Strikeforce Overeem vs. Werdum Live Gate a Fraction of UFC Event in Same Venue

American Airlines Center in Dallas, TX

Strikeforce: Overeem vs. Werdum was held last night in Dallas' American Airlines Center. The event featured two fights in the Strikeforce Heavyweight Grand Prix and was aired on Showtime and HDNet.

MMA Junkie reports that the event drew a reported 7,639 attendees for a $543,060 live gate. For comparison, UFC 103 in the same venue in 2009 drew 17,428 attendees for a $2.4 million gate. That event was headlined by a 195-lb. catchweight bout between Rich Franklin and Vitor Belfort

Strikeforce: Houston, the promotion's only previous trip to the Lone Star State drew a reported 8,635 attendees but the gate was  never revealed. 

The dramatic disparity in revenue and gate numbers tells me that running Strikeforce events is a money loser for UFC and Strikeforce parent company Zuffa, LLC when they could very likely run the exact same card, slap "UFC" on the tickets and double their live gate revenue. There may be other business reasons to keep it going as a separate brand -- the Showtime contract for one -- but it's got to gall to lose out on that kind of revenue every time you hold an event.

SBN coverage of Strikeforce: Overeem vs. Werdum

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker