I'll preface this by saying it's my first fanpost so be nice. It's short and there's no groundbreaking analysis; I've really just got a couple questions.
I don't know if anyone saw tonight's episode of Hawaii Five-0, but for those who didn't Chuck Liddell made an appearance as an MMA fighter (surprise, surprise) fighting the show's star. While MMA cameo appearances are nothing new, this one was markedly different than any other I've seen, including Chuck's stint on Entourage, because it dealt with a real MMA promotion other than the UFC. Chuck's fight with John McGarret (show's lead) took place in a "charity event" that was branded as a ProElite card taking place in a ProElite cage.
via imgur.com Heavyweight Chuck
We've all seen fighters promote for themselves and attaching their likeness to things that may not be exactly to the UFC's liking (Brock in WWE '12, Randy in EA MMA) but none of these ventures fall in direct competition with the UFC as a fight promotion.
Arguably Chuck appearing once on Monday night primetime in a Proelite cage isn't that big a deal, but one of the UFC's most famous faces (and current VP of Business Development or some other business bologna) appearing in a competitor's cage doing quasi-promotion is news to me.
I have no clue how to end this. Will there be more freedom for fighters? Did Dana even know about this appearance? Does anyone care? I'm not even sure I do.
Anyways, LET’S MUTHERFUKERS / MUTHERF*KERS