The UFC has held onto one of their most notable sponsors for the near future. Harley Davidson, which was prominently featured at Sunday's UFC on Versus 5 event in Milwaukee, has renewed their sponsorship agreement with the UFC. Here's a snippet of the press release:
Las Vegas, Nevada (USA) – The Ultimate Fighting Championship® announced today that it has reached a multi-year sponsorship renewal agreement with Harley-Davidson. The world’s most famous motorcycle maker, which first became a core sponsor of the UFC® in 2008, will continue to be featured across multiple platforms including Pay-Per-View and television broadcasts, online, and in the UFC’s famed Octagon®.
They are also pairing up for a promotion called the Hometown Throwdown, where fans can vote to bring a UFC event to their city. Chris Lytle walked away with a new Harley motorcycle for winning his main event fight against Dan Hardy at UFC on Versus 5, and the weigh-ins for the event took place in the Harley Davidson Museum. This is good news for the UFC, who continues to forge long-term relationships with very well-known sponsors.