UFC Fighter Dan Hardy: 'TapouT Ain't TapouT Anymore'
UFC welterweight Dan Hardy, a long-time endorser of TapouT gear, has had a change of sponsor. According to Hardy's twitter account he's moving on to Tito Ortiz' Punishment Athletics. Hardy accused TapouT of becoming "the Corporation".
TapouT was purchased by Authentic Brands Group last September.
Here's what Hardy tweeted:
"@Punishment99 Punishment is the official sponsor for Dan Hardy. Stay tuned for his walk out tee. @titoortiz @PTC2011 - Oh yeah!
"@JakeHughez have you switched sponsorship now then? Always had you down as a big TapouT guy - I was but TapouT aint TapouT anymore.
"@wharniE8 tapout isn't tapout? What do u mean? They sold out or something? - Ownership changed,ethics changed. They became the corporation.
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i really hate twitter.
I hate the maximum character limit. Leaves out a lot of context.
by Body Triangle on Jul 19, 2011 2:51 PM EDT up reply actions
I never understand
why people don’t just tweet again for over 150 characters
¬_¬
by ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ on Jul 19, 2011 4:33 PM EDT up reply actions
tapout is for tools
I'm kind of a big deal
by jakedd on Jul 19, 2011 2:52 PM EDT reply actions 1 recs
I, met a boy, wearing Vans, 501s, and a
Dope beastie-tee, nipple rings,
New tattoos that claim that he
Was OGT,
back in ’92,
from the first EP.
And in between
Sips of Coke
He told me that
He thought
We were sellin’ out,
Layin’ down,
Suckin’ up
To the man.
Well now I’ve got some
Advice for you, little buddy.
Before you point your finger
You should know that
I’m the man.
GSP is an alien sent here to humiliate our men and mate with our women
by MMA_Messiah on Jul 19, 2011 2:57 PM EDT up reply actions 9 recs
Rec’d for Tool…
That's correct sir, this man has no dick
by Captain Leroy Hotdog Zanzibar on Jul 19, 2011 3:20 PM EDT up reply actions
I dare you to say it to her face

aka DJ Enwurd, on the wheels of steel spinnin only the livest shit you've heard on the radio over and over again while shakin his dreds.
@KrimsonTVN
DIA2ill.com coming soon....
damn, son
i never saw that shirt. i had Tekken 6 for about a month and i only saw King/Armor King’s TapouT shirts, and they looked great.
by Victor Rodriguez on Jul 19, 2011 4:27 PM EDT up reply actions
Hardy is irrelevant. One of the most overrated fighters in the UFC and should be cut after his next fight(loss).
by Spicy Chicken Wings on Jul 19, 2011 2:54 PM EDT reply actions 1 recs
Your post is irrelevant.
"What do you know about my vision? My vision will turn your world upside down, tear asunder your illusions and send the sanctuary of your own ignorance crashing down around you. Now ask yourself: Are you really ready to see that vision?"
-Huey Freeman
by dgonz on Jul 19, 2011 3:22 PM EDT up reply actions 12 recs
Hardy fanboy?
The Outlaw has lost his last three fights and is known for ‘’devastating,punching power’’ but doesn’t make itself present all too often.
by Spicy Chicken Wings on Jul 21, 2011 1:29 PM EDT up reply actions
.....did you read this story?
What does his record or punching power have to do with anything that this story talks about.
reading comprehension fail, nicely done.
"What do you know about my vision? My vision will turn your world upside down, tear asunder your illusions and send the sanctuary of your own ignorance crashing down around you. Now ask yourself: Are you really ready to see that vision?"
-Huey Freeman
What it has do with is a non-relevant fighter giving his opinion on an mma related subject. He’s basically a has been(or better never been)relevant mma fighter giving his opinion on a company that probably gave him issues to due to the fact that he is,as previously stated,irrelevant.
by Spicy Chicken Wings on Jul 22, 2011 8:01 PM EDT up reply actions
Clinch Gear and Form
Only two MMA brands I’d be caught dead in.
http://unintelligentdefense.blogspot.com
I gotta couple....
Chute Boxe shirts and they are bad as phuk!!!!!
