UFC on Fox Promo Video Takes Bob Arum to Task
Dana White just tweeted out a UFC on Fox promo that blew my mind. The interview that Ariel Helwani did with Bob Arum some time back has become the stuff of legend. Arum said that the UFC and MMA in general is a bunch of non-athletes rolling around like homosexuals who all look like "skinhead white guys." Arum then said that the fanbase also looked like "skinhead white guys."
The UFC must have been keeping that in their back pocket looking for the right time to strike back, and they found it.
Check the video:
Arum and Top Rank Boxing are, of course, putting on the Manny Pacquiao vs. Juan Manuel Marquez show this Saturday night live on HBO pay-per-view.
In a bit of a funny turn, Arum recently talked about how afraid he is of putting on Pacquaio vs. Floyd Mayweather, Jr.because of Floyd's tendency to say things that are insulting to individuals and large bases of people.
Looks like he lost the battle on this one.
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AGREED
UFC does some very smart things. This, was genius. Timely, unexpected and just awesome. Don’t know what it accomplishes really, but it’s very cool.
by Luffmania on Nov 9, 2011 10:57 PM EST via mobile up reply actions
Best promo I've seen in ages.
Future’s looking bright for UFC on Fox with ideas like this.
Staff Editor at GamePro
Follow @KenTheGreat1
One Time, I Interviewed Dana White at UFC 86 & It Was Totally Cool
by McKinley B. Noble on Nov 9, 2011 11:56 PM EST up reply actions
Dana White TKO 3'rd round
Xtreme Couture- The best never rest! The girl in my av is Kari Sweets (you're welcome).
"I swear it upon Zeus an outstanding runner cannot be the equal of an average wrestler."
-Socrates
by ElliotMatheny on Nov 10, 2011 1:22 PM EST up reply actions
Silly Dana
30sec or 30min? When did they add a 6th round?
5 rounds of 5 minutes + 5 minutes of rest in between rounds (but he’s still wrong, ’cause it would be four minutes of resting)
I call you, I talk to me - Anderson Silva
Yeah.....
I knew all that but decided to disregard that information and make a sarcastic joke
needs more sarcasm font
The artful muppet formerly known as KrmtDfrog.
Please read my sardonic wit and over-blown sense of self over at headkicklegend.com
by Cory Braiterman on Nov 9, 2011 4:06 PM EST up reply actions
You're just trying to get people banned
1. Anderson Silva is waiting for you to punch him.
2. That guy is Anderson Silva.
3. Don't fucking punch that guy.
Wait, people get banned for using sarcasm font?
What for? I’ve used it a few times and I don’t think anybody ever said anything about it. =/
"Anderson Silva is the best fighter in MMA today. If you don't enjoy watching him fight, you have no heart." - Fraser Coffeen
Five minute break from a nut shot
He wasn’t counting the time between rounds!
"Now you see that evil will always triumph, because good is dumb."
I think you're confused. This fight is between Cain and JDS.
Chieck Kongo just fought a few days ago.
"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde
by SanFranpsycho on Nov 9, 2011 4:08 PM EST up reply actions
yup
And Cerrone just fought last week, the chances of nutshots has been significantly lowered.
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
Dear god don't let there be another ice spill
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
Rogan was golden during that fiasco
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
Wonderful.
Wish there were more guys like B-Hop and DLH embracing MMA.
"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde
chicken skin, breh.
i tried to change my username to 'big country fit' but the system wouldnt let me.
..

My Blog on lifting, movies, fish, and some mma: www.themindofshadow.blogspot.com
by dbcb on Nov 9, 2011 3:43 PM EST reply actions 1 recs

"I think you'll see my style of man beast will definitely come through" - Brad Pickett
by bcpjkell on Nov 9, 2011 3:46 PM EST up reply actions 4 recs
Guess who Bob is?

