Are very low. It is estimated that 4.5 million households watched. This is about 3 million less than watched Kimbo on free TV. This has to be considered a failure even though they won the time slot for the desired demographic. The quick end to the only fight didn't help.
Will this have an impact on the UFC/FOX deal going forward? They will have to make some changes but I hope FOX doesn't overreact. What does mainstream mean and how can the UFC improve? This is probably why Dana said he was nervous and now he should be shaking. This has to be considered a disaster.
Anyone want to frame this in a positive light?
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