Three top MMA clothing brands will now be working under one roof as TapouT, Silver Star, and Hitman Fight Gear have all been picked up by Jamie Salter, owner of a Toronto based company called Authentic Brands Group LLC:
Salter, 47, has agreed to buy three brands that cater to fans of the Ultimate Fighting Championship, the mixed martial arts network that attracts millions of viewers each year to pay- per-view bouts that take place in a cage called the "Octagon."
Salter’s Toronto-based Authentic Brands Group LLC is betting the three labels -- TapouT, Silver Star Casting Co. and Hitman Fight Gear -- are ripe for expansion as mixed martial arts tightens its grip on the mainstream. J.C. Penney Co., Kohl’s Corp. and Macy’s Inc. already sell some of the gear, and the new owners and founders are looking to add sales both at home and overseas.
... TapouT’s Hitman brand already sells at Sears Holdings Corp.’s Kmart stores. Salter predicts he’ll double revenues in the next two years.
Dan "Punkass" Cadwell says that there were many suitors for TapouT, who made under $200 million in sales last year, but one of the factors in eventually choosing Salter's group was because he and his fellow founder, Tim "Skyscrape" Katz will still be continually involved with their brand.
Luke Burrett, founder of Silver Star, says that working with their former rivals will be a good thing:
"We’ve been fierce competitors with TapouT, and now that we’re under the same roof we’ll be unstoppable,"