TV Ratings Decline for Episode Two of the Ultimate Fighter 13
by Mike Fagan on Apr 8, 2011 9:07 AM EDT
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Ratings for the thirteenth season of the Ultimate Fighter continue to disappoint in week number two. The show earned a 1.0 household rating while pulling in an average audience of 1.2 million viewers. The numbers break down to a 1.13 in males 18-49 and 1.4 in males 18-34.
Last week's debut episode drew a 1.0 household rating and 1.5 million viewers.
In Wednesday's live thread for episode two, I talked about a few factors that might be contributing to the decline in ratings from previous seasons. I'm inclined to believe that the new time slot is hurting the show more than anything else.
The show may have become formulaic, but that formula still drew a 1.2 debut rating for season 8 featuring Frank Mir and Antonio Rodrigo Nogueira, neither of which is near the star that Brock Lesnar is today. And I have a hard time believing that people have lost interest in the former heavyweight champ, considering the traffic boosts his name gives this very site.
That leaves us with the time change as the biggest variable between this season and seasons prior. Presuming that the Ultimate Fighter won't serve as a lead-in for Coal for its fall season, it will be interesting to see if Spike TV reverts the show back to its 10 p.m. ET time slot, and if that brings the ratings back up to its former numbers.
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Hopefully this serves as a wake-up call.
And they retool the show.
I know my dream of something that has a feel more along the lines of “Top Chef” is unrealistic, but bar minimum they could at least try and bring in talent worth following.
I feel like it would be better like Hells Kitchen. Like with Gordon Ramsey actually there, coaching.
“Let’s see an armbar.. No! No no no NO NO NO YOU FUCKING DONKEY THAT’S WRONG!”
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This is not a turrible idea at all…
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by The American Ronin on Apr 7, 2011 11:30 PM EDT up reply actions
If people wanted to see the show they’d have adjusted between week one and week two to the new time slot. I just don’t see that being a huge factor.
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by Brent Brookhouse on Apr 7, 2011 9:40 PM EDT reply actions
It’s not as simple as people adjusting to a new time-slot. What determines ratings is what other shows are on television at that time, when certain demographics like to watch television, etc. If the sky is falling routine were true, and TUF had jumped the shark, why the sudden decline in ratings now? As Fagan said, the show has been stale for a while, and Lesnar is undoubtedly a bigger draw than previous coaches. Time slot is massive in the television world, and amateur television industry critics need to educate themselves a bit more before making sweeping assumptions.
Yeah, but what is it going up against that is honestly hurting its ratings. I keep hearing Survivor and American Idol…but I don’t believe there is that much overlap.
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by Brent Brookhouse on Apr 7, 2011 10:35 PM EDT up reply actions
I would disagree
TUF is looking for the male 18-34 demo and I imagine there’s not many in that demographic that watches american idol religiously. However, I wonder what percentage of the 18-34 males have significant others that won’t give up the remote til they see who gets voted off.
Conducting an experiment on knocking people out in particular ways would be unethical.
I don't know how dvr's play into the ratings
Conducting an experiment on knocking people out in particular ways would be unethical.
What?
This is a nonsensical way of evaluating ratings.
A.I and Survivor do cut into ratings somewhat, but that’s not what’s fundamentally holding the show back. The show has competed with them and other shows that also pull from core demos and still managed to hang on. A.I. and Survivor are have a small to marginal effect on the ratings. Nothing profound.
Consider: no one is saying that despite TUF going head-to-head with other programs, the show is a must-see. There’s not much buzz or development or word of mouth. Audiences are talking among themselves and recommending the program in any sort of meaningful capacity. Hardcore fans won’t miss a show, but these ratings evidence their numbers are very small.
The new time slot, perhaps (we don’t yet know) issues with Lesnar’s appeal, a lack of heat between the coaches, a shop worn format, lack of buzz around contestants and other issues are far more to blame. A.I. and Survivor could go off the air. You’d see, at most, a very tiny bump in ratings.
