Zuffa Stealth Marketing UFC 117 as U.S.A. vs Brazil - Smart Move Targeting the Brazilian Market
by Kid Nate on Jul 21, 2010 7:24 PM EDT
in MMA News
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PrintThis BE Fanpost by malito3og3 was the first time I'd even registered that every fight on the main UFC 117 card features a Brazilian fighter vs an American.
Like most American fans I just sort of assume American predominance on UFC cards and have very little interest in nationalist rah rah stuff. I tend to root for the foreign fighter if anything just because yahoos chanting "U-S-A! U-S-A!" strikes me as being a poor host to international fighters.
But in Brazil, it's a very different manner. I know there were complaints about UFC 104 and UFC 113 featuring two Brazilians in the title fight. That struck me as kind of crazy at the time, but I talked to a couple of Brazilian fans who explained that they saw that as a way of pitting the Brazilian fighters against each other to the detriment of the cause of Brazililan fighters vis a vis American fighters.
The UFC apparently listened to those complaints because this card didn't just put itself together by accident. And that's a smart play.
Zuffa makes no secret of their very serious commitment to international expansion. They model their business on the WWE and they saw how the European market proved a very profitable safe haven for the McMahons as their U.S. business eroded over the last decade.
And Brazil is a very very rich target for MMA. Brazil has traditionally been a fairly poor country, but their economy has been growing rapidly over the past decade and with its huge population that means they're very nearly reaching the critical mass of middle class people necessary to afford an expensive hobby like following the UFC. They're also a HUGE country with over 192 million people.
Ironically since Brazil produces more top level MMA athletes than any country but the U.S. and did as much to birth the sport as any country including the U.S. and Japan, MMA has never been a popular spectator sport in Brazil. Despite the occasional big event featuring the Gracies fighting over the decades, vale tudo fights have been more spectacle than sport marred by ugly feuds and stupid outbreaks of violence.
Only in the last decade with the development of lucrative international markets in Japan and the U.S. that Brazilian fighters finally stop their incessant inter-camp feuding and realize they could really grow something by working together.
The UFC did some serious promotion for UFC 104 in Brazil featuring Lyoto Machida and Shogun Rua and I'm told it was one of the first times that MMA was treated as a serious sport in that country. If UFC 113 got similar treatment I missed it, but perhaps that is because they had already hit upon the Brazil vs the U.S.A. angle for UFC 117 and are saving their chits to push this card.
This card should play very very well in Brazil indeed:
Anderson Silva (26-4) vs. Chael Sonnen (24-10-1) 
Ricardo Almeida (12-3) vs Matt Hughes (44-7)
Thiago Alves (16-6) vs. Jon Fitch (22-3) 
Junior dos Santos (11-1) vs. Roy Nelson (