so on. It is highly unlikely that the UFC has consigned themselves and all their existing and potential subsidiaries to Fox alone.

Far more likely is that the UFC is irrevocably tied to Fox and its affiliate networks, whereas Zuffa/Forza as a whole is not. If the UFC can fold Strikeforce as it is, rebrand as UFC Challengers/Development, and tie it to another network, they will. Simply attaching that name in a lessened format will command a greater licensing fee then Strikeforce, will increase advertising and revenue, as well as boost ratings on whatever network it airs on.

As Monte Fisto said, “Who cares what it’s called?” I could be embarrassingly wrong about the possibility for attaching that brand name – though, there are already corporate precedents for that type of maneuver – the important content of the points remain.

by Disco-Platypus on Sep 1, 2011 1:58 PM EDT up reply actions  

Funny how you never responded to the irrefutable proof up above that the deal is exclusive and continue to highlight stuff that’s wrong.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:14 PM EDT up reply actions  

You referred to a single sentence in a Kevin Iole article.

Irrefutable indeed, sir. Irrefutable indeed.

Funny how you seem incessant on pretending as if you have insider knowledge of the exact licensing structure the UFC crafted with Fox. You do not, nor does anybody else other than UFC and Fox, so we can nip that in the bud.

I have already agreed the deal with the UFC as a promotion is entirely exclusive. I am stipulating – and this is crazy – that the Zuffa has crafted the non-competition portions of their licensing agreement such that other broadcast avenues are provided to them and their subsidiary brands. (They still own PRIDE, Strikeforce, etc.) It is entirely possible that they are incapable of attaching the acronym ‘UFC’ to anything, and my points remain.

Stop obsessing over a single point in our entire discussion, as it’s a common tactic of internet forums that is detestable and annoying. You seem like an intelligent, competent individual fully capable of appreciating the broader content of my posts – instead, you are reduced to, “ZOMG! Funny how you said this one sentence!”

by Disco-Platypus on Sep 1, 2011 2:22 PM EDT up reply actions  

Insider knowledge? Dude, I watched a press conference and read articles that say that. It’s not my fault I now how to do that.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:29 PM EDT up reply actions  

Jesus Christ.

You are arguing the UFC is exclusive to Fox. I am agreeing with you.

I am arguing that Zuffa is a corporation which owns several brands, and more than likely did not consign all those brands to Fox. You are disagreeing with me.

You are arguing that these details were included in press conferences and articles. I am disagreeing with you.

Simple as pie.

by Disco-Platypus on Sep 1, 2011 2:32 PM EDT up reply actions  

ZUFFA IS THE UFC! You think they created Forza to buy Strikeforce because they were bored that day? What other brands do they own and operate?

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:33 PM EDT up reply actions  

"ZUFFA IS THE UFC!"

They simultaneously owned (the WFA could be the outlier, I cannot recall the specifics when the deal was inked in 2006):

PRIDE – Its assets were dissolved, but it could have been resurrected at any point.

WFA – Similar.

WEC – Continued to run as a semi-autonomous promotion.

UFC – Obvious.

Guess what? Each of those ‘mergers’ were handled by creating holding companies to purchase and manage the assets as subsidiaries. Interesting fact for you: the UFC is a subsidiary of Zuffa and is operated as such.

Brand≠Corporation.

You have absolutely no idea how large corporations are composed and conduct themselves. You must believe that when you go to the supermarket and buy a product, that the name on the front (the brand) is the entire company.

To my knowledge, most if not all of these holding companies exist to manage the acquired assets of the former companies and could be resurrected at any time. That is completely unlikely, but I am simply demonstrating my point that the UFC as a promotion and bran is inextricably linked to Fox – but that Zuffa may not be.

by Disco-Platypus on Sep 1, 2011 2:46 PM EDT up reply actions  

Dude, you’re arguing in circles. This is precisely why I said the brand name STRIKEFORCE needs to exist for them to continue on. They’re getting anti-trust heat as it is. Forza isn’t a holding company. I know what you’re trying to say about Zuffa operating outside the confines of a Fox-exclusive contract, but it’s not going to happen when they can just work around it by creating things like Forza to buy companies like Strikeforce. The WEC was owned by Zuffa. Strikeforce is not. Why do you think they did it that way?