It’s easy and lazy to pin blame there. It’s also not accurate.
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by Luke Thomas on Apr 7, 2011 11:19 PM EDT up reply actions 1 recs
Fair play Emeritus :)
I really don’t have any sort of expertise on this at all, so that was pure speculation. That said, I would actually think the significance would be higher, but I’m sure you know more about this than me.
Conducting an experiment on knocking people out in particular ways would be unethical.
Do you think the last season could have played into the poor ratings for this one?
The talent wasn’t great, there were no great pranks or outbursts last go around, and we had to see Nam Phan touching cleaning his genitals. The heat wasn’t great between the coaches since GSP never got bothered by anything and it was generally uneventful in the house with unremarkable fighters competing.
I don’t think this is THE reason for the decline in ratings, but I do feel it’s an important part of the whole.
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I don't know man
Clearly it’s impossible to tell how being up against 9pm shows really effects the show, but I hear A LOT of noise from guys who aren’t able to watch at that time for one reason or another.
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"Don’t quote old fucks to me" – Brent Brookhouse
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that reason being...
wimmen.
gf wants to watch Idol, so TUF’s gotta wait. She made dinner so it’s the least I can do.
I was one of the authors of the Port Huron Statement.
Seriously
I hear this a ton from people. GF’s seem to run the 9pm shit.
Why I never joined a frat: http://www.youtube.com/watch?v=K-KNVrZaN8M
"Don’t quote old fucks to me" – Brent Brookhouse
"A samurai would bite your cock off if you tried that shit on the battlefield." - Kid Nate
Speaking from a personal standpoint:
The new time slot, perhaps (we don’t yet know) issues with Lesnar’s appeal, a lack of heat between the coaches, a shop worn format, lack of buzz around contestants and other issues are far more to blame.
No (now I can watch TUF and Justified in the same night), no, yes (drama is entertaining), yes, definitely.
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I think lack of heat between the coaches and honestly not much being made of Lesnar being there has a lot to do with nothing big happening with the show.
Idol (yes, I do watch it) moved it’s core performance night to wednesday this year, where it used to be on tuesday and results on wed. So I do think it’s possible that could cut in more than it would have in past years (for whatever small crossover there might be).
Hopefully this will be a wake up call for the producers.
The fighters that they give us are really a slap in the face. There’s no reasonable explanation that both Tyron Woodley and Andre Galvao have both been denied a place in the house after their tryouts.
Maybe if they actually started giving us good fighters for a change, instead of the soap opera guys that jizz in the fruit salad and throw clothes in the pool, more people would tune in.
Now, I return to my dancing.
by Tech Fall 171 on Apr 7, 2011 9:51 PM EDT reply actions 6 recs
C'MON DUDE!!!
He jizzed in the sushi….
Conducting an experiment on knocking people out in particular ways would be unethical.
Even worse.........
Seriously, who eats sushi?
by Tech Fall 171 on Apr 7, 2011 9:53 PM EDT up reply actions
wtf is wrong with you
sushi is delicious. when it doesn’t contain semen.
Conducting an experiment on knocking people out in particular ways would be unethical.
What's this sushi stuff?
Raw fish? Hell, that’s bait. That what we use to catch other fish!
"Complacency is your demise." - Kerry King
I live in the Midwest. Sushi isn’t very popular over here so that may be the reason our opinions contrast.
by Tech Fall 171 on Apr 7, 2011 9:55 PM EDT up reply actions
no excuse
I’m from Ohio
Conducting an experiment on knocking people out in particular ways would be unethical.
I thought Nam Phan
jizzed in the shower???
"I gotta couple of lawsuits against me, yeah, two of em almost drowned when I hit em with the money shot."- Don Frye
by GirlsBeatMeUp on Apr 7, 2011 10:11 PM EDT up reply actions
Lol
well there’s that too
Conducting an experiment on knocking people out in particular ways would be unethical.
