That's got to be it. I cannot justify Dan Hardy and Chris Lytle headlining over a top 10 LW and Ben Henderson. The UFC is using these free shows because of the amazing STANDANDBANG that they try and attract the casual viewer with. This is why Pat Freaking Barry and Cheick Kongo are the co-main of the next Versus show even though neither one of them will ever ever ever ever fight for a UFC Heavyweight Title. And chances are, ditto for Matt Mitrione and Christian Morecraft. As soon as Strikeforce's HWs are brought over they'll simply be used as feeders to Daniel Cormier and Shane Del Rosario.
You see, the UFC's marketing machine has actually convinced people that Dan Hardy and Chris "Lights Out" Lytle have KO power. A few seconds on Sherdog and you'll find out Lytle has 4 (T)KO wins in his career, 1 TKO in the UFC, and Dan Hardy has 1 KO in his UFC career. The same marketing machine somehow pushed Dan Hardy into an undeserved title shot.
Ratings? What ratings? Chris Lytle can win as many FOTNs as he pleases but he has never headlined either a Fight Night or even been the co-main of a PPV. Does the UFC seriously believe Dan Hardy can get decent cable TV ratings no matter who he fights?
Jim Miller could possibly be the next challenger at 155 and here he is fighting Ben Henderson in a co-main of a card that has nary a chance in hell of succeeding. Sad sad.
Joseph Benavidez is on the undercard against the guy who was just in the co-main of UFC 128. Meanwhile, a man on a three-fight losing streak is facing someone who lost to Brian Ebersole. (Knee injury or not, that's what the final line says)
Alas, making Hardy/Lytle the main event just further demonstrates the UFC's desire to promote STANDANDBANG as the highlight of their sport. Come on, why the hell did Brian Stann vs. Jorge Santiago get FOTN over Miguel Torres vs. Demetrious Johnson? Are they afraid Miller and Henderson could engage in a ground war that the casual might not understand?
It's "wrong" to bitch about free shows, but it's annoying when a relevant fight (Benavidez/Wineland) are sent to Facebook/Unaired, a legitimate title picture eliminator (Miller/Bendo) is co-main, while two gatekeepers are the main event based on the likelihood that it may be a slugfest and the most fun of the 3.