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Around SBN: VIDEO: Veterans Share Favorite Sports Memories

UFC on Fox Promo Video Takes Bob Arum to Task

Dana White just tweeted out a UFC on Fox promo that blew my mind. The interview that Ariel Helwani did with Bob Arum some time back has become the stuff of legend. Arum said that the UFC and MMA in general is a bunch of non-athletes rolling around like homosexuals who all look like "skinhead white guys." Arum then said that the fanbase also looked like "skinhead white guys."

The UFC must have been keeping that in their back pocket looking for the right time to strike back, and they found it.

Check the video:


Arum and Top Rank Boxing are, of course, putting on the Manny Pacquiao vs. Juan Manuel Marquez show this Saturday night live on HBO pay-per-view.

In a bit of a funny turn, Arum recently talked about how afraid he is of putting on Pacquaio vs. Floyd Mayweather, Jr.because of Floyd's tendency to say things that are insulting to individuals and large bases of people.

Looks like he lost the battle on this one.

Comment 111 comments  |  14 recs  | 

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AGREED

UFC does some very smart things. This, was genius. Timely, unexpected and just awesome. Don’t know what it accomplishes really, but it’s very cool.

by Luffmania on Nov 9, 2011 10:57 PM EST via mobile up reply actions  

Best promo I've seen in ages.

Future’s looking bright for UFC on Fox with ideas like this.

Staff Editor at GamePro

One Time, I Interviewed Dana White at UFC 86 & It Was Totally Cool

by McKinley B. Noble on Nov 9, 2011 11:56 PM EST up reply actions  

Dana White TKO 3'rd round

Xtreme Couture- The best never rest! The girl in my av is Kari Sweets (you're welcome).

"I swear it upon Zeus an outstanding runner cannot be the equal of an average wrestler."
-Socrates

by ElliotMatheny on Nov 10, 2011 1:22 PM EST up reply actions  

Silly Dana

30sec or 30min? When did they add a 6th round?

by Mjub on Nov 9, 2011 3:33 PM EST reply actions  

5 rounds of 5 minutes + 5 minutes of rest in between rounds (but he’s still wrong, ’cause it would be four minutes of resting)

I call you, I talk to me - Anderson Silva

by Orcus on Nov 9, 2011 3:37 PM EST up reply actions  

Yeah.....

I knew all that but decided to disregard that information and make a sarcastic joke

by Mjub on Nov 9, 2011 3:41 PM EST up reply actions  

in that case

silly me :p

I call you, I talk to me - Anderson Silva

by Orcus on Nov 9, 2011 3:45 PM EST up reply actions  

needs more sarcasm font

The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com

by Cory Braiterman on Nov 9, 2011 4:06 PM EST up reply actions  

You're just trying to get people banned

1. Anderson Silva is waiting for you to punch him.
2. That guy is Anderson Silva.
3. Don't fucking punch that guy.

by Chris Barton on Nov 9, 2011 5:08 PM EST up reply actions  

I may not comment much but I lurk enough to know that.

by Mjub on Nov 9, 2011 5:21 PM EST up reply actions  

Wait, people get banned for using sarcasm font?

What for? I’ve used it a few times and I don’t think anybody ever said anything about it. =/

"Anderson Silva is the best fighter in MMA today. If you don't enjoy watching him fight, you have no heart." - Fraser Coffeen

by CasualMMAFan on Nov 9, 2011 7:38 PM EST up reply actions  

Five minute break from a nut shot

He wasn’t counting the time between rounds!

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Nov 9, 2011 3:42 PM EST up reply actions  

I think you're confused. This fight is between Cain and JDS.

Chieck Kongo just fought a few days ago.

"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde

by SanFranpsycho on Nov 9, 2011 4:08 PM EST up reply actions  

yup

And Cerrone just fought last week, the chances of nutshots has been significantly lowered.

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 5:58 PM EST up reply actions  

Eye poke, nut shot, ice spill

lots of reasons why it could go 30 mins.

