David Stern commented "While I’m fully aware that basketball is an emotional game, such a distasteful term should never be tolerated,"
"Kobe and everyone associated with the N.B.A. know that insensitive or derogatory comments are not acceptable and have no place in our game or society."
UFC commentator Joe Rogan infamously and unapologetically used the same epithet publicly to describe Tomas Rios and received no punishment or a public reprimand from his employer. Michael Bisping also dropped the slur during a heated staredown with Jorge Rivera at an office UFC weigh in. He was not punished, and the footage was used in UFC promotional videos immediately afterwards.