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Dana White: The People's Executive


Just over a week or so ago, Dana White was doing a PR appearance at a Dave and Buster's in San Diego to promote UFC on Versus 2.  In the midst of shaking hands and talking to fans, one fan approached Dana and told him that in his excitement to meet Dana, he got a $300 speeding ticket.  Upon hearing the news, Dana White opened his wallet and gave the fan $300 to pay off his ticket.

This is the kind of PR that money just can't buy.  No multi-million dollar ad campaign on radio or television could instill the kind of brand loyalty in the UFC that Dana created in this interaction.  Not only is that one fan a fan for life, so are all the fans that saw it happen, including the hundreds of thousands that saw it on Youtube.  While other executives hire advertising firms and spend six figures just to turn around their image, Dana achieves more on a regular basis just by directly engaging his consumers.

Among his executive peers, Dana White is no pariah.  If anything, his fellow executives admire what he's done, as evidenced by his rockstar-level reception at a CEO summit in Seattle.  He facilitated a miraculous turnaround of a dead industry, and simultaneously made himself more popular than the workers on the ground--in this case, the fighters.

In a lot of ways, Dana White is the quintessential new age CEO.  He directly engages his customers, channels their emotions, and turns those emotions into revenue by making customers feel like UFC shareholders.  Instead of shaking their heads in shame when Dana goes off on swearing tangents at press conferences, media members should try to grasp what he's doing and why he's doing it.

When Dana White went nuts after UFC 112, he wasn't just venting for himself.  He was expressing the feelings of hundreds of thousands of angry people that were considering avoiding future UFC purchases after feeling ripped off. In the process of venting, Dana made sure that angry fans would hold the disgraceful effort against Anderson Silva, not against the UFC.  Crisis averted.

No man is without flaws, and that brings us to the story about Dana's gambling habit.  Personally, I could not possibly care less about what people do with the money they've earned on their own time.  For all I care, Dana can pile his money up and burn it in an attempt to set the world record for largest pile of money ever burnt.  That being said, allowing a reporter to observe it was a crass PR mistake that the UFC should seek to avoid in the future.  It's one thing for Dana to give big tips and show off his hard-earned wealth, it's another to publicly brag that you can only relax by gambling amounts of money away in one night that most fighters will not earn in their entire career.

There are those in the industry that believe that Dana's attitude will eventually come back to bite him.  They think it's only a matter of time before Lorenzo pushes Dana out and hires someone more polished to be the face of the UFC.  People with this view are engaging in delusional wishful thinking, because Dana White is not going anywhere, and he's not going to change.  For better or for worse, the tone of media coverage is moving towards White's style, not away from it, and I suspect that in 20 years we'll be listening to other sports executives that sound a lot like the Dana White of today.

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I pray for a world

where people actually speak their mind and don’t get shit on for it. That’s the only world that should exist.

Forget it Donny, you're out of your element.
Cagesideseats.com

by Geno Mrosko on Aug 6, 2010 12:04 PM EDT reply actions  

this is a great take on the gambling issue

No offense Kid Nate but i think your viewpoint corrolates to the most popular view and Mr. Romes viewpoint corrolates to the more correct way of assessing the situation

Fan of Tiger 'Makin It Rain' Woods

by B-A-N-A-N-A-S on Aug 6, 2010 12:22 PM EDT up reply actions  

...unless...

they are saying ignorant and or bigoted things…

by truck on Aug 6, 2010 12:25 PM EDT up reply actions  

or hypocritical things

"Deserve's got nothing to do with it." -Will Munny, a known thief and murderer, a man of notoriously vicious and intemperate disposition.

by PapaBumpants on Aug 6, 2010 12:28 PM EDT up reply actions  

Why would anyone want a world where bigoted and hypocritical people hide their bigotry and hypocrisy? IMO, I would much rather they exposed themselves for the bigots/hypocrites that they are rather than putting one face forward in their public life and another in their private life.

by Steve4192 on Aug 6, 2010 12:36 PM EDT up reply actions  

I agree with you for the most part.

But casual/new fans might not realize how ridiculous Dana White is sometimes. They might believe him when he craps on basically all fighters outside the UFC.

"Deserve's got nothing to do with it." -Will Munny, a known thief and murderer, a man of notoriously vicious and intemperate disposition.

by PapaBumpants on Aug 6, 2010 1:34 PM EDT up reply actions  

Um….some people speak their mind and say ridiculous shit. You need to be held accountable for the things you say. That’s the foundation of integrity. This ideal world of yours needs people with integrity, not just people who are fearless enough to say whatever, and avoid repercussions.

by madiq on Aug 6, 2010 12:28 PM EDT up reply actions  

I actually have a friend that hates it when I give him a “logical” opposing viewpoint to his opinions. He then tried to denounce using “logic” even if it supports and adds credibility to his opinions.

by chrisbboy82 on Aug 6, 2010 12:49 PM EDT up reply actions  

Unless they disagree with me.

Keep Firing, Assholes!

Truculence, Belligerence, & Pugnacity

by Ubernoober on Aug 6, 2010 12:53 PM EDT up reply actions  

Are you really sure you want that? Imagine this conversation between a father and a 5-year-old daughter:

“Daddy, look, I made a birthday card for you! Isn’t it pretty?”

“No, actually, you’re a terrible artist. I was hoping you’d buy me some new socks.”

On a related note, James Morrow’s novella, City of Truth, takes a stab at what life in completely honest world might be like. It’s not all wine and roses:

<a href=“http:// ”http://www.amazon.com/City-Truth-Harvest-James-Morrow/dp/0156180421#reader_0156180421" target="_blank">http://www.amazon.com/City-Truth-Harvest-James-Morrow/dp/0156180421#reader_0156180421" target="new">City of Truth

Sergio Non,
MMA writer, USA TODAY
http://mma.usatoday.com

by Sergio Non on Aug 6, 2010 1:18 PM EDT up reply actions  

Trying that again:

City of Truth

Sergio Non,
MMA writer, USA TODAY
http://mma.usatoday.com

by Sergio Non on Aug 6, 2010 1:18 PM EDT up reply actions  

I'm totally sure that's a world I want.

That doesn’t mean everyone just blindly tells the truth in every situation no matter what. It means people are allowed to speak their opinions on things without being killed for it. It means people wouldn’t get so upset when someone uses the word fuck like it’s the worst thing in the world.

Obviously I don’t mean to take it to the extreme level that so many have replied as to that being what I am implying. I don’t think it would be okay for someone to walk around talking about rape being okay. I just mean I hate it that so many rag on a guy like Dana just because he uses the language he does. It bothers me.

Forget it Donny, you're out of your element.
Cagesideseats.com

by Geno Mrosko on Aug 6, 2010 1:25 PM EDT up reply actions   1 recs

Seriously nitpicking details of an article gets a thumbs down from me….

But satirically nitpicking details of an article get a rec from me!

Go green my friend.

A true MMA fan from the great state of Arkansas.
Proud BElitest.

by MMArazorback on Aug 6, 2010 12:33 PM EDT up reply actions  

I WAS serious!

at least as far as my point was that I’m sure DW knows the kind of goodwill this story generates. But hey, thanks for the rec!

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 12:59 PM EDT up reply actions  

Actually that’s what crossed my mind too. He paid $300 for a lot more than $300 worth of great PR.

by Chromium on Aug 6, 2010 1:15 PM EDT up reply actions  

Love him or hate him, that is a pretty cool thing to do.
In the midst of shaking hands and talking to fans, one fan approached Dana and told him that in his excitement to meet Dana, he got a $300 speeding ticket. Upon hearing the news, Dana White opened his wallet and gave the fan $300 to pay off his ticket.

by truck on Aug 6, 2010 12:07 PM EDT reply actions   2 recs

truth.

When Dana was in NYC giving out tickets to 104 I unfortunately couldn’t make it, so I sent my friends. They called me, than put him on the phone and we spoke for a good 5 minutes. Who else would do that?

dealing with Post-World Cup Depression

by DamnSevern on Aug 6, 2010 1:01 PM EDT up reply actions  

Holy shit it’s Rome!

Awesome piece, and I agree with pretty much all of it. People that don’t like his style are firmly planted in the old-fashioned business world.

I’m curious to see what Nate has to say about this piece.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:11 PM EDT reply actions   1 recs

what do I have to say about it?

YAY! Rome is posting on BE! is what I have to say about it.
I’ll respond to the content in a follow up post.

Follow me on Twitter @KidNate

by Kid Nate on Aug 6, 2010 12:18 PM EDT up reply actions  

Cool

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:19 PM EDT up reply actions  

Good call on Curras

Great mexican food. I gotta start exploring more but the food so far has been ace.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 12:21 PM EDT up reply actions  

El Azteca

E 7th.

Yeah.

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 12:24 PM EDT up reply actions  

Where is the UFC showing in town?

and is it meatheads?

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 12:26 PM EDT up reply actions  

If I go out to see UFC

it’s generally http://www.championsaustin.com/ but there are lots of other places to check out.

Usually I’ve had to fight with college fooble for screens, but I guess that won’t be a problem this time.

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 12:28 PM EDT up reply actions  

Juan in a Million on E. Caesar Chavez … order the Don Juan

Third Base is a decent place to catch mma. Not many bad seats. Also, every titty bar in Austin.

by Rufford on Aug 6, 2010 6:57 PM EDT up reply actions  

/\ this

work your way to the east side and get funky. El Azteca is awesome but so is Los Comales. Cesar Chaves has numerous great places too.

Follow me on Twitter @KidNate

by Kid Nate on Aug 6, 2010 12:56 PM EDT up reply actions  

for something more exotic on the east side

Kariboo Ethiopian Cuisine is a great place, too. I kind of want to say 7th, but maybe one or two streets away n or s.

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 1:02 PM EDT up reply actions  

Rad

Right now I’m at the hostel on S. Lakeshore but have a car. Been to Curras, Snack Bar, and Green Mesquite. Smoked pork and ribs at my cousins and been drinking at the barton springs saloon.

I just found a place to live in SoutEast Austin off Oltorf.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 1:05 PM EDT up reply actions  

Oh no...

East Austin is scary. I lived off Oltorf for a year. It’s not too bad but it’s not that great. As far as watching the fights go, the Ranch downtown off 6th St. is a good place. Lately though they are getting packed very quickly.

I’m with ya on Curras. You should try Torchy’s Tacos on S. 1st.

by Crazynutts on Aug 6, 2010 2:39 PM EDT up reply actions  

I'm used to bloods and crips

So the ghettos of Austin aren’t really a concern.

I’m getting used to teh city and just hanging out at the springs while waiting for job interviews.

If I remember right, there is a APD officer on here as well so some insight into my new neighborhood would be awesome.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 2:46 PM EDT up reply actions  

Thats me.

Where do you live exactly on Oltorf? Hopefully no where near Burton.

by Crazynutts on Aug 7, 2010 4:35 AM EDT up reply actions  

Valley Hill Circle is the street.

I coulda met you last night if a situation escalated more. Stuff was stolen and I found the dude but it coulda ended in a&b instead of me just jawing at him.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 7, 2010 1:29 PM EDT up reply actions  

Damn...

you’re already getting a warm welcome. I work the east side but north of the river. As for where you live, it’s right off of Burton. Burton is known for being drug infested. I would get a dog. I got a boxer that goes ballistic when people knock on my door.

by Crazynutts on Aug 7, 2010 3:15 PM EDT up reply actions  

Nah this was in the Hostel on south lakeshore

I haven’t moved in yet. Drug infested means like muggings and shootings?

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 7, 2010 3:27 PM EDT up reply actions  

Nope.

We’re not Houston yet. For the most part it’s just an easy place to score some crack. I’ve never had any problems anywhere in Austin. I’ve lived north and south. I live a little further south from Oltorf at the moment.

I love Austin. I wouldn’t move anywhere else except perhaps San Diego if the cost of living wasn’t so high.

by Crazynutts on Aug 7, 2010 7:28 PM EDT up reply actions  

Comales...

I think I’ve been there – they have a big snack machine in the middle of the dining room, right? Fantasic carne guisada and carne asada if it’s the one I’m thinking of.

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 2:54 PM EDT up reply actions  

well...yeah

the best mexican food is where all the mexicans live. SOOOPRAIZE!

http://fightdrinker.blogspot.com

by some schmuck in texas on Aug 6, 2010 2:54 PM EDT up reply actions  

Jesus christ that's so cheap

Azteca looks like tonight’s dinner.

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 3:08 PM EDT up reply actions  

Maudies

is pretty good too. They have a couple of spots around Austin. The sad thing is I pass by Azteca everyday but I’ve yet to eat there.

by Crazynutts on Aug 7, 2010 4:38 AM EDT up reply actions  

Nate did you just say Yay?

Dear god, you did.

Forget it Donny, you're out of your element.
Cagesideseats.com

by Geno Mrosko on Aug 6, 2010 12:54 PM EDT up reply actions  

I think Rome makes a great point about UFC 112

and deflecting blame away from the UFC and onto Silva, so people are mad at the fighter, not the brand. Hadn’t considered that before.

"I might know a couple things that you don't know. 'Cause I've been young, but you ain't never been old." - Elvin Bishop

by duck on Aug 6, 2010 2:03 PM EDT up reply actions  

Ahhhh, thank you

Now I can handle the next few UFC/Dana White hate articles without throwing a tantrum.

by Razzel on Aug 6, 2010 12:11 PM EDT reply actions  

I agree and disagree

There are still occasions where he crosses the line.

Called it before the fight:
Cardio - The BIG question. Does Shane Carwin have cardio? He's never gone past the first round. His muscle mass is astounding and we all know that with all that muscle comes a need for the heart to pump fresh oxygenated blood to keep them from building lactic acid. He does train up in the thin air of Colorado, so that can't do anything but help. However, we have seen him pretty winded after a 1st round fight. Adrenaline dump or cardio problems? We won't find out the answer to that until someone takes him out of the first round.

by S.C. Michaelson on Aug 6, 2010 12:17 PM EDT reply actions  

For Sure

But can you think of another company figurehead that has the same rockstar persona? Hell, rockstars cross the line all the time, but they usually get a pass.

Closest I can think of is Steve Jobs…

"Some scientists claim that hydrogen, because it is so plentiful, is the basic building block of the universe. I dispute that. I say there is more stupidity than hydrogen, and that is the basic building block of the universe."

- Frank Zappa

by grizzlyatoms on Aug 6, 2010 12:26 PM EDT up reply actions   1 recs

Steve Jobs is a good example

I think Roger Goodell does a good job as well.

Semper Fi

by ChicagoMarine on Aug 6, 2010 12:26 PM EDT up reply actions  

Mark Cuban’s pretty big in the public eye.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:32 PM EDT up reply actions  

Good call.

"Some scientists claim that hydrogen, because it is so plentiful, is the basic building block of the universe. I dispute that. I say there is more stupidity than hydrogen, and that is the basic building block of the universe."

- Frank Zappa

by grizzlyatoms on Aug 6, 2010 1:00 PM EDT up reply actions  

Ted Leonsis, without all the cussin' Dana does

He owns the Washington Caps, for the hockey-impaired among you. :)

But Mark Cuban was the first one I thought of.

"I might know a couple things that you don't know. 'Cause I've been young, but you ain't never been old." - Elvin Bishop

by duck on Aug 6, 2010 2:04 PM EDT up reply actions  

Jerry Jones?

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com

by Derek Suboticki on Aug 6, 2010 2:13 PM EDT up reply actions  

I disagree that the gambling is bad PR.

Frankly, there are a lot of people in the world that drop part of their paycheck at the casino on payday. It’s more intelligible than what many CEOs do with their money and actually makes him a more of an every man. The other aspect of gambling that people so often ignore is that watching someone gamble allows to viewer to live vicariously through the gambler. Poker is on TV for a reason and it’s not because of the quality of the game. It’s creates a sense of excitement to see a lot of money on the table and imagine what it would be like to bet a house.

People gamble, rich people gamble more money than poor people. Just because it doesn’t fit with what you would like to do with 500k doesn’t mean the viewer condemns Dana. In fact, viewers would likely put themselves in Dana’s shoes rather than scoff at his poor choices. Dana becomes the friend that you go to the casino with, you may not gamble, but you do like watching (and rooting) for him to win.

@rask4p on Twitter

by rask4p on Aug 6, 2010 12:22 PM EDT reply actions  

I agree with this completely

I also think it speaks to a degeneracy in our society. But that’s neither here nor there.
My comments about Dana’s gambling are strictly from the perspective of someone who’s seen a lot of talented people in music, PR and politics flame out. It could be womanizing, drugs, drinking or any number of things, but gambling seems to be the only chink in Dana’s armor I’ve seen. The problem with chinks in armor is that swords go through them. Dana has a lot of enemies, if one of those enemies is himself he’s in trouble.

Follow me on Twitter @KidNate

by Kid Nate on Aug 6, 2010 12:58 PM EDT up reply actions  

chinks in armor

Ah, flashbacks to racist jokes in highschool.

Guillotine.

by iiowyn on Aug 6, 2010 1:03 PM EDT up reply actions  

Hard being a knight these days with all the haters

"Holy Crap Lashley is one Bi black dude. He just looks so immensely thick in that picture."
-Pain

by Barack Lesnar on Aug 6, 2010 1:06 PM EDT up reply actions  

I had a Korean friend who would helpfully give people the right racial slur to use when referring to him. He hated that people kept using the wrong ones.

Guillotine.

by iiowyn on Aug 6, 2010 1:59 PM EDT up reply actions  

Yeah, Asians get more offended when you call them the wrong one. It’s weird.

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com

by Derek Suboticki on Aug 6, 2010 2:14 PM EDT up reply actions  

Yeah, about that...

made the mistake of innocently asking one of my students if her family was from Korea. They weren’t she’s Japanese. Yeah, don’t mix those two up…

"I might know a couple things that you don't know. 'Cause I've been young, but you ain't never been old." - Elvin Bishop

by duck on Aug 6, 2010 2:15 PM EDT up reply actions  

I’m pretty sure they are more racist than we are – particularly the Japanese.

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com

by Derek Suboticki on Aug 6, 2010 2:22 PM EDT up reply actions  

Gaijin!

Guillotine.

by iiowyn on Aug 6, 2010 3:56 PM EDT up reply actions  

Although he gets under my skin, he's a good executive

But I still see him becoming a parody of himself down the road, much like Al Davis.

I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives

MMA For Real

by Anthony Pace on Aug 6, 2010 12:23 PM EDT via mobile reply actions  

I was really struck by how incredibly personable he was when 115 was here. I’d rushed down to try and score free tickets and just missed out, but started watching all the people clamouring around Dana, listening to him say things like, “time for another picture? You came down here, man, that’s the least I can do” and just thanking people for coming to meet him.

My girlfriend, who doesn’t follow the sport, was like, “so, this guy is like the Gary Bettman of the UFC? And he posts on twitter and hands out tickets himself and then stands around talking to people?”

Dana’s certainly not without his faults, and those faults may, at some point, hinder MMA’s growth with a larger audience, but the kind of good will he builds with the UFC’s core fanbase is pretty amazing.

by kid_eh on Aug 6, 2010 12:25 PM EDT reply actions  

If Bettman was 1/100th of the guy White was when it came to fan interaction, he might not be so hated.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:33 PM EDT up reply actions  

Gary Bettman channels all of Dana’s assholian tendencies with none of the charisma or care about the fans.

Keep Firing, Assholes!

Truculence, Belligerence, & Pugnacity

by Ubernoober on Aug 6, 2010 12:55 PM EDT up reply actions  

Precisely.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 1:00 PM EDT up reply actions  

I love Dana as a CEO

DOes he make mistakes? absolutely!

But, I think overall he does a pretty good job of giving the fans what they want when they want it.

I met him when Anderson was fighting in Chicago and he took pictures with us and heard out our concerns about some of the fight cards in the past. He’s a personable guy.

Semper Fi

by ChicagoMarine on Aug 6, 2010 12:25 PM EDT reply actions  

Ugh. I've said it before and I'll say it again.

Dana White has done absolutely nothing for MMA as the CEO of the UFC. Absolutely nothing.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Aug 6, 2010 12:26 PM EDT up reply actions   1 recs

maybe he meant

Chief Expletive Orator (rimshot!)

I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives

MMA For Real

by Anthony Pace on Aug 6, 2010 12:30 PM EDT via mobile up reply actions   1 recs

Can you explain?

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 12:32 PM EDT up reply actions  

He’s not the CEO.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:33 PM EDT up reply actions  

Wasn't he before Lorenzo took the position?

Follow me on twitter @thisredengine

Also please check out SBnation's Red Bulls blog @ www.onceametro.com

by Matthew Roth on Aug 6, 2010 12:35 PM EDT up reply actions  

Nope, he’s always been the president.

http://www.instrength.com

by Tim Burke on Aug 6, 2010 12:39 PM EDT up reply actions  

Lorenzo is CEO, Dana is President, and I'm trolling a little bit.

"Someone is WRONG on the internet. What do you want me to do? LEAVE? Then they'll keep being wrong!"
-Randall Munroe

by pdl on Aug 6, 2010 12:39 PM EDT up reply actions  

A lot a bit!

… But all in good fun.

Semper Fi

by ChicagoMarine on Aug 6, 2010 12:48 PM EDT up reply actions  

Nice

There are only two fighters in the world who might be able to defeat Jon Jones: Ken and Ryu.

by IKilled007 on Aug 6, 2010 5:26 PM EDT up reply actions  

Even Kid Nate disagrees.

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
Still Subo at Fightlinker.com

by Derek Suboticki on Aug 6, 2010 2:14 PM EDT up reply actions  

Mark Cuban was probably the model here before Dana White

Doesn’t quite cuss as much, but he speaks his mind just as much—-and Cuban “speaking his mind” means he has picked up a few million dollars in fines.

Not afraid to nitpick

by joker24 on Aug 6, 2010 12:26 PM EDT reply actions  

My only problem

…is that there’s a slightly Vince McMahon-ish element to his persona in that he seems to think of himself as bigger and more representative of the UFC brand than the fighters. And at least McMahon’s been known to fight and take bumps, even if he’s batshit crazy.

That said, I think the way Dana connects with the fans is pretty awesome. I’ve seen him take a lot of photos at events, and on the one occasion I met him we had a cool chat (it was basically me telling him how excited I was during Sadollah/Dolloway 1, and him agreeing).

by CaptainArmbar on Aug 6, 2010 12:33 PM EDT reply actions  

the Vince McMahon thing is no accident

Vince is Dana’s model both as a persona and as a business man. It’s not a joke. It’s not controversial, it’s a known fact.

Follow me on Twitter @KidNate

by Kid Nate on Aug 6, 2010 12:59 PM EDT up reply actions  

It's how he prevents guys

from branching out and the sport of MMA becoming the sport of Boxing. It’s brilliant if not egotistical.

Forget it Donny, you're out of your element.
Cagesideseats.com

by Geno Mrosko on Aug 6, 2010 1:20 PM EDT up reply actions  

Branching out how?