"You're... you're crazy man. I like you, but you're crazy."
by Joben on Nov 9, 2011 4:54 PM EST up reply actions 6 recs
Wow, I'm really glad you posted underneath that gif.
Xtreme Couture- The best never rest! The girl in my av is Kari Sweets (you're welcome).
"I swear it upon Zeus an outstanding runner cannot be the equal of an average wrestler."
-Socrates
by ElliotMatheny on Nov 10, 2011 1:23 PM EST up reply actions
..

If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!
by DayGeaux on Nov 9, 2011 3:51 PM EST reply actions 4 recs
9-6.
Saints, Tigers, even the Cajuns all won. People down here are so fucking stoked.
@scb0212
The Machiavellian.
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better. -Samuel Beckett
by Scott C. Broussard on Nov 9, 2011 5:38 PM EST up reply actions
Tell me about it. It’s a good time to be a football fan in Louisiana. My dad was telling me the other day how lucky my generation is as far as football goes. He said he watched the Saints lose for decades and then sat threw some up and down years with LSU. Our generation has 2 NCAA Championships and a Super Bowl.
If you can't wow them with brilliance, then baffle them with bullshit.
LSU! LSU! LSU! LSU! LSU! LSU!
Chills
You are lying if you say you didn’t get them.
by GutenDirk on Nov 9, 2011 3:53 PM EST reply actions 9 recs
Now thats a fuckin' promo!
"Kristy Alley...Val Kilmer...global warming...." - Matt in Cleveland
Awesome.
Suck it old man.
Tatum: I think he's a good man. I like him. I got nothing against him, but I'm definitely gonna make orphans of his children.
by Dave Strummer on Nov 9, 2011 3:59 PM EST reply actions 2 recs
I don't think he's gunna learn jiu-jitsu any time soon.
"It's an odd thing, but anyone who disappears is said to be seen in San Francisco.
It must be a delightful city and possess all the attractions of the next world" - Oscar Wylde
by SanFranpsycho on Nov 9, 2011 4:02 PM EST up reply actions
Very well made!
Had to watch it a few times in a row.
Fantastic promo
and woo Kobe sighting.
LeBron James - 0 Charles Barkley - 0 Karl Malone/John Stockton - 0 Sun Yue -1
I am probably missing something here..but can someone explain why FOX is only showing the one fight on tv? …Not even a co-main to get people into / hyped. I’m sure there is some reason….
This is considered a bonus event
Not part of the UFC on Fox contract. So it’s not reflective of what we’ll see in 2012.
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher

"Are you going to believe me or your lying eyes" Groucho Marx
by KimboLeopoldo on Nov 9, 2011 4:03 PM EST reply actions 7 recs
Wrong answer for the wrong question.
Win.
by Diz D on Nov 9, 2011 4:46 PM EST up reply actions 1 recs
Hey, it's the kid from Dinosaurs!
I like using semi-colons; they make me feel smart.
by Llewdor on Nov 9, 2011 5:06 PM EST up reply actions 2 recs
Awesome shit
Only thing I would have done differently was put Arum’s name up there so every casual fan knows who that clown is
i wonder if HHH does that when he's back door'n steph... Time to play the game!
Visit fiveouncesofpain.com
ufc is

Fine! I'll go build my own lunar lander, with blackjack and hookers. In fact, forget the lunar lander and the blackjack.
PRIDE fan boy
Dana White used Exploit Ignorance
It’s super effective!

http://cdn3.sbnation.com/fan_shot_images/94040/jfkfd.gif
'nucks fly together
by BROCKLESNAR!!!!! on Nov 9, 2011 4:23 PM EST reply actions 3 recs
I don’t think I’ve ever been as proud of the UFC as I am now. That sounds silly, but that was so fucking cool.
"I have reached an age when, if someone tells me to wear socks, I don't have to."- Albert Einstein
by Tim Bernier on Nov 9, 2011 4:27 PM EST reply actions 1 recs
Got'em

