UFC's Ratings on Versus Improve, but Not Enough to Beat Spike TV UFC Reruns

The UFC reversed their ratings decline on Versus by drawing 744,000 viewers for UFC on Versus 4. Unfortunately it wasn't quite enough to beat Spike TV's competing re-broadcast of UFC Fight Night 22 which drew 793,000 viewers. 

UFC on Versus 4 had originally been scheduled to feature Nate Marquardt in his welterweight debut against Rick Story. Everything got gummed up when Pennsylvania authorities declined to medically clear Marquardt due to his elevated testosterone levels from his testosterone replacement therapy. 

That complicated everyone's plans -- not least Spike TV which had thoughtfully booked an entire day of UFC counter-programming featuring Nate the Great. Nevertheless, nearly 800,000 viewers were more interested in seeing Marquardt's old bout with Rousimar Palhares rather than Versus' substitute main event -- Pat Barry vs. Cheick Kongo.

As things turned out, the Barry-Kongo fight featured more action than a whole Marquardt marathon as the two heavyweights engaged in a back-and-forth brawl with an unbelievable ending. 

What this all means for the UFC's ongoing efforts to land a new televsion deal I don't really know. They managed to arrest their ratings decline on Versus -- up from 681,000 for UFC on Versus 3. They didn't manage match the first two installments, both of which featured current light heavyweight Jon Jones and came in around the million viewer mark.


Ufc_on_versus_4_button_medium

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker