The biggest name in MMA has signed a deal with one of the biggest names in combat sports gear and apparel as Everlast announced a partnership with former UFC Heavyweight Champion Brock Lesnar Wednesday.
The "exclusive, multi-year equipment contract" calls for Lesnar to train exclusively with Everlast equipment and be a public face for consumer and retail marketing initiatives. The company will also outfit Lesnar's DeathClutch Gym in Minnesota and have already installed a 30-foot training cage in the facility.
"Brock Lesnar's combination of size, athleticism and elite wrestling ability is truly unmatched," said Matt Cowan, VP of Marketing and Products for Everlast said in a press release. "His strength, determination and individuality makes him resonate with our brand ethos and we are excited to welcome Brock to our storied family of champions."
Lesnar joins UFC Light Heavyweight Champion Jon Jones and UFC Hall-of-Famer Randy Couture as MMA stars that Everlast sponsors.
Lesnar (5-2) is just over a week away from returning to action against Alistair Overeem at UFC 141 on Friday, December 30th. It will be the 34-year-old's first competition since losing his title to Cain Velasquez in October 2010.