Fedor wanted to do Sambo as part of his deal. Dana said no. Dana would have said no if it was boxing, K-1, minor league baseball or the Tour de France. He doesn’t want fighters under contract with UFC doing other sports or competitions where they are at a heightened risk of injury thus lowering their value to UFC. Pretty simple business policy. Almost every MLB, NFL and NBA contract prohibits riding motorcycles, parachuting or water skiing for the same reason. He’s not exactly breaking new ground.

"I might know a couple things that you don't know. 'Cause I've been young, but you ain't never been old." - Elvin Bishop

by duck on Aug 6, 2010 2:10 PM EDT up reply actions  

Fedor wanted to do Sambo and the UFC said they were ok with that.

by who me on Aug 6, 2010 7:26 PM EDT up reply actions  

Parts of me feel both ways about the gambling issue. It’s his money, he can do what he wants with it. But at the same time when the loss is more money than I will see in years of work and enough money to completely change most peoples lives in some way its hard to fathom the waste and not be a little bitter.

The speeding ticket thing was awesome though.

by JeremyShane on Aug 6, 2010 12:37 PM EDT reply actions  

Gambling?

I missed the bit about his gambling – what game does he play, and how much does he bet?

He drives an expensive car, plays favourites, and does lots of other things that could make it clear what he earns and alienate the fighters and fans. I don’t think that gambling is any better or worse than his showing off $600 iPod earphones or his Ferrari.

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by outlander78 on Aug 6, 2010 12:42 PM EDT reply actions  

I think he plays blackjack and lost like half a mil or something. Kid Nate wrote an article a week or so ago, he probably knows the details.

by JeremyShane on Aug 6, 2010 12:45 PM EDT up reply actions  

blackjack

from what i’ve read. he supposedly has a $1million dollar tab/debt at Bellagio…supposedly

by BeeTrain on Aug 6, 2010 1:03 PM EDT up reply actions  

he dropped $500,000 in 40 minutes

in front of a reporter. I’d hate to see how much he’s lost at his all night private game.

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by Kid Nate on Aug 6, 2010 1:00 PM EDT up reply actions  

I want to play blackjack against Dana. Then I could retire at 22.

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by Ubernoober on Aug 6, 2010 1:01 PM EDT up reply actions  

Was this at one of the Station Casinos?

If so, then he basically lost most of that money to his business partners and friends from childhood. If not, well, it’s his money I guess, although considering that some of his fighters need to work second jobs, I kind of wish he’d find other ways to spend it.

by Chromium on Aug 6, 2010 1:33 PM EDT up reply actions  

Anyway, either way it’s still his money. And even if he loses a shitload of money gambling he’s still a tremendously capable fight promoter, the best fight promoter on the planet right now, so I don’t think it really matters as far as his job goes.

by Chromium on Aug 6, 2010 1:38 PM EDT up reply actions  

It's not a problem as long as he can handle the losses

but a president of a sports organization in debt to casinos for millions, hypothetically? That would raise the specter of fight-fixing, even if it wasn’t true. Then where is UFC’s credibility that Dana took so long to build?

Granted, we’re a long way away from Dana losing so much at the tables to even begin that discussion, but he’s not exactly helping matters, either, with losing $500K in 40 minutes in front of media types.

"I might know a couple things that you don't know. 'Cause I've been young, but you ain't never been old." - Elvin Bishop

by duck on Aug 6, 2010 2:13 PM EDT up reply actions  

Instead of shaking their heads in shame when Dana goes off on swearing tangents at press conferences, media members should try to grasp what he’s doing and why he’s doing it.

Conflict between DW and the hardcore fans/media is structurally inevitable because 95% of hardcore fans/media think the casual fans are idiots (I do to). He can’t present himself in a way that appeals to both the hardcore fans/media and the casual “idiot” fans who actually pay the bills.

by Jahbulon on Aug 6, 2010 12:43 PM EDT reply actions  

A Michael Rome sighting!

