Dana and Co. may have plans to teach fans about the sport of MMA, but even the mighty UFC can't teach people to appreciate Cro Cop vs. Mir. (Photo by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
The UFC's deal with Fox is more than a simple new television deal. It's a chance to introduce the sport and organization to a new group of people. While Strikeforce and EliteXC have had a turn on CBS, there are plenty of people who know that the UFC is the promotion for MMA and would have chosen to pass on a second tier organization. The curiosity factor is going to bring in some new viewers when the UFC hits the Fox airwaves and Dana White says the UFC has a strategy to introduce these fans to the sport.
"We live in a bubble in our [UFC Las Vegas] offices and take it for granted people know what armbars, guillotines and triangle chokes are -- nobody knows what this [stuff] means," White said. "We have to view [Fox programming] as if nobody knows anything about this sport, that people die in this cage.
"We're going to educate the masses, treat it like nobody knows who we are. I think our [hardcore] audience understands that's necessary."
It's good to see that they have plans to not only air the sport, but air it in a way that helps educate new viewers. Hopefully long-time fans are open to the idea of the UFC informing a new market on the nuances of the sport.