When I heard the UFC was returning to Japan after a layoff of 12 plus years, I was bamboozled. I spent 5 minutes making sure I selected the right word to describe my feelings towards this, and that's the one. Why the hell would they go to Japan?
It's a vanity thing. It has to be. Does Japan happen to be an untapped market, one of those places that Zuffa could justify putting a card in to "spread their brand?" No. It's not like Germany or Ireland or Abu Dhabi or Atlanta. Japanese people are acutely aware of MMA, and there are diehard fans there. Remember a little organization called PRIDE?