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:53 PM EDT up reply actions  

Both PRIDE and the WFA were owned by subsidiaries of Zuffa structured as holding companies to acquire and manage their assets. All of the WFA’s assets were picked from the UFC, as were PRIDE’s. (Though the original intentions were to run PRIDE autonomously.) The promotions as they existed were folded into Zuffa in the relevant sense of the word.

The fact Forza purchased SF rather than Zuffa bears no relevance on SF continuing to operate as a semi-autonomous promotion branded as ‘STRIKEFORCE.’

I understand what you are driving at, but the brand name ‘STRIKEFORCE’ is simply another asset acquired by Forza – in this case, merely an intangible one. Nothing is stopping the corporate conglomerate we have been referring to by several names from realizing the same two points I have been arguing all along:

a) That Strikeforce as we know it will cease to exist, but will not necessarily be liquidated in the traditional sense of the word.

b) In that state, I find it doubtful that Showtime will be interested in signing an extension with similar terms. It is more likely the UFC migrates elsewhere with a larger audience.

It can be called, “Humpty Dumpty’s Wacky Waving Inflatable Arm Flailing Tube Man Promotion” and the points I am making remain.

Peripheral to that, though you have been focused on it, is whether or not Zuffa is capable of attaching ‘UFC’ to anything else, even a development league, unless it is on Fox. As I have said a few times, I am completely willing to concede they are not; I am also willing to point out neither you nor I are completely certain of that.

Cool?

by Disco-Platypus on Sep 1, 2011 3:11 PM EDT up reply actions  

Aight I can see that. Good debate sir.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 3:19 PM EDT up reply actions  

You too.

Now, back to the 100 emails I have to attend to in my inbox. They would understand if they were rabid MMA fans.

by Disco-Platypus on Sep 1, 2011 3:23 PM EDT up reply actions  

So you agree with his statement, except for the very last part?

If Strikeforce is skeletonized and marginalized, who cares what it’s called?

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 1:48 PM EDT up reply actions  

It absolutely matters what it’s called. I’ve made that point throughout this comment section. The UFC can’t just rebrand SF as a UFC entity. I wouldn’t go as far as “skeletonized and marginalized”, but my very first comment in here made my point on that -

The reality is that Showtime has the option to extend the contract, not the UFC. Negotiating a lower rights fee in exchange for a bunch of Challengers-type cards that still do 200k on the network is something Showtime would go for.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 1:50 PM EDT up reply actions  

I didn't read all the comments upthread

but my main reaction was to Urijah Bieber’s comment, which I believe you agreed with, about how there is “no way” they will kill Strikeforce.

I see a lot of ways that Zuffa could kill Strikeforce, either directly or by neglect.

As I said above, I think the Strikeforce that is left after Zuffa gets through picking it clean is going to be a singularly unattractive property. The appeal of the Challengers cards is that these fighters are working toward something, but if the thing they are working towards doesn’t even exist anymore — or isn’t on the same network, it essentially becomes a true D-league, which nobody really wants to be associated with.

Strikeforce will be infinitely less attractive than Bellator, or even M-1, because in those promotions you can at least pretend like the best fighters are going to stick around for five minutes. I disagree with you that Showtime will jump at the chance to sponsor the UFC D-League while the UFC is off pimping its best product on other networks.

And if Strikeforce isn’t making money, which, under that scenario, they won’t be, what’s to stop the UFC from killing it, firing everybody and focusing on its moneymaking ventures?

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 2:00 PM EDT up reply actions  

I agreed with this:

There is no way they’re going to close Strikeforce.
And if Strikeforce isn’t making money, which, under that scenario, they won’t be, what’s to stop the UFC from killing it, firing everybody and focusing on its moneymaking ventures?