Andre Galvao is not good at MMA, so yeah, you can justify him not being on the show
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by Forrest Lynn on Apr 7, 2011 11:05 PM EDT up reply actions
Seeing last Wednesday’s fights though, Chris Cope and Javier Torres looked like total amateurs. Also consider who Galvao has fought because very early in his MMA career, he was already fighting some pretty solid competition. While one might think John Alessio isn’t that great, for Galvao’s third MMA fight and to beat Alessio by armbar is actually pretty good for someone’s third MMA fight. From that fight on, he was fighting some solid competition, and he’s only had 7 professional MMA fights. Considering Cope’s and Torres’s abilities, I feel that Galvao has more MMA skill than those two.
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Galvao got the crap beat out of him by Macaco and had to fight like hell to come back and win that.
His English is poor and his upward mobility in the UFC is nothing. He’d mostly likely beat the dudes on TUF but almost instantaneously wash out of the company.
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But compare him to someone like Cope or Torres who did get in the show, and they would wash out of the UFC as well. Even someone like Macaco is better than the competition that these TUF contestants have fought. It’s obvious from the level of competition that Galvao has fought that he is better than those two, and the guy that Shamar Bailey fought. Bailey was the number one pick for his team, and I don’t think it’s that far-fetched to say that Galvao could potentially beat Bailey.
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I wouldn't bet money on Galvao beating anyone halfway good
MMA is just not his thing and it never will be.
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This hardly has to do with whether you or I think he’s good or not, but whether he is qualified to fight on TUF. Seeing guys like Cope, Torres, the guy that Bailey beat, it’s obvious that he is good enough to fight on the show. You obviously don’t see much in him, but his resume tells another story. Having two losses in his career to Jason High and Tyron Woodley isn’t that bad considering that these two are very solid fighters. His resume is as good if not much better than anyone else’s on TUF this season. The whole argument for Galvao on TUF is evidence for the lack of quality fighters on TUF as of late.
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I blame this all on Coal. Its a typical network move to move to have a new show be introduced by having it follow a successful show. But normally that does not involve moving the show out of its normal time slot. Plus the 10pm eastern slot is the time similar shows to Coal run on other networks. So TUF suffers because of a new show moving in. But the show is getting a bit stale too. I normally just record it and watch it in fast forward.
[Quote] I blame this all on coal [/quote]
Al Gore watches TUF?
by Landoman722 on Apr 7, 2011 11:23 PM EDT via mobile up reply actions
Last night's fight was terrible
But because it’s FREE fights I shouldn’t bitch about the fact that 90% of the new guys they’ve brought in since season 6 aren’t UFC caliber and that the format is tiring and monotonous even if you insert War Machine vs. Phil Baroni as coaches.
"If I had a dollar for every brain you don't have, I'd have one dollar." - Squidward Tentacles
Last night’s fight was terrible
Good grief….
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"Don’t quote old fucks to me" – Brent Brookhouse
"A samurai would bite your cock off if you tried that shit on the battlefield." - Kid Nate
You honestly enjoyed that?
"If I had a dollar for every brain you don't have, I'd have one dollar." - Squidward Tentacles
I enjoyed seeing the cocky favorite guy gassing and the underdog celebrating when round 3 was announced. Either than that…it wasn’t the shittiest fight on TUF by any stretch, but not a great display of MMA.
Boys becoming men...Men becoming wolves
I’m not sure if it’s the absolute worst fight I’ve ever seen on TUF, but it sure is in the running. That was just an awful awful fight. Brock had it right, they orchestrated a waltz for the first two rounds which made the 3rd round look like absolute fireworks when in reality, it really sucked too. Horrible horrible fight.
Yes
I thought it was pretty average. Not great by any means, but far from terrible.
Why I never joined a frat: http://www.youtube.com/watch?v=K-KNVrZaN8M
"Don’t quote old fucks to me" – Brent Brookhouse
"A samurai would bite your cock off if you tried that shit on the battlefield." - Kid Nate
Maybe it was a test...
to see how the show would hold up when it was holding the same time slot as American Idol and Survivor ?
