Yes, I said it, the UFC has really destroyed a potentially great card in UFC on Versus 5. No, not the actual card, each fight is actually very interesting and provides insight into each division's future. What the UFC did was horribly promote this fight card. This is sure to be very fan-friendly fight, and can definitely bring more casual fans and even non-fans to check it out. There aren't too many mistakes here, but each one is fairly big. Let's take a look:
- Lack of any advertising: Well, I'm not sure about any advertising, but to my knowledge, there were no commercials on tv at all. Now, this isn't the only way of advertising the event, but a good way to get this card noticed would have been to at least put a few commercials in places where casuals might see it. They've also opted to promote their weaker "Battle on the Bayou" through many commercials very often, when some of the money put towards this advertising campaign could surely have been put towards a few ads here and there for the vastly superior card in UFC on Versus 5.
- Dan Hardy vs. Chris Lytle as main event: Dan Hardy is just not all that good. Lytle is very exciting, but is definitely not going to be the title holder any time soon. Sure, this fight may very well be the best of the night, but as stated above, it should have been promoted as such. If the UFC wanted to make a fight like this the main event, they should have promoted it from day one as "TWO STRIKERS THROW DOWN AT UFC ON VERSUS 5. DAN HARDY, THE TREMENDOUS STRIKER LOOKING TO BUILD HIS WAY BACK TO THE TITLE, AND CHRIS "LIGHTS OUT" LYTLE, A MAN WHO IS NO STRANGER TO BEING IN ALL TIME CLASSIC FIGHTS" or whatever, you get the point.
- No love for the little guys: Joseph Benavidez vs. Eddie Wineland should be a good fight between two very talented bantamweights, but as always, the UFC fails to impress with their promotion of the smaller weight classes. This fight deserves main card status, and it is potentially more important to the bantamweight division than the main event is to the welterweight division.
- KARLOS VEMOLA: Okay, you guys might not agree, but I think they should give Vemola a large step up and at least put him up against main card level fighters. Give him the Jon Jones treatment, slowly but surely matching him up against beatable competition at higher levels. There is a lack of big prospects for the light heavyweight division in my eyes, and Vemola, Davis, and Gustafsson seem like the only guys that can make it near the title. But the UFC needs to promote these guys as much as possible to keep LHW from going stale, because very soon it may be.