Strikeforce would be making money though, and this goes back to Leland’s erroneous assumption that Challengers cards lose money. They don’t. The Palms pays a rights fee and they distribute as they see fit. Both of them do well. SF (or Forza) make money, Palms makes money, Showtime (if they negotiate a smaller rights fee, which they would) gets cheap live programming and makes money.

Win win win.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:12 PM EDT up reply actions  

*distribute TICKETS

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:13 PM EDT up reply actions  

I guess I could see that scenario playing out the way you describe it

And while it may be a win for Showtime, the Palms and the UFC, it won’t be a win for fans, who will lose all the awesome content of the Strikeforce cards and in turn get some d-rate MMA at 11pm Eastern every 2 months or so.

I hate this merger so much.

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Sep 1, 2011 2:16 PM EDT up reply actions  

which nobody really wants to be associated with.

Strikeforce will be infinitely less attractive than Bellator, or even M-1, because in those promotions you can at least pretend like the best fighters are going to stick around for five minutes.

A lot of these arguments are predicated on assumptions like this which are far from concrete.

Strikeforce’s business model is going to be changed. They could switch or add networks. The WEC changed too. A change in the business model is one thing, a dissolution is another.

by Urijah Bieber on Sep 1, 2011 2:23 PM EDT up reply actions  

Obviously they are in different circumstances,

but the WEC was eventually dissolved. Ceretis paribus, we are dealing with a much longer timeframe than 2012, though.

Provided the UFC continues to appropriate all of SF’s premiere talent, I would argue that the WEC was more relevant than the potential SF: as a promotion it housed two divisions the UFC was not yet confident in folding in, so it remained a semi-autonomous promotion for those weight classes.

I just cannot see SF fulfilling a similarly important or relevant niche. I think a complete fold and a rebranding – to whatever it may be, lest Tim Burke lose his mind – are equally as possible.

by Disco-Platypus on Sep 1, 2011 2:30 PM EDT up reply actions  

WMMA gives it a similar niche actually

The ratings for WMMA is strong. Even if you don’t like it, or some other BE posters, doesn’t mean it isn’t a niche.

by Urijah Bieber on Sep 1, 2011 2:34 PM EDT up reply actions  

Lose my mind? You’re just getting annoying now.

"You are a miserable human being." - Mike Fagan

My twitter: @TB_Money

by Tim Burke on Sep 1, 2011 2:34 PM EDT up reply actions  

The problem for zuffa in doing that is that it giftwraps a bunch of fighters and a Spike network deal to Bellator. They didn’t buy SF just to destroy it and leave a vaccume to be filled by someone else. It would be interesting to know if Spike and Zuffa have expressed an interest in working together to do some SF/UFC chacllenger shows There’s already a quality relationship built up between the 2 companies so it makes sense that they work together on this if possible. To me that seems like the most likely outcome. We dont know if the Fox deal allows Zuffa to do an unlimited number UFC branded challenger shows on a different network ( you can be sure it does not allow them to do a bunch of UFC on Versus/Spike). If they could do it then UFC challengers on Spike clearly makes the most sense. If they cant then simply SF on Spike (heavily promoted by dana) would be a good second choice. ZUffa will keep enough quality guys and gals on the roster ( probably everyone who hasn’t been moved over already) to make it as good or better than a Bellator product. If it stays as SF they should keep the belts since everyone likes a title fight.

 

Your beliefs become your reality.

by Hardy's in your face on Sep 1, 2011 2:34 PM EDT up reply actions  

The UFC cannot be on Spike

And UFC challengers couldn’t either. There is only so many eyes out there for Non UFC MMA. The UFC should own it’s own “competition”. Strikeforce will exist to develop the women’s leagues, cockblock Bellator, build contenders for the UFC, and allow Zuffa to have income from TV deals outside of Fox.

by Urijah Bieber on Sep 1, 2011 2:36 PM EDT up reply actions  

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