1. The talent of fighters blow
2. These coaches are dull as fuck
3.same old bullshit
They need to make the show showing them going all over the world picking top talents in the weight class(fuck judging personality) and bring these guys in to bang it out for a solid contract and paycheck. Lets get some ruthless bad motherfuckers i the game..i know they are out there.
by Killuminati on Apr 7, 2011 10:03 PM EDT reply actions 1 recs
I got tired of the 60 minute informercial/mandrama years ago
The last tuf episode I watched prior to last night was a rerun of the season 8 finale on ESPN Classic.
http://unintelligentdefense.blogspot.com
schaub
LOL Schaub is better than Bader?….I dont know what else to say other then LOL
its just bland
Its been very bland so far..I’m sure the fighters are doing their best but last nights fight was very boring, not like the usual collection of fighters I’m used to seeing. I think the 9 clock slot hurts too, and nothing to do with UFC but who in the world thought up the “coal” thing? I mean I’m sure someone must be interested in it but is it really a prime time show?
If only Brock Lesnar would act like the loud pompous asshole that you all shit on him relentlessly for in the past things would be doing better. DAMN YOU, BROCKLESNAR!!!!!!!`
"Every time I talk on the phone with someone who doesn’t know me, they call me "ma’am"." - Scott C. Broussard
are you upset at Brock Lesnar,
or at Brockle Snar?
by Victor Rodriguez on Apr 7, 2011 10:39 PM EDT up reply actions
I refuse to even write his name that way anymore.
He is not the man I thought I once knew…
Fitch is awesome, I don't care what you think...
Bones Jones, future greatest MMAist ever.
Another problem is after the diaz season it seems like spike stopped showing the house stuff and began focusing on the training before the fights…This is reality TV, I don’t give a shit about seeing the same training routine each week with a different fighter…Im tuning in to watch some funny shit, then possibly a good fight…Not some amateur fighters training n grappling, if I wanna see that I will watch UFC countdown shows and watch the elite level fighters train…It’s REALITY tv, not an MMA training show!
This is the exact opposite sentiment
of anyone I’ve ever heard on an mma website
Conducting an experiment on knocking people out in particular ways would be unethical.
by Chris Hall on Apr 7, 2011 10:15 PM EDT up reply actions 1 recs
Well who doesn't like a bunch of muscle bound men turning each others beds into slip and slides, dropping loads on various food items and throwing furniture into a pool?
If you aren’t a fan of that, then there is no hope for you sir.
"Every time I talk on the phone with someone who doesn’t know me, they call me "ma’am"." - Scott C. Broussard
by Earl Montclair on Apr 7, 2011 10:19 PM EDT up reply actions 1 recs
Personally
I prefer it when they pee on each other
Conducting an experiment on knocking people out in particular ways would be unethical.
TUF 13: May Flowers Brings Golden Showers
"If I had a dollar for every brain you don't have, I'd have one dollar." - Squidward Tentacles
I know I'm pumped about it
Conducting an experiment on knocking people out in particular ways would be unethical.
^^this
although i wish they’d show even MORE training than they already do.
by Victor Rodriguez on Apr 7, 2011 10:40 PM EDT up reply actions
Totally agree
I always enjoy seeing different workouts/exercises/whatever that I’d never thought of
Conducting an experiment on knocking people out in particular ways would be unethical.
