I'm sure we all know of Brock Lesnar's surgery for diverticulitis(bawss, spelled that right on the first try). The UFC expects him to come back early next year, but I am pretty pessimistic about the situation, and in my heart of hearts I think Lesnar is done. Even before he was pulled out I felt as though he was brought there to "put over" Junior dos Santos. Even when Brock comes back I think he'll be good for 1 or 2 more paydays, if his body holds up, before he's out of the UFC. I like Lesnar, but he just came into the game too late. This is a HUGE problem for the UFC because he is by far their biggest draw. He's one of only two guys(the other being Floyd Mayweather) who can get you 1 million pay per view buys regardless of who he is fighting.
The UFC has been trying to push Jones, but he is not going to have the impact they hope for
Now this is nothing against Jones. I'm a big Jon Jones fan and the UFC is smart to push him. We all know the reasons why. He's young, good looking, well spoken, and finishes fights. He seems like an all around nice guy. Now I know people are gonna go, "he's faking blah blah," but he stays in character well enough and most UFC fans aren't hyper analyzing everything he says to try and pick out something negative. So Jones is pretty much a nice guy who beats people up.
That is part of the problem. The reason why Brock was so big of a draw(in MMA and pro wrestling) was not because he seemed like a nice guy. It's because he looks scary as hell. Remember when he had the Viking beard and looked like he planned on killing people later that night?
Brock is a big and intimidating guy, so people always wanna see those people fight. Another example of this is Kimbo Slice. Kimbo made a name fighting people in backyards, but he is the only one who got big off of it. You know why? Because he's a scary as ****. He looks like the bum king or something. I remember when he went on ESPN's First Take and Jay Crawford said he was the most intimidating person he's interviewed.
I wonder if anyone asked him about the weird body hair
Another example is Hector Lombard. I just started watching Bellator this year. I remember hearing the name Hector Lombard before, but when I saw this picture, and looked at his record, I made it a point to watch his fight:
I wasn't the only one because Bellator had record ratings for that event. He also has the "Mike Tyson" aura where at any second the fight can end. I remember watching his fight and being bored. Then the KO came and the first thing I thought was, "THIS GUY IS AWESOME!" It's just something about seeing a muscular and intimidating guy beat people up. It probably has something to do with us wanting to see people who we'd be afraid of in a fight to see "what they can do."
So what does Overeem have? He is a huge, buff guy, that finishes people and is intimidating. If he beats Werdum later today(especially by stoppage) he has the serious potential to be the next big thing. His appearance, and fighting style, is far more marketable than JDS or Cain. Dos Santos is awesome, but he's a balding 26 year old and Cain just looks like some random Mexican guy you walk past.
Now of course Overeem has to hold up his end of the deal by winning in similar fashion, but if he does he has an extremely high potential to be Zuffa's next big draw. The only downside is Overeem is past 30 so they only have a couple years to exploit his prime. However with a solid win against Werdum(and continuing his win streak into the UFC) then we could be on the precipice of the next big MMA star.