How many times have we heard Dana White say that and we expected huge things in the past like MMA being legislated in NYC and having a NYE event in Madison Square Gardens, or something involving a contract being agreed upon with M-1 Global/Fedor.... or basically, something of relevance worth hyping up? Not something like "Charles Liddell is being given a fancy title and a paycheque but he will never fight again"

I am just in shock that this, the literal biggest announcement he has ever made came in a way which made half of us think we didn't just set the clocks forward an hour but about 3 weeks and it must be April 1st.

I just am in shock. What does this say about MMA reporting? A deal this substantial went completely silent  in the media until a day or two after the papers were inked. I was a little shocked with the lack of media coverage/rumour mill when Rashad pulled out of his fight with Shogun and Jon Jones was given the title shot.... but this, this is insane!

Well Dana, I know you won't read this, but hopefully someone who knows you will. My hat is off to you, your brand of trolling is absolutely unrivaled.