"I gotta couple of lawsuits against me, yeah, two of em almost drowned when I hit em with the money shot."- Don Frye
by GirlsBeatMeUp on Jul 19, 2011 7:27 PM EDT up reply actions
Anthony Johnson – L
Carlos Condit – L
Georges St. Pierre – L
I think TapouT’s been pretty patient.
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 19, 2011 2:56 PM EDT reply actions
loss to P4P #1 or #2
loss to top 5 WW
victim to 200+ lb human carpet for 3 rounds
yeah hardy is overrated, but it’s not as black and white as you call it

"Progress lies not in enhancing what is, but in advancing toward what will be." - Kahlil Gibran
by merryprankster on Jul 19, 2011 3:08 PM EDT up reply actions 4 recs
Mexican = white in the US census.
Just a FYI.
Retaliation is related to nature and instinct, not to law. Law, by definition, cannot obey the same rules as nature. - Albert Camus
Nah, we didn't discriminate when I worked the census.
Granted, we were too scared to discriminate.
Retaliation is related to nature and instinct, not to law. Law, by definition, cannot obey the same rules as nature. - Albert Camus
How come on the job applications that have the extra sex/race questions, there are usually two for hispanic? It will usually say something like hispanic-white and hispanic-other. I always look at those like wtf lol.
Genetically I'm indian
but my parents came from Guyana, an English speaking former British colony in South America.
I’m legally Hispanic.
In the new marketplace performance matters. What is the benefit of having an unsuccessful fighter taking up valuable sponsorship money?
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 19, 2011 3:18 PM EDT up reply actions
Stick Hardy on a UK card and watch the seats fill up.
Maybe i’m naive and maybe i value loyalty a little too much. But Hardy and Tapout go waaaay back and sure the game has changed, but yeah i’m a little surprised.
Wish Dan all the best regardless
I’m not advocating the decision one way or the other. But from some talks with the company, I did gather that when decisions were made, success in the cage was a factor.
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 19, 2011 3:47 PM EDT up reply actions
Seems to be an underreported story – the decline of t-shirt sponsorship in MMA. Affliction last year cut the number of fighters they sponsor by half and is now transitioning out for boutique fashion, all the ABG brands (Tapout, Silver Star) look to be withering, and Headrush isn’t paying people. Add in the fact that these companies look to be moving sponsor money away from MMA and towards other athletes.
Yes, there is
Many fighters have taken subtle jabs at Tapout since the new ownership. Nick Thompson was not very subtle though.
http://thegarv.com/Nick-Thompson-Focus-Fighting-Askren-F-the-new-Tapout.html
F!@# the new TapouT. After selling the company, they not only bailed on me after 5 years of sponsorship, years in which I turned down bigger sponsorship offers because of loyalty, but they have refused to pay me the money owed for my last Sengoku fight and have not even been decent enough to respond to me. While I am grateful the sport has grown, some of the growing pains from the sport’s growing makes me sad.
"A philosopher and solitary by instinct, who has found his advantage in standing aside and outside, in patience, in procrastination, in staying behind; as a spirit of daring and experiment that has already lost its way once in every labyrinth of the future; as a soothsayer-bird spirit who looks back when relating what will come." -Nietzsche
by Dallas Winston on Jul 19, 2011 4:51 PM EDT up reply actions
This is terrible for Thompson
But I don’t understand why a fighter would be “loyal” to his sponsor if better offers were on the table. It’s a business relationship. You need to do what’s best for you.
You know what, chris81203? You confuse and infuriate me. - James Brady (Ninjames)
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
Because
The Tapout guys used to guilt trip the fuck outta people for bailing on them for bigger sponsers. A sort of, “We were there for you before anyone else and now that you’ve made it big your ditching us” kind of thing.
1. Anderson Silva is waiting for you to punch him.
2. That guy is Anderson Silva.
3. Don't fucking punch that guy.
by Chris Barton on Jul 19, 2011 5:01 PM EDT up reply actions 1 recs
That seems really shitty of them
I get it from their perspective, but holding back a fighter’s limited earnings is pretty low.
You know what, chris81203? You confuse and infuriate me. - James Brady (Ninjames)
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
I'd venture that the Sponsor Tax had much to do with that
Why Pay the promotion to pay the fighter?
