Harley Davidson Extends Sponsorship Agreement With the UFC

by Tim Burke on Aug 15, 2011 7:00 PM EDT in Business of MMA

The UFC has held onto one of their most notable sponsors for the near future. Harley Davidson, which was prominently featured at Sunday's UFC on Versus 5 event in Milwaukee, has renewed their sponsorship agreement with the UFC. Here's a snippet of the press release:

Las Vegas, Nevada (USA) – The Ultimate Fighting Championship® announced today that it has reached a multi-year sponsorship renewal agreement with Harley-Davidson. The world’s most famous motorcycle maker, which first became a core sponsor of the UFC® in 2008, will continue to be featured across multiple platforms including Pay-Per-View and television broadcasts, online, and in the UFC’s famed Octagon®.

They are also pairing up for a promotion called the Hometown Throwdown, where fans can vote to bring a UFC event to their city. Chris Lytle walked away with a new Harley motorcycle for winning his main event fight against Dan Hardy at UFC on Versus 5, and the weigh-ins for the event took place in the Harley Davidson Museum. This is good news for the UFC, who continues to forge long-term relationships with very well-known sponsors.

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Thankfully! The UFC broadcast would not be the same without guys stepping in the Harley Davidson Prep Point!!!

"Brock's approach to the trash talking was more primal. He was going to revenge fuck Frank Mir's corpse until his ghost had a baby." - Seanbaby

by Earl Montclair on Aug 15, 2011 7:27 PM EDT reply actions 2 recs

Better than the Conan the Barbarian 3D prep point though...

by jdd1510 on Aug 15, 2011 8:57 PM EDT up reply actions

You know what, I’m actually pretty used to it by now.

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by chrisbboy82 on Aug 15, 2011 10:30 PM EDT up reply actions

So am I

I even call it that in my own mind when someone is there getting lubed up

"Brock's approach to the trash talking was more primal. He was going to revenge fuck Frank Mir's corpse until his ghost had a baby." - Seanbaby

by Earl Montclair on Aug 15, 2011 10:57 PM EDT up reply actions

I laughed when I read that because I do the same thing.

Check out the C&D Channel on YouTube for MMA reviews, predictions, analysis, and other MMA related content.

by chrisbboy82 on Aug 15, 2011 11:02 PM EDT up reply actions

Im glad that they got the sponsorship money but come on move to ducati! !!!!! Those bikes are just worlds better than a harley

"This mother Fucker next to me is wearing foot warmers? Its like 60 degrees out here." Joe Rogan

by Bobillarious on Aug 15, 2011 7:31 PM EDT via mobile reply actions

Or Kawi or Yamaha.

Hell, even Honda.

When aiming for perfection, you realize that it is a moving target.

by Neo X on Aug 15, 2011 7:38 PM EDT up reply actions

Indian trumps all.

Learn JiuJitsu.
Always looking for that new danger.

by RolloTomasi on Aug 15, 2011 8:13 PM EDT up reply actions

You all need to learn your bikes with the exception of Rollo

Rice bike are a whole ‘nother class of bike that ain’t Harley. They’ll always be the copycats. Americans want and buy Harley as it’s a point of pride and a Badass bike. Myself, I loves me an “il monstro”, but I also love and respect a H-D Chopper any day of the week.

by JAYGK95 on Aug 15, 2011 11:00 PM EDT via mobile up reply actions 1 recs

I also need to clarify that the above comments did not include Honda’s Goldwing family nor BMW’s bikes. Both groups are exempt from the above comment that they’re copycats.

by JAYGK95 on Aug 15, 2011 11:04 PM EDT via mobile up reply actions

Glad to hear it.

My old airhead would not have been happy.

"Hi. I don't know you."

by POW on Aug 16, 2011 8:31 AM EDT up reply actions

They also have Xyience instead of Monster or Red Bull,

MusclePharm instead of GNC, and Boost Mobile instead of AT&T or Verizon. The new deal with Ford is EASILY their blue chip sponsor, only Bud Light compares.

A legit, established sport will have banks, credit cards, airlines, sodas, and sports drinks. Don’t get too hyped for retaining a motorcycle brand.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Aug 15, 2011 9:32 PM EDT up reply actions

There is a UFC Visa card with US Bank

Yes, time flies. And where did it leave you? Old too soon...smart too late. - Mike Tyson

by lovingmma25 on Aug 15, 2011 10:50 PM EDT via mobile up reply actions

The only air cooled motorcycle worthy of being overheated in the octagon. Rather drive a venza. Unless you get a revolution engine, which I suppose is named as such since the water cooled revolution began in 1896 with Holden and Harley only took over 100 years to adapt to this.

It's just a world, it's just a life.

by DirtyML on Aug 16, 2011 3:01 AM EDT reply actions