No more training footage
How many times do you want to watch people train? It’s the 13th season and week in and week out all they show is training leading up to a crappy fight…There’s plenty of room to show both training and house footage…You guys seriously underestimate the house footage, that is the shit that makes you want a guy to win or lose…I remember back when Gabe ruediger was pulling all this crap in the house I was way more interested to see him get his face smashed in, or when Nate and Manny Gamburyan went crazy on the first episode I became instantly interested in both of their stories on the show…When all they show is footage of 2 guys train and talk about their struggle to get where they are leading up to the fight, they leave no room for personality or character….Fans like goodguys and bad guys, we either wanna see them get smashed or see them win, I don’t give a fuck about how they train and I don’t give a fuck about their struggles, I just want to see guys be guys in the house and go out and put on a good fight at the end…
by iceman_33 on Apr 8, 2011 1:14 AM EDT up reply actions 1 recs
I don’t think this has much to do with Lesnar as a PPV draw, but I think the UFC drastically overestimated the impact that the coaches have on ratings, especially when we’re getting “happy, joking Brock” with the chicken shit/chicken salad thing non stop. People aren’t drawn to Brock Lesnar because they want to see him trying to teach some bum how to pass guard. They just want to see what happens when he steps into the cage.
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by Brent Brookhouse on Apr 7, 2011 10:18 PM EDT reply actions
This. This. A thousand times this.
I think UFC 131 will do fine. But to me putting Brock on Spike was desperation for a show in decline.
"If I had a dollar for every brain you don't have, I'd have one dollar." - Squidward Tentacles
Yeah
in retrospect if they wanted to make the coaches count for ratings they should have gone with Mir and hyped the feud. Obviously, no one wants to see the match play out, but it prolly would have made better television.
Conducting an experiment on knocking people out in particular ways would be unethical.
no Brent,
remember that the ratings can improve any given Wednesday.
by Victor Rodriguez on Apr 7, 2011 10:41 PM EDT up reply actions
What about on
Friday, Friday?
Why I never joined a frat: http://www.youtube.com/watch?v=K-KNVrZaN8M
"Don’t quote old fucks to me" – Brent Brookhouse
"A samurai would bite your cock off if you tried that shit on the battlefield." - Kid Nate
Ugh.. Constant discussing of the rankings reminds me of the Nitro vs. RAW wars. Sometimes I just wish the talk about ratings would stop
Rankings are annoying, I’ll go with you on that. We are talking about ratings here though.
"Every time I talk on the phone with someone who doesn’t know me, they call me "ma’am"." - Scott C. Broussard
by Earl Montclair on Apr 7, 2011 10:36 PM EDT up reply actions
it won't because it's important
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by Brent Brookhouse on Apr 7, 2011 10:36 PM EDT up reply actions
People don't want to watch a show that isn't entertaining with a tired format
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WHATISTHISACCOUNTNAME!!!!
Why I never joined a frat: http://www.youtube.com/watch?v=K-KNVrZaN8M
"Don’t quote old fucks to me" – Brent Brookhouse
"A samurai would bite your cock off if you tried that shit on the battlefield." - Kid Nate
Well, from my own particular situation, which, you know is extremely important when discussing hundreds of thousands of viewers, I don’t get home til about 9:50, so I am no longer watching the show. I do, however, nearly immediately log onto the MMA websites to see what happened, and if I should go watch the bootleg that will inevitably go up on core.
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by Cory Braiterman on Apr 7, 2011 11:31 PM EDT reply actions
How are these things still going?
Haven’t been able to watch a whole episode since Junie. The next TUF should just be nothing but fights. Not another Real World knockoff.
by RaisedOnTheDairy on Apr 8, 2011 12:48 AM EDT reply actions
That theoretical show would do some of the worst ratings ever
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If it’s fights at the “TUF talent level” it’d bomb
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by Brent Brookhouse on Apr 8, 2011 8:07 AM EDT up reply actions
Brock sucks as a coach so far. He’s demoralizing. Brocks personality is kinda dull. JDS I don’t mind as much he seems enthusiastic about coaching. The show doesn’t have much drama. I spent both episodes half watching it while playing infinity blade on my phone. The fighters don’t seem very good. After watching last nights show I rewatched the Larkin fight from last weeks strikeforce to balance things out. The personalities of some of the fighters suck. Someone quit the show already. Everyone is bashing coal but I actually watched the show after TUF sadly it was more entertaining. I even watched tough enough for the first time just to see how they do a similar show. Tough Enough was more entertaining. I want to see next weeks beef with Lew Polley and JDS if it wasn’t for that teaser I’d be done with that show.
by Papercut Elbow on Apr 8, 2011 1:17 AM EDT via mobile reply actions
I think I’ve watched TuF about 10 times in the last 3 years, even as a MMA fan i could not give a shit about a show that displays a bunch of fighters who..