Learn JiuJitsu.

by RolloTomasi on Nov 9, 2011 7:22 PM EST up reply actions  

Dear god don't let there be another ice spill

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 7:35 PM EST up reply actions  

Rogan was golden during that fiasco

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 8:27 PM EST up reply actions  

Wonderful.

Wish there were more guys like B-Hop and DLH embracing MMA.

"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde

by SanFranpsycho on Nov 9, 2011 3:34 PM EST reply actions  

sick ad

I call you, I talk to me - Anderson Silva

by Orcus on Nov 9, 2011 3:36 PM EST reply actions  

Robbie Lawlor vs Nick Diaz UFC 47

Rogan: (after Diaz throws a looping left kick) Look at this Karate Kid stuff right here

Goldie: Daniel Miyagi has arrived in the OCTAGON.

by HeadKickOfDoom on Nov 9, 2011 3:39 PM EST reply actions  

chicken skin, breh.

i tried to change my username to 'big country fit' but the system wouldnt let me.

by gspmademegay on Nov 9, 2011 3:40 PM EST reply actions  

Mazin

Dana must have been jizzing his Hallman y-fronts off after seeing that.

by TamF on Nov 9, 2011 3:42 PM EST reply actions  

Pwned.

AKA zakkree. Twitter.
K-1 Level Predictions Team Captain
Conductor and sole passenger on the Fitch bandwagon.

by Zachary Kater on Nov 9, 2011 3:43 PM EST reply actions  

..

My Blog on lifting, movies, fish, and some mma: www.themindofshadow.blogspot.com

by dbcb on Nov 9, 2011 3:43 PM EST reply actions   1 recs

haha tried posting this. Not sure why it never works for me but rec’d.

by PelvicThrust on Nov 9, 2011 5:13 PM EST up reply actions  

Wow, I'm really glad you posted underneath that gif.

Xtreme Couture- The best never rest! The girl in my av is Kari Sweets (you're welcome).

"I swear it upon Zeus an outstanding runner cannot be the equal of an average wrestler."
-Socrates

by ElliotMatheny on Nov 10, 2011 1:23 PM EST up reply actions  

Thats gonna be a bitter pill for ol’ Bob to swallow.

YAMATO DAMASHII
itsfightingstupid.blogspot.net
follow me on twitter. http://twitter.com/RileyfromCanada

by R.T. on Nov 9, 2011 3:45 PM EST reply actions  

!!!!!!!!!!!!!!!!!

"Now you see that evil will always triumph, because good is dumb."

by menckenstein on Nov 9, 2011 3:45 PM EST reply actions  

this free fights for you account must be a real dedicated fan………

by hewsdaddy on Nov 9, 2011 3:45 PM EST reply actions  

Yea I'll be fowarding this a few folks

Dope Ad

"Sarcastically I'm in charge" - Militant #2

by LRaunThaDamaja on Nov 9, 2011 3:47 PM EST reply actions  

9-6.

Saints, Tigers, even the Cajuns all won. People down here are so fucking stoked.

@scb0212
The Machiavellian.
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett

by Scott C. Broussard on Nov 9, 2011 5:38 PM EST up reply actions  

University of Louisiana at Lafayette Ragin’ Cajuns

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Nov 9, 2011 7:39 PM EST up reply actions  

That is my favorite too many words college sports team now. I randomly had lunch with a former coach of theirs and he was hysterical.

by Phildo on Nov 9, 2011 8:12 PM EST up reply actions  

Tell me about it. It’s a good time to be a football fan in Louisiana. My dad was telling me the other day how lucky my generation is as far as football goes. He said he watched the Saints lose for decades and then sat threw some up and down years with LSU. Our generation has 2 NCAA Championships and a Super Bowl.

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!

by DayGeaux on Nov 9, 2011 7:43 PM EST up reply actions  

There couldn’t possibly be a better premise for a commercial. I love it.