Meet me on Monsta Island. Where the girls look good and the MC's be Wildin'.
by Damon O. on Nov 9, 2011 4:29 PM EST reply actions 3 recs
Outstanding promo.
Also I love the “gotcha” look on Helwani’s face when Arum mentions the homosexuals.
"Hi. I don't know you." - me
"Cigano punch my face...all the time." - Anderson Silva
Sexyama is an aryan superman.
"He's like Elvis in Korea! They love him there." - Mike Goldberg on Denis Kang
by Bolshevik on Nov 9, 2011 5:39 PM EST up reply actions 1 recs
One question I had
And I haven’t been keeping up so this might have been asked … but has anyone spoken to the advertising during the event? It’s an hour and will feature the one fight, right? There are commercials, I’m sure … are there going to be commercials in between rounds, though? I like to think it would be really great for the night of fights if the fight went uninterrupted from start to finish, with cornermen talking, etc instead of commercials. Thoughts?
And then God created Saturn ... and he liked it, so he put a ring on it. ... Always a ninja
SaberCats Examiner | SB Nation Bay Area | Niners Nation | Twitter
While I agree, I expect commercials between rounds.
I like using semi-colons; they make me feel smart.
There's a few articles on this
MMA Payout:
http://mmapayout.com/2011/11/fox-promoting-ufc-in-preparation-for-saturday-night/
Sports Business Journal:
http://www.sportsbusinessdaily.com/Journal/Issues/2011/11/07/Media/UFC-FOX.aspx?hl=ufc%20on%20fox&sc=0
by Mjub on Nov 9, 2011 5:24 PM EST up reply actions 1 recs
Thanks for the links
And then God created Saturn ... and he liked it, so he put a ring on it. ... Always a ninja
SaberCats Examiner | SB Nation Bay Area | Niners Nation | Twitter
This might be the greatest 1 minute and 47 seconds ever realized.
"You got Floyd Mayweather making 25 million dollars...he can't stop the double leg." - Nick Diaz
If your penis didn't move during that promo, you ain't an MMA fan.
"You've got Floyd Mayweather making $25 million. He can't stop a double-leg..." Nick Diaz.
Twitter - @pud333 Follow me and I shall lead you to the promised land!
by pud333 on Nov 9, 2011 5:46 PM EST reply actions 3 recs
What's up Bob??
All these, uh, dealmakers making deals. Ya know, I don't, all I know is I'm ready to fight so, ya know, I'm sorry I didn't make it to the beauty pageant.
Holy fuck, pwned
I mean, even right in that interview, Helwani put Arum in his place telling him he was offended by the skinhead comment being that his job was to cover MMA and he was Jewish, but that video just completely blows away Arum and shows how completely out of touch he is.
MMA is and has always been the cultural “rainbow” Bob Arum has talked about in boxing.
goldie ruined it..
Now I've switched signature to this one.
by the guy with the big nose on Nov 9, 2011 6:22 PM EST reply actions
BOB ARUM HAS BROKEN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
http://www.youtube.com/watch?v=MNOijN6Bzto
Learn JiuJitsu.
That was awesome
:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
Pretty good promo, although I can’t help but think it could have been improved with the use of fighters air drumming in front of pyrotechnics. Other than that, awesome stuff.
No, it just needed a little of this

:p - orcus
Most of the time I am a rather quiet fellow, who likes to read about Philosophy, Mathematics and History, but like most people I also have a deep appreciation of sex and violence... - John Danaher
I grew up watching boxing with my dad from the 70’s through the 90’s. When boxing started to die off I got into MMA and so did he. I still love a good boxing match. Just because you like one doesn’t mean you can’t like the other. More MMA and more boxing on free TV is a good thing!
"Life is pain, Highness. Anyone who says differently is selling something"...The Dread Pirate Roberts
Ouch. Poor old man, to get used like that.
Too bad, though.
The Internets: Where there are no girls and men become children.
Best promo ever!
You gotta love how the UFC gets things done.
Anybody else think it was funny how right after Arum’s white skinhead comment it cuts to DW at the podium?
It’s the little things in life. :-)

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