A) Are not cut out for the UFC at all
B) Are pretty much terrible at everything
They need to revamp the show to have fighters the UFC is getting rid of, and have them fight on the show to get back into the UFC.
This tired approach of finding the bottom of the barrel talent and then displaying them on television cheapens the UFC product and MMA in general.
There’s no reason to let the cut fighters go to another organization, make them fight on TuF to get back into the UFC. Better quality fighters, better quality product.
It's just a world, it's just a life.
First two episodes have been boring as FUCK
I feel like an idiot for actually looking forward to this season. It’s not strange people aren’t interested in this nonsense.. coaches are just bland and boring, the formula is very stale and uneventful, and the talent level seems like it just keeps getting worse and worse. Like these guys last night, what’s the point of having some low level guys with 2 professional fights on the show? Do you really want to have another Amir Sadollah on your hands, that will take forever to develop and match carefully? They ought to have a minimum of 10 fights before they get in there, unless they’re some kind of super talent (which they aren’t). And now it looks like Cole Escovedo won’t get on next season? Bullshit. They really need to revamp this whole show, or the ratings will continue to decline. It just sucks now.
by Horselover Fat on Apr 8, 2011 4:25 AM EDT reply actions 1 recs
IMO the problem isn't all Lesnar
It’s Dos Santos.
1) He has no bad blood with Lesnar
2) He isn’t confrontational
3) Not THAT many people know who he is outside the hardcore followers
Replace Dos Santos with someone else who is more well known and I think the ratings go WAY up. I haven’t even felt compelled to watch and I’ve watched several seasons.
Don't blame it on dos Santos.
Even if someone “more well known” was coaching, the ratings still wouldn’t fare too well. Also, countering your argument, is that Brock Lesnar is the biggest draw in MMA to date. He alone should draw more viewers than they are currently.
To put the blame on Junior is just pure ignorance.
The producers are to blame for the monotanous shows they give us week after week, year after year.
by Tech Fall 171 on Apr 8, 2011 9:48 AM EDT up reply actions
I blame Dana!
He said in interviews that the fights early are boring, and he’s very right so far… Now, that’s not exactly the best way to sell a show, is it?
It completely slipped my mind
I went to work yesterday, logged in to BloodyElbow and saw an article about why some dude left on the show. I then went “fuck” because it was Wednesday the day before. I completely forgot. Also does the show come on at 11 now or sumthing? I saw the first episode, but I can’t remember if it came on at 10 or later. I have to be in the bed by like 10-11 because I have to be up at 6-6:30 every morning so yeah.
Anderson Silva, Edson Barboza, Jose Aldo, Charles Oliveira, Thiago Alves = Muay Thai wrecking machines!
Maybe because IT WASNT ON TV
At least according to my Direct TV dvr it wasnt. Said it was an old episode of Tito’s season. A lot of other people had that problem based on various forums. So theres a drop right there.
Worst season so far
This should be no shock to anyone, and looking for excuses like time slot wont fix this.
No fights to get in the house, 2 coaches with zero chemistry, and fighters who aren’t really showcasing any talent leads me to believe this season was hastily thrown together last minute with a casting call at a local mall. Previous seasons that people didn’t like, I still found enjoyment in, but judging from these first 2 episodes, I’m not entirely sure ill continue to watch the rest of this season hardcore as I have in the past. I’m actually happy its on earlier but very very disappointed in the quality and content so far. Both episodes have been ridiculously boring, not a good start.
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