HOLLYWOOD, CA - SEPTEMBER 20: UFC President Dana White speaks during the UFC on Fox: Velasquez v Dos Santos - Press Conference at W Hollywood on September 20, 2011 in Hollywood, California. (Photo by Victor Decolongon/Getty Images)
Over at F4WOnline, Dave Meltzer is reporting that the UFC will be changing the start time of pay-per-view broadcasts back to 10 p.m. ET / 7 p.m. PT. This will be starting with UFC 141 this December.
The UFC had long used 10 p.m. ET as the start time for PPVs but changed earlier this year. For east coasters like me it was nice to have the evening wrapped up no later than midnight, many times even earlier. But it is understandable that the one hour cut was harder on audiences on the west coast and necessitated a change back.
PPV numbers are down this year so making sure that the start times have maximum appeal to as many people as possible. It's not a "sky is falling" situation, but it's one where you need to make all the corrections big and small to straighten everything out.
This has yet to be confirmed by the UFC but it seems to be correct.
We will continue to monitor the situation and bring word once it is made official.
Update: It's officially changing, per USA Today:
Starting with UFC 141 on Dec. 30, the main cards for pay-per-view events will begin at 10 p.m. ET, the promotion confirmed Tuesday, saying the decision was based on "careful consideration and feedback from our fans."