UFC Fight for the Troops 2 Prelims on Facebook: A Shrewd Technical Decision

Facebook_logo_mediumThis is a guest feature by Zak Woods formerly of Watch Kalib Run.

While Zuffa's decision to stream several preliminary fights from UFC Fight for the Troops 2 on Facebook was met with much fanfare over the company's Web 2.0 mastery, the move was particularly shrewd from a technical perspective as well. 

The Ultimate Fighting Championship wasn't the first MMA promotion to stream preliminary cards for free online, but they were by far the most successful as a vast majority of fans were able to easily access the a high quality stream with few technical issues. Zuffa utilized Microsoft Silverlight, which the company has been using for years to stream press conferences and weigh-ins through their website

How was the UFC's first foray into free, online streamed fights a success where others resulted in failure? 

Hosting. Plain and simple.  

Take for example EA Sports attempt to stream the Jay Hieron/Joe Riggs fight of Strikeforce: Miami. The server couldn't handle the traffic and crashed, and that was with the an e-mail registration gate. 

While the UFC's website is significantly more trafficked than EA Sports' website, the UFC brand is also significantly more popular than Strikeforce. Thus it stands to reason that the UFC website was facing a significant risk of a traffic spike sinking their servers. If a server crash would to occur it would leave many fans bitter (being promised something only to see it not work typically makes consumers grumpy). 

That's why hosting the prelims on Facebook was such a shrewd decision. In essence the traffic influx was pushed onto the second largest website in the world and their powerful servers rather than UFC.com.

Clearly there were other factors that motivated this decision, e.g. charity, public relations, etc., but it still represented a smart move by the staff of Zuffa. 

We reached out to Zuffa for comment but had received no response by posting time. 

UFC_Fight_for_the_troops__event_button_medium

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Join Bloody Elbow

You must be a member of Bloody Elbow to participate.

We have our own Community Guidelines at Bloody Elbow. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_5349_tracker