Screw your professional pursuits, Michael, BE needs more of you.

by CstBoog on Aug 6, 2010 12:50 PM EDT via mobile reply actions   2 recs

/\ this

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by Kid Nate on Aug 6, 2010 1:00 PM EDT up reply actions  

Don't listen

I’m sure someone can fill your shoes…

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by Derek Suboticki on Aug 6, 2010 2:15 PM EDT up reply actions  

Man, I really loved this post! Dana’s outrage in the post-conference interview cemented my respect for him because I felt like he empathized with all of the fans that were let down, including myself. For the most part, Dana has acted in the best interest of the fans in most of his dealings.

by ThaiGae on Aug 6, 2010 12:59 PM EDT reply actions  

I didn’t know Rampage was a BE commenter!

If you don't like the effect, don't produce the cause.

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by Kneeeeee on Aug 6, 2010 5:47 PM EDT up reply actions  

Dropping $300 like that? What a degenerate philanthropist. =)

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by Applejack McNeil on Aug 6, 2010 1:14 PM EDT via mobile reply actions   2 recs

Haha! I had to add the smiley to ensure everyone knew I was just joshing.

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by Applejack McNeil on Aug 6, 2010 1:43 PM EDT via mobile up reply actions  

Very nice

When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Contributor for WatchKalibRun.com
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by Derek Suboticki on Aug 6, 2010 2:15 PM EDT up reply actions  

Dana White is a real fan of the sport and seems to absolutely love to interact with UFC fans (my favorite story was him accidently giving out his phone number but still talking to people who called him). He absolutely loves his product and his consumers and that is what shines through. His business decisions are a whole separate issue but his PR work is gold, heck even the polarizing stuff tends to appeal to his consumers. He seems like a great guys, just a very opinionated and bullheaded guy. This kind of PR wouldn’t work for say the CEO of Procter & Gamble but for the President of a cage fighting company that targets 18 to 36 year old males it really works.

by who me on Aug 6, 2010 1:37 PM EDT reply actions  

Well written

Dana and mark cuban are def in the model of vince and theres nothing wrong with that. All three want to be the best in their respective businesses and do a lot. WWE has put most of their competetion away whether by outlasting or outclassing. Mark has made the mavs relevant when playoffs come just about each year if not all since he took over. Dana has the UFC, the viewed “big league” of mma. I commend all three and hope that yes, owners become more like this. If nfl owners as a whole were like these guys i doubt we’d have a possible strike looming.

by silent.bisonte33 on Aug 6, 2010 1:38 PM EDT via mobile reply actions  

Is the gambling thing more to do with people being concerned about Dana?

I said earlier that I don’t think Dana droping huge cash is bad PR, but I’m starting to get the impression that certain people in the media are more concerned than anything else. If the real worry is that Dana is in the process of going broke and battling with a gambling addiction then less should be made of the amount of money he lost and more to his betting tendancy.

I have had a family member destroyed by gambling and he will never recover. Any money he has is gambled away to the point where rather than have teeth he continued to gamble and couldn’t eat solid food for years. It’s a serious addiction with life altering ramifications.

That said, people can gamble without this sort of result. Without knowing how Dana is gambling it’s just speculation to say that he is going down this road. Progressively larger bets when down, long losing sessions compared to short winning sessions (getting stuck), and huge emotional response to results are typical signs of problem gambling.

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by rask4p on Aug 6, 2010 2:54 PM EDT reply actions  

Please do a story on Joe Silva, as he seems to be pivotal yet faceless in the UFC machine.

by pandaboy99 on Aug 6, 2010 4:30 PM EDT reply actions   1 recs

One of the other things I love about Dana

Is he is not super-educated or elitist. He seems like a regular guy who made something of himself through hard work and passion. This means people can relate to him. They don’t see him as some rich heir of an aristocratic family, but as a regular guy they could have gone to school with who happened to blow up.

Adding that to the way he interacts with the fans really is very endearing.

He has his issues and does cross the line like Black Les says, but overall I’d take White over say Jobs any day.

There are only two fighters in the world who might be able to defeat Jon Jones: Ken and Ryu.

by IKilled007 on Aug 6, 2010 5:21 PM EDT reply actions  

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