The UFC and Fox are holding a media call today at 2:00 p.m. ET/11 p.m. PT to preview the UFC on Fox card. FOX Sports Media Group Chairman David Hill, FOX Sports Co-President Eric Shanks& FUELTV General Manager George Greenberg join UFC President Dana White and CEO Lorenzo Fertitta to preview UFC ON FOX: LIVE HEAVYWEIGHT CHAMPIONSHIP FIGHT: VELASQUEZ VS. DOS SANTOS.
The UFC and Fox are going all in for this fight with four and a half hours of coverage on Fuel TV pre and post fight. Fuel will also be airing the weigh ins live on Friday at 7:00 p.m. ET/4:00 p.m. PT. Fox Deportes is running a special called "Cain Velasquez: Brown Pride" a series about the life of the UFC champion.
In addition to television coverage provided by FOX Sports, FUEL TV and FOX Deportes, FOXSports.com plans to live stream the press conference on Wednesday, Thursday's open workout, Friday's weigh-in and the nine undercard bouts that precede the Velasquez-Dos Santos showdown on Nov. 12. Editorially, in the days leading up to the bout the site plans: a profile on UFC maestro Dana White by Bill Reiter; a story on the role of religion in fighting; how UFC training has helped several NFL players; profiles on Velasquez and Dos Santos; and more.
As per usual, Bloody Elbow will be providing updates from the call. Follow me (@mattroth512) for live tweets from the media call. Following the call I will provide any additional notes for discussion.