" Tell me something Steve, How does a guy from Puerto Rico loose a ball in the Sun? "
IN A WORLD OF CORPORATE SPONSORSHIPS
THIS SUMMER
FOR THE LOVE OF MONEY
ONE MAN
WILL FIGHT CORPORATIONS WITH OTHER CORPORATIONS
by Hashmo on Jul 19, 2011 2:58 PM EDT reply actions 1 recs
That's why I only rock All Elbows gear (yes I know the mirror wasn't windex'd dammit)

Meet me on Monsta Island. Where the girls look good and the MC's be Wildin'.
Also, follow me on Twitter @DeoWade
Oh, thats how you look like
I always thought you’d be a much more taller and intimidating black man
aka DJ Enwurd, on the wheels of steel spinnin only the livest shit you've heard on the radio over and over again while shakin his dreds.
@KrimsonTVN
DIA2ill.com coming soon....
I'm deceptively heavy sir
And the size of my massive cranium is intimidating enough.
Meet me on Monsta Island. Where the girls look good and the MC's be Wildin'.
Also, follow me on Twitter @DeoWade
Like

"Sarcastically I'm in charge" - Militant #2
by LRaunThaDamaja on Jul 19, 2011 3:22 PM EDT up reply actions 3 recs
Tito is smiling somewhere
Tito: " Last year they didn’t want me now im hot they all on me"
by CarLOS620 on Jul 19, 2011 3:03 PM EDT via mobile reply actions
back then, didn’t want me
now i’m hot, they all on me
back then, didn’t want me
now i’m hot, they all on me
back then, didn’t want me
now i’m hot, they all on me
And two fights later...
People will be saying Tito is all done all over again.
Hardy attaching himself to Tito-wear is like buying stock in Blockbuster after Netflix came out.
You get a 5-year grace period as an ex-champ
What’s Hardy’s excuse?
"Complacency is your demise." - Kerry King
Excuse for what?
Losing 3 in a row or being brought up on Bloody Elbow in relation to the current sponsorship situation at high level MMA?
Bloody Elbow Grappling Editor.
Berate Me on Twitter @KJGould
by KJ Gould on Jul 19, 2011 5:20 PM EDT up reply actions 1 recs
when it comes to the economics of mma
He’s someone I’d like to hear from. Was on ‘top’, now relegated to near collapse. Also an intelligent person. Who better to comment on the state of sponsorship?
Read me trying to be funny at:
www.huggingnuts.com
by esquilinho on Jul 19, 2011 3:15 PM EDT via mobile up reply actions
Im jus sayin
Can we give Joe Stevenson some play?
You know what they say
by NEW-HAMPSHIRE on Jul 19, 2011 3:27 PM EDT up reply actions
He could definitely afford it
He chose not to
You know what, chris81203? You confuse and infuriate me. - James Brady (Ninjames)
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
that’s not what happened.
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 19, 2011 3:48 PM EDT up reply actions
In other sponsorship-related news,...
Ranger Up will no longer be able to sponsor Strikeforce/UFC fighters because of the sponsorship fee.
"So even though it’s the gayest sport ever, MMA is still the best sport ever. I love my gay sport." - Wrestling Uber Alles
Make 'em say uhh!
Is this true
That fucking blows if it is
1. Anderson Silva is waiting for you to punch him.
2. That guy is Anderson Silva.
3. Don't fucking punch that guy.
by Chris Barton on Jul 19, 2011 3:20 PM EDT up reply actions
From their Facebook:
Wanted you guys to hear about this from us. No hard feelings and we’ll continue to support our fighters the way we always have: http://mmapayout.com/2011/07/ranger-up-out-as-sponsors-for-strikeforceufc-fighters-kennedy-carmouche/
http://www.facebook.com/RangerUpFanPage/posts/250384164972946
"So even though it’s the gayest sport ever, MMA is still the best sport ever. I love my gay sport." - Wrestling Uber Alles
Make 'em say uhh!
It doesn’t prevent a company from sponsoring any fighters. It just means they can’t wear the gear on the Zuffa broadcast.
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 19, 2011 3:27 PM EDT up reply actions
Yeah. I should have clarified that bit.
"So even though it’s the gayest sport ever, MMA is still the best sport ever. I love my gay sport." - Wrestling Uber Alles
Make 'em say uhh!
