Navigation: Jump to content areas:


Pro Quality. Fan Perspective.
Login-facebook
Around SBN: Indy 500: Coverage of the 'Greatest Spectacle In Racing'

Dana White Named Broadcasting & Cable Magazine 2011's Top Sports TV Executive

Dana White was named 2011 Sports TV Executive Of The Year By Broadcasting & Cable Magazine. (Thanks: MixedMartialArts.com/Ben Grossman for scan)

UFC President Dana White has been named 2011 Sports TV Executive Of The Year by Broadcasting & Cable Magazine and is on the cover of their December issue.

White has had quite a year, helping orchestrate the UFC's seven-year deal with Fox which will see the MMA organization run four events on "big" Fox with secondary programming featuring live events and compilation programs spilling over to FX, Fuel TV and other Fox family outlets.

Fuel will become the unofficial home of the UFC with over 2000 hours per year of original and archived programming, driving demand among MMA fans who don't yet have it.

He also helped facilitate a deal with Showtime to extend the Strikeforce brand for another two years in a deal announced Thursday, keeping another source of revenue alive while keeping competition off the pay-cable channel. In addition, Spike TV has one more year on their contract, giving the UFC more exposure on a major ad-supported cable network.

In the cover story (available online for subscribers), White addresses pay-per-view numbers being down and what that means for the future.

We are down, but not quite that much. We're in this funk right now. We are in this weird transition from Spike to Fox. If we were still deep in our Spike deal, I would be programming a lot of things on that network right now that I am not. So we are in this weird position between injuries and the transition period from Spike to Fox. We're not concerned. We had a lot of great main events lined up, and the list of injuries is crazy. We lost 10 main events [in 2011] to injury.


The 42-year-old White has never won the award before.

Comment 39 comments  |  0 recs  | 

Do you like this story?

Comments

Display:

heyoo..grats DFW

They're coming to get you Barbara

by gxc on Dec 16, 2011 2:07 PM EST reply actions  

that's nice and all

But I could’ve sworn that the NFL signed about $28,000,000,000 worth of TV contracts this week, and that’s before factoring in the multiple billions that they did with ESPN a month or two ago.

by Rich Hansen on Dec 16, 2011 2:12 PM EST reply actions  

Pretty sure the NFL deal this week was before press time on a magazine that came out today.

by fbihop on Dec 16, 2011 2:15 PM EST up reply actions  

sure

but the ESPN deal was done 2 months back for far more per year. And this was in the pipeline for about 6 months.

I’m glad he got the exposure, just questioning the credibility of the decision. His face might sell more magazines than some stuffed suits in Connecticut and all, I guess.

by Rich Hansen on Dec 16, 2011 2:22 PM EST up reply actions  

That was something different. Players and owners couldn’t agree on how to split the billions of dollar the NFL makes every year.

by fbihop on Dec 16, 2011 2:23 PM EST up reply actions  

ohhh what a tough problem to have.....

lol thanks for the clarification

They're coming to get you Barbara

by gxc on Dec 16, 2011 2:39 PM EST up reply actions  

and how much was the last deal? The NFL deals pretty much maintain the status quo, the Fox deal is a much bigger improvement for the UFC than the new football deals are.

by Phildo on Dec 16, 2011 10:38 PM EST up reply actions  

Give props where they are due

Dana’s had a stellar deal-making year.

by GreyedOut on Dec 16, 2011 2:13 PM EST via mobile reply actions  

that pretty cool....

I’m sure ratio wise the UFC has grown much more than the NFL over the last year, irregardless of how many 0’s are at the end of that tv contract they signed Rich.

People gonna keep hatin’… but w/o Dana White we’d still be in the dark ages.

