(puts on Bellator PR vest, much like Ed Harris in Apollo 13)
Alright, this is bad, but it can be fixed.
The whole layout of Bellator's business model has been fast and loose. After 40 events, they finally hit a snag. FW champion Joe Warren won an ill-deserved decision over Marcos Galvao. The first-ever "Superfight" that was debatable at the least and robbery and fixed at the worst.
So here's what we do.
Bjorn Rebney, it's time to make yourself known. Bellator only has four events left this season. This saturday, at Bellator 42, you kick off the broadcast in the ring. You're a successful, charismatic guy, you can do this. You say simply that the Warren-Galvao fight last week was controversial, and a rematch is in order.
Good, you established credibility. You're aknowledging that you're not in "on the fix" and you didn't like the results either. Then you drop the boom.
For the first time in Bellator history, you're going to have a non-tournament title fight. Joe Warren vs. Marcos Galvao for the Bellator Featherweight Championship AND have the Featherweight tournament finals on the same night, at Bellator 45, the season finale.
Then, once the title fight is finished, you borrow a page from pro wrestling. The contract signing. Right then and there, set up a table (without a powerbomb through it at the end), and have the winner of Warren-Galvao and Straus/Pitbull in the middle of the ring, sign the contract, have a staredown.
That's the last thing you see of Season Four. The future Featherweight Champions staring each other down with Bellator 46, next season, being the Featherweight Championship.
Now goddamn, you want a cliffhanger? Boom! Bjorn wants to be different than the UFC, he wants his weekly, tournament format in seasons. Well if he wants Bellator in a season-format, that's one hell of a cliffhanger. If you're a casual fan watching Bellator 45, where two fighters win to face each other for the title next season after a contract signing and an intense staredown...you're gonna want to tune in.
Bjorn, you're on the same network that broadcasted The Hills and Jersey Shore, you might as well play ball and cater to a reality-loving crowd.
So now when Season Five begins, you have a built-in draw for the Premiere, and you build from there. It's sitcom meets MMA, which is what Bjorn wanted, but he fell ass-backwards into a storyline.