Which is a Goddamn pain in the ass
And lessens the value the fighter can bring to the table. They’ll still be sponsoring (they said as much) but at what value?
Contributor at cagepages.com Come check us out.
Head Kick Legend
It really is.
They’re just nickel and diming the shit out of anyone and everyone.
Xtreme Couture- The best never rest! The girl in my av is Kari Sweets (you're welcome).
"I swear it upon Zeus an outstanding runner cannot be the equal of an average wrestler."
-Socrates
by ElliotMatheny on Jul 19, 2011 8:39 PM EDT up reply actions
I’m not sure why we call it a “tax.” It’s a pay to play fee.
The MMA Encyclopedia. Shooters: Pro Wrestling's Real Life Tough Guys Coming Soon!
by Jonathan Snowden on Jul 20, 2011 10:28 AM EDT up reply actions
I think everybody understands that.
Contributor at cagepages.com Come check us out.
Head Kick Legend
Even the wall is doing it’s best :| face
It's just a world, it's just a life.
by DirtyML on Jul 19, 2011 4:58 PM EDT up reply actions 1 recs
This is all I hear

My photography blog...check it out and tell me what you think.
Life Through My Lens
by ChillMike on Jul 19, 2011 3:33 PM EDT reply actions 3 recs
That was the first thing that popped into my head as well.
"Nine-tenths of the people were created so you would want to be with the other tenth." - Horace Walpole
by CasualMMAFan on Jul 19, 2011 4:02 PM EDT up reply actions
we need u Mask!
Mask if you can read this use your new angel of mma powers to lift this sponsorship tax and help the fighters get paid. Amen.
by fightersvizion on Jul 19, 2011 3:37 PM EDT via mobile reply actions 3 recs
But his ashes have been spread too thin!
If only one man could gather all nine of the vials into one place and summon the Eternal Mask to grant one wish…
What everyone needs to do is calm down, take a deep breath, and prepare their bodies for the Thunderdome.
by lowellthehammer on Jul 19, 2011 3:59 PM EDT up reply actions
Next time, on Dragon-Mask Z!!!!!!!!!!!!
"What do you know about my vision? My vision will turn your world upside down, tear asunder your illusions and send the sanctuary of your own ignorance crashing down around you. Now ask yourself: Are you really ready to see that vision?"
-Huey Freeman
From Tapout to Punishment? Seriously?
Tough times for a Hardy fan. I’ll go down with the ship though, fuck it.
What everyone needs to do is calm down, take a deep breath, and prepare their bodies for the Thunderdome.
by lowellthehammer on Jul 19, 2011 4:07 PM EDT reply actions 1 recs
Nice of Hardy to try to spin this in his favour.
After losing so many in a row, with pretty much no indication his skill set will improve, I bet TapouT either offerred him less $$$ or was thinking of droping him, if they didn’t outright do so. Anyone can see right through this. Hardy, you’re just not that good, and TapouT probably saw that.
Tapout isn't tapout anymore
why, do their clothes look good all of a sudden?
http://fightdrinker.blogspot.com
by some schmuck in texas on Jul 19, 2011 4:45 PM EDT reply actions 2 recs
As some one that has dealt with Tapout for several years I will agree with Hardy. Tapout gave a big FU to all the stores and dealers that helped them get where they are. First they undercut their own brand wit the crappy MPS line. Second I wholesale Tapout from various wholesalers now but cannot get walkout shirts and lots of places will not sell S, 3Xl or women’s product. When this company was bought last year, along with Silver Star, I said that they will get run into the ground and end up being sold again shortly. Silver Star has not made a shirt since Oct ’10 and Tapout is now the shirt that housewives buy their husbands when they see it on the sale rack at Wal-Mart.
Im sick of TapouT anyway
every white boy douschbag wannabe fighter wears TapouT now. Douschbags wear TapouT shirts so often where i live that i actually go out of my way to not talk to anyone who wears TapouT.
It had its time, i think we all appreciate the history behind it, and i still like the designs, but at the risk of sounding ilke that guy who says “I knew them back when they were cool”……..meh
by justsomehawkeyefan on Jul 19, 2011 11:54 PM EDT reply actions
Douchebags
is what i wanted to type
by justsomehawkeyefan on Jul 19, 2011 11:55 PM EDT up reply actions

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