Dana White Named Broadcasting & Cable Magazine 2011's Top Sports TV Executive
UFC President Dana White has been named 2011 Sports TV Executive Of The Year by Broadcasting & Cable Magazine and is on the cover of their December issue.
White has had quite a year, helping orchestrate the UFC's seven-year deal with Fox which will see the MMA organization run four events on "big" Fox with secondary programming featuring live events and compilation programs spilling over to FX, Fuel TV and other Fox family outlets.
Fuel will become the unofficial home of the UFC with over 2000 hours per year of original and archived programming, driving demand among MMA fans who don't yet have it.
He also helped facilitate a deal with Showtime to extend the Strikeforce brand for another two years in a deal announced Thursday, keeping another source of revenue alive while keeping competition off the pay-cable channel. In addition, Spike TV has one more year on their contract, giving the UFC more exposure on a major ad-supported cable network.
In the cover story (available online for subscribers), White addresses pay-per-view numbers being down and what that means for the future.
We are down, but not quite that much. We're in this funk right now. We are in this weird transition from Spike to Fox. If we were still deep in our Spike deal, I would be programming a lot of things on that network right now that I am not. So we are in this weird position between injuries and the transition period from Spike to Fox. We're not concerned. We had a lot of great main events lined up, and the list of injuries is crazy. We lost 10 main events [in 2011] to injury.
The 42-year-old White has never won the award before.
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that's nice and all
But I could’ve sworn that the NFL signed about $28,000,000,000 worth of TV contracts this week, and that’s before factoring in the multiple billions that they did with ESPN a month or two ago.
sure
but the ESPN deal was done 2 months back for far more per year. And this was in the pipeline for about 6 months.
I’m glad he got the exposure, just questioning the credibility of the decision. His face might sell more magazines than some stuffed suits in Connecticut and all, I guess.
i may be way off on this but wasnt there an issue with the start of the NFL season? locks outs or delay?
can you tell im not a football guy
They're coming to get you Barbara
That was something different. Players and owners couldn’t agree on how to split the billions of dollar the NFL makes every year.
ohhh what a tough problem to have.....
lol thanks for the clarification
They're coming to get you Barbara
Give props where they are due
Dana’s had a stellar deal-making year.
by GreyedOut on Dec 16, 2011 2:13 PM EST via mobile reply actions
that pretty cool....
I’m sure ratio wise the UFC has grown much more than the NFL over the last year, irregardless of how many 0’s are at the end of that tv contract they signed Rich.
People gonna keep hatin’… but w/o Dana White we’d still be in the dark ages.
In Dana I trust!
I pretty much agree with you here. But..
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Is not a word
by BKdroid on Dec 16, 2011 2:22 PM EST up reply actions 4 recs
Mr. Merriam And Mr. Webster Disagree With You
Irregardless originated in dialectal American speech in the early 20th century. Its fairly widespread use in speech called it to the attention of usage commentators as early as 1927. The most frequently repeated remark about it is that "there is no such word." There is such a word, however. It is still used primarily in speech, although it can be found from time to time in edited prose. Its reputation has not risen over the years, and it is still a long way from general acceptance. Use regardless instead.
http://www.merriam-webster.com/dictionary/irregardless
From one Grammar Nazi to another…

Zeik Heil!!!

I've got something to say; it better to burn out than to fade away!!!
Is it really funny Mayhem, please tell me its funny.
X Box Gamertag: OneRabidDingo
From Paul Brians' Common Errors in English Usage:
Regardless of what you have heard, "irregardless" is a redundancy. The suffix "-less" on the end of the word already makes the word negative. It doesn’t need the negative prefix "ir-" added to make it even more negative.
Bolts from the Blue // "At least when Wade is spewing vitriol he does so with an intellectual flair." - insanebolt21
Bloody Elbow // "I think we're poking fun at Leland's 'boner.'" - Michael Fagan
by Richard Wade on Dec 16, 2011 3:00 PM EST up reply actions
Learn something new every day
It’s a widespread bastard of a word originating from weak English less than 100 years ago.
All sensitivity issues aside
And as a chronically, life-long shitty speller of the hack-job that is English, I love that flag :)
/saved
When you saw only one set of footprints, it was Herb Dean who carried you -- Mike Fagan
by hardlyworking on Dec 16, 2011 3:03 PM EST up reply actions
"I'm just a collector of WW2 memorabillia... OK?!"
"Now you see that evil will always triumph, because good is dumb."
by menckenstein on Dec 16, 2011 3:17 PM EST up reply actions
sure schicklgruber
I've got something to say; it better to burn out than to fade away!!!
Is it really funny Mayhem, please tell me its funny.
X Box Gamertag: OneRabidDingo
It's more than just dollars
You need to seperate yourself from that idea.
"Everyone has a plan until they’ve been hit."
~ Joe Lewis
http://worldisart365.blogspot.com/
in business
Nothing is more than dollars. Otherwise Jon Fitch would have had a second title shot… heh
I am so glad he is getting the recognition he deserves
People jump on every time he misspeaks or gets heated on camera but he has done what no one could have possibly done with the UFC and MMA in general
I really wonder how much Dana does in the deal-making process
I always hear him talking about making this deal and that deal…but personally I don’t see him educated enough to really be the guy pulling the strings behind the scenes. I think Frank and Lorenzo probably do most of the talking along with other lesser known Zuffa lawyers/finance guys. To me, it’s hard to imagine Dana being much more than just the face, and definitely not the brains
Am I way off here or does anyone else have the same thought?
are you familiar enough with Dana
That you feel you can judge his intelligence?
Because he seems pretty f—king smart to me.
the artist formerly known as amadeus
'I don't make my living by making my living. My time is so important that I can't compromise my taste- or my idea of what's right- simply to match someone else's view of what's a good, calculated move"- Robert Plant
contributing writer at www.HeadkickLegend.com and www.PatsPulpit.com
by Austin Martin on Dec 16, 2011 2:41 PM EST via mobile up reply actions
I don't know him personally
I am judging from what I have seen in hundreds of interviews and video blogs. Dana strikes me as a socially gifted person who has an incredible feel for how to connect to fans and the media. He is the best figure head the UFC could have but as someone who is doing an MBA right now, it is hard to see Dana as the architect behind complex deals without even a Bachelors Degree.
Lorenzo on the other hand is a NYU Stern MBA grad who would be someone that has the business sense, education, and savvy to make those deals.
If he really does seem “pretty f—king smart” to you, please explain further. I really don’t see that at all.
i pretty much agree with that
dana is a really good figurehead for the sport, but i’ve always felt like lorenzo fertitta is the guy who runs the UFC
"I have smoked weed with alot of UFC champions" - Joe Rogan
"Você ta fudido. Se vai levar muita porrada, ta ligado?" - Anderson Silva
thats what im saying..does dana juice? how does he stay so big traveling so much?
and i dont mean mad junk food big
They're coming to get you Barbara
I remember in old video blogs he and Lorenzo would get off a trans-continental flight, take a short nap, then go to the gym to work out.
Dana and Lorenzo both juice man
They’re so much bigger than they were when the bought the UFC.
Read: Toblerone Jones
Why not some good ol TRT
It’s working for hendo, after 40 it’s not the worst thing in the world.
"The fact that society may find speech offensive is not a sufficient reason for suppressing it. Indeed, if it is the speaker's opinion that gives offense, that consequence is a reason for according it constitutional protection."
every presser and weigh in i watch i always think dana has to..his arms are huge for someone who doesnt workout and diet regularly
They're coming to get you Barbara
HGH for sure
I would definitely wager that both use HGH
I give Dana White a bunch of shit
And he’s not perfect, but he’s probably the best executive in sports.
Read: Toblerone Jones
I would argue that Larry Scott with the Pac 12 probably deserved this more
Record breaking college sports tv deal (3 billion) along with starting the Pac 12 Networks which will consist of 7 channels and already has a national distribution deal with cable outlets.
Its hard to imagine a UFC without DW....
I know years down the road when I’m watching the UFC and somebody else is holding the post-fight press conference I will be sad and nostalgic for the good ol’ days of fight week blogs with the bald father.
by I_Mad on Dec 16, 2011 4:05 PM EST via mobile reply actions

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