In Dana I trust!

by Slambo on Dec 16, 2011 2:16 PM EST reply actions  

Mr. Merriam And Mr. Webster Disagree With You
Irregardless originated in dialectal American speech in the early 20th century. Its fairly widespread use in speech called it to the attention of usage commentators as early as 1927. The most frequently repeated remark about it is that "there is no such word." There is such a word, however. It is still used primarily in speech, although it can be found from time to time in edited prose. Its reputation has not risen over the years, and it is still a long way from general acceptance. Use regardless instead.

http://www.merriam-webster.com/dictionary/irregardless

From one Grammar Nazi to another…

by prophet665 on Dec 16, 2011 2:44 PM EST up reply actions  

Zeik Heil!!!

I've got something to say; it better to burn out than to fade away!!!
Is it really funny Mayhem, please tell me its funny.
X Box Gamertag: OneRabidDingo

by dandeman on Dec 16, 2011 2:51 PM EST up reply actions  

From Paul Brians' Common Errors in English Usage:
Regardless of what you have heard, "irregardless" is a redundancy. The suffix "-less" on the end of the word already makes the word negative. It doesn’t need the negative prefix "ir-" added to make it even more negative.

Bolts from the Blue // "At least when Wade is spewing vitriol he does so with an intellectual flair." - insanebolt21
Bloody Elbow // "I think we're poking fun at Leland's 'boner.'" - Michael Fagan

by Richard Wade on Dec 16, 2011 3:00 PM EST up reply actions  

Learn something new every day

It’s a widespread bastard of a word originating from weak English less than 100 years ago.

by BKdroid on Dec 16, 2011 3:01 PM EST up reply actions  

All sensitivity issues aside

And as a chronically, life-long shitty speller of the hack-job that is English, I love that flag :)

/saved

When you saw only one set of footprints, it was Herb Dean who carried you -- Mike Fagan

by hardlyworking on Dec 16, 2011 3:03 PM EST up reply actions  

"I'm just a collector of WW2 memorabillia... OK?!"

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Dec 16, 2011 3:17 PM EST up reply actions  

sure schicklgruber

I've got something to say; it better to burn out than to fade away!!!
Is it really funny Mayhem, please tell me its funny.
X Box Gamertag: OneRabidDingo

by dandeman on Dec 16, 2011 4:23 PM EST up reply actions  

I love the guy

Just saying that for this specific award, not so much.

by Rich Hansen on Dec 16, 2011 2:24 PM EST up reply actions  

It's more than just dollars

You need to seperate yourself from that idea.

‎"Everyone has a plan until they’ve been hit."
~ Joe Lewis

http://worldisart365.blogspot.com/

by Worldisart on Dec 16, 2011 2:51 PM EST up reply actions  

in business

Nothing is more than dollars. Otherwise Jon Fitch would have had a second title shot… heh

by Rich Hansen on Dec 16, 2011 3:15 PM EST up reply actions  

I am so glad he is getting the recognition he deserves

People jump on every time he misspeaks or gets heated on camera but he has done what no one could have possibly done with the UFC and MMA in general

by Hashmo on Dec 16, 2011 2:17 PM EST reply actions  

I really wonder how much Dana does in the deal-making process

I always hear him talking about making this deal and that deal…but personally I don’t see him educated enough to really be the guy pulling the strings behind the scenes. I think Frank and Lorenzo probably do most of the talking along with other lesser known Zuffa lawyers/finance guys. To me, it’s hard to imagine Dana being much more than just the face, and definitely not the brains

Am I way off here or does anyone else have the same thought?

by KidCanada on Dec 16, 2011 2:24 PM EST reply actions  

are you familiar enough with Dana

That you feel you can judge his intelligence?

Because he seems pretty f—king smart to me.

the artist formerly known as amadeus

'I don't make my living by making my living. My time is so important that I can't compromise my taste- or my idea of what's right- simply to match someone else's view of what's a good, calculated move"- Robert Plant

contributing writer at www.HeadkickLegend.com and www.PatsPulpit.com

by Austin Martin on Dec 16, 2011 2:41 PM EST via mobile up reply actions  

I don't know him personally

I am judging from what I have seen in hundreds of interviews and video blogs. Dana strikes me as a socially gifted person who has an incredible feel for how to connect to fans and the media. He is the best figure head the UFC could have but as someone who is doing an MBA right now, it is hard to see Dana as the architect behind complex deals without even a Bachelors Degree.

Lorenzo on the other hand is a NYU Stern MBA grad who would be someone that has the business sense, education, and savvy to make those deals.

If he really does seem “pretty f—king smart” to you, please explain further. I really don’t see that at all.

by KidCanada on Dec 16, 2011 3:18 PM EST up reply actions  

i pretty much agree with that

dana is a really good figurehead for the sport, but i’ve always felt like lorenzo fertitta is the guy who runs the UFC

"I have smoked weed with alot of UFC champions" - Joe Rogan
"Você ta fudido. Se vai levar muita porrada, ta ligado?" - Anderson Silva

by milk72 on Dec 16, 2011 2:42 PM EST up reply actions  

Yes, all the time. Dana acts like a 12-year-old on Twitter, and appears to be uncontrollably impulsive.

by crazybones on Dec 16, 2011 3:16 PM EST up reply actions  

Is he really only 42?

by ( . Y . ) on Dec 16, 2011 2:31 PM EST reply actions  

I remember in old video blogs he and Lorenzo would get off a trans-continental flight, take a short nap, then go to the gym to work out.

by nastyem on Dec 16, 2011 2:54 PM EST up reply actions  

Dana and Lorenzo both juice man

They’re so much bigger than they were when the bought the UFC.

by Neil Manich on Dec 16, 2011 2:55 PM EST up reply actions  

Why not some good ol TRT

It’s working for hendo, after 40 it’s not the worst thing in the world.

"The fact that society may find speech offensive is not a sufficient reason for suppressing it. Indeed, if it is the speaker's opinion that gives offense, that consequence is a reason for according it constitutional protection."

by soilworker on Dec 16, 2011 2:57 PM EST up reply actions  

yeah i’d believe that. i’d juice too if i could keep a good gym schedule going

by nastyem on Dec 16, 2011 3:11 PM EST up reply actions  

HGH for sure

I would definitely wager that both use HGH

by KidCanada on Dec 16, 2011 3:20 PM EST up reply actions  

I give Dana White a bunch of shit

And he’s not perfect, but he’s probably the best executive in sports.

by Neil Manich on Dec 16, 2011 2:54 PM EST reply actions  

I would argue that Larry Scott with the Pac 12 probably deserved this more

Record breaking college sports tv deal (3 billion) along with starting the Pac 12 Networks which will consist of 7 channels and already has a national distribution deal with cable outlets.

by Vegasexpat on Dec 16, 2011 3:53 PM EST reply actions  

Its hard to imagine a UFC without DW....

I know years down the road when I’m watching the UFC and somebody else is holding the post-fight press conference I will be sad and nostalgic for the good ol’ days of fight week blogs with the bald father.

by I_Mad on Dec 16, 2011 4:05 PM EST via mobile reply actions  

Comments For This Post Are Closed


User Tools

"I'm working on the intricacies of details of maneuvers that he still doesn't even know the names of." - Frank Mir

FanPosts

Community blog posts and discussion.

Recommended FanPosts

Chilli_pickle_283g_hot_small
Junior Dos Santos' Worst UFC Win is Stefan Struve
Wario_small
BECW3 UFC 146 Recap & Live Post discussion
Wario_small
BECW3 UFC 146 Live Post
Madmen_icon_small
Dan Hardy: The Outlaw (Short documentary film)
Me_2_small
Farewell Frank Mir

Recent FanPosts

Small
Rafael Lovato Jr. on Open Mat Radio
Small
The Most Valuable Non-UFC Fighters
Small
USA chants during ufc fights!?!?!?!?!?
220px-johnnycash1969_small
Fighters you aren't sold on ?
Small
Duane Ludwig's chasm...ouch
Rousimar-palhares-picture_small
An Appeal to SBNation
Lebowski_excited_grin_small
Top 5 Potential Replacements for Vitor Belfort Against Wanderlei Silva
Obp_small
Help me get a job

+ New FanPost All FanPosts >

MMA Rankings

USA Today / SB Nation Consensus MMA Rankings