"UFC is so gay, pride is awesome!"

by Hendo_One-Shot on Nov 9, 2011 3:51 PM EST reply actions  

Now thats a fuckin' promo!

"Kristy Alley...Val Kilmer...global warming...." - Matt in Cleveland

by Bakuto on Nov 9, 2011 3:56 PM EST reply actions  

Awesome.

Suck it old man.

Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.

by Dave Strummer on Nov 9, 2011 3:59 PM EST reply actions   2 recs

I don't think he's gunna learn jiu-jitsu any time soon.

"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde

by SanFranpsycho on Nov 9, 2011 4:02 PM EST up reply actions  

Very well made!

Had to watch it a few times in a row.

by dieiscast on Nov 9, 2011 3:59 PM EST reply actions  

Fantastic promo

and woo Kobe sighting.

LeBron James - 0 Charles Barkley - 0 Karl Malone/John Stockton - 0 Sun Yue -1

by sun yue on Nov 9, 2011 4:00 PM EST reply actions  

I am probably missing something here..but can someone explain why FOX is only showing the one fight on tv? …Not even a co-main to get people into / hyped. I’m sure there is some reason….

by cr0wat on Nov 9, 2011 4:02 PM EST reply actions  

This is considered a bonus event

Not part of the UFC on Fox contract. So it’s not reflective of what we’ll see in 2012.

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 4:05 PM EST up reply actions  

One of my all-time favorites. Has anyone ever figured out where it originated?

by woooburn on Nov 9, 2011 4:05 PM EST up reply actions  

Wrong answer for the wrong question.

Win.

by Diz D on Nov 9, 2011 4:46 PM EST up reply actions   1 recs

Hey, it's the kid from Dinosaurs!

I like using semi-colons; they make me feel smart.

by Llewdor on Nov 9, 2011 5:06 PM EST up reply actions   2 recs

Awesome shit

Only thing I would have done differently was put Arum’s name up there so every casual fan knows who that clown is

by MemphisMike on Nov 9, 2011 4:06 PM EST reply actions  

ufc is

Fine! I'll go build my own lunar lander, with blackjack and hookers. In fact, forget the lunar lander and the blackjack.

PRIDE fan boy

by gxc on Nov 9, 2011 4:09 PM EST reply actions  

WIN

I've got something to say; it better to burn out than to fade away!!!
Is it really funny Mayhem, please tell me its funny.
X Box Gamertag: OneRabidDingo

by dandeman on Nov 9, 2011 5:00 PM EST up reply actions  

Is this the kind of awesomeness we can come to expect with Fox being involved in production?

by troyd on Nov 9, 2011 4:23 PM EST reply actions  

I don’t think I’ve ever been as proud of the UFC as I am now. That sounds silly, but that was so fucking cool.

"I have reached an age when, if someone tells me to wear socks, I don't have to."- Albert Einstein

by Tim Bernier on Nov 9, 2011 4:27 PM EST reply actions   1 recs

You're still the King of gifs.

You know it, but I just wanted to say it.

by Sabate on Nov 9, 2011 4:43 PM EST up reply actions  

Outstanding promo.

Also I love the “gotcha” look on Helwani’s face when Arum mentions the homosexuals.

"Hi. I don't know you." - me

"Cigano punch my face...all the time." - Anderson Silva

by POW on Nov 9, 2011 4:31 PM EST reply actions  

I guess sexyama is a skinhead white guy

by Elitex10x on Nov 9, 2011 4:47 PM EST reply actions  

Sexyama is an aryan superman.

"He's like Elvis in Korea! They love him there." - Mike Goldberg on Denis Kang

by Bolshevik on Nov 9, 2011 5:39 PM EST up reply actions   1 recs

Ubermensch, please.

The Internets: Where there are no girls and men become children.

by Unabomberman on Nov 9, 2011 9:58 PM EST up reply actions  

One question I had

And I haven’t been keeping up so this might have been asked … but has anyone spoken to the advertising during the event? It’s an hour and will feature the one fight, right? There are commercials, I’m sure … are there going to be commercials in between rounds, though? I like to think it would be really great for the night of fights if the fight went uninterrupted from start to finish, with cornermen talking, etc instead of commercials. Thoughts?

And then God created Saturn ... and he liked it, so he put a ring on it. ... Always a ninja
SaberCats Examiner | SB Nation Bay Area | Niners Nation | Twitter

by James Brady on Nov 9, 2011 4:51 PM EST reply actions  

While I agree, I expect commercials between rounds.

I like using semi-colons; they make me feel smart.

by Llewdor on Nov 9, 2011 5:08 PM EST up reply actions  

This might be the greatest 1 minute and 47 seconds ever realized.

"You got Floyd Mayweather making 25 million dollars...he can't stop the double leg." - Nick Diaz

by Chris Groves on Nov 9, 2011 5:02 PM EST reply actions  

That was fucking beautiful.

I really hope the first thing DW did was email a copy to Bob and all of his fighters.

"The path to enlightenment is through suffering"

by RearNakedChoker on Nov 9, 2011 5:15 PM EST reply actions  

well that was just real cool

other side of the pillow cool

Resist Much, Obey Little.

by Reedy on Nov 9, 2011 5:46 PM EST reply actions  

What's up Bob??

All these, uh, dealmakers making deals. Ya know, I don't, all I know is I'm ready to fight so, ya know, I'm sorry I didn't make it to the beauty pageant.

by Luke Nelson on Nov 9, 2011 6:19 PM EST up reply actions  

Holy fuck, pwned

I mean, even right in that interview, Helwani put Arum in his place telling him he was offended by the skinhead comment being that his job was to cover MMA and he was Jewish, but that video just completely blows away Arum and shows how completely out of touch he is.

MMA is and has always been the cultural “rainbow” Bob Arum has talked about in boxing.

by Chromium on Nov 9, 2011 6:02 PM EST reply actions  

goldie ruined it..

Now I've switched signature to this one.

by the guy with the big nose on Nov 9, 2011 6:22 PM EST reply actions  

love the whole thing, esp the akiyama bow in the middle… awesomatic

'if you don't have humility as a fighter, fighting will bring humility to you...'

by rohedron on Nov 9, 2011 7:01 PM EST reply actions  

That was awesome

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 7:36 PM EST up reply actions  

Pretty good promo, although I can’t help but think it could have been improved with the use of fighters air drumming in front of pyrotechnics. Other than that, awesome stuff.

by Jeffigatame on Nov 9, 2011 7:41 PM EST reply actions  

No, it just needed a little of this

:p - orcus

Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

by Chris Hall on Nov 9, 2011 7:54 PM EST up reply actions  

I grew up watching boxing with my dad from the 70’s through the 90’s. When boxing started to die off I got into MMA and so did he. I still love a good boxing match. Just because you like one doesn’t mean you can’t like the other. More MMA and more boxing on free TV is a good thing!

"Life is pain, Highness. Anyone who says differently is selling something"...The Dread Pirate Roberts

by Naztuu on Nov 9, 2011 8:02 PM EST reply actions  

Hey Bob,

Bend
Over
Bitch.

Jon Fitch via Decision

by Dustin Luff on Nov 9, 2011 9:25 PM EST reply actions  

Most appropriate acronym ever.

by MMAussie on Nov 9, 2011 9:54 PM EST up reply actions  

Ouch. Poor old man, to get used like that.

Too bad, though.

The Internets: Where there are no girls and men become children.

by Unabomberman on Nov 9, 2011 9:59 PM EST reply actions  

Best promo ever!

You gotta love how the UFC gets things done.

Anybody else think it was funny how right after Arum’s white skinhead comment it cuts to DW at the podium?

It’s the little things in life. :-)

by FishhookFrenzy on Nov 10, 2011 7:30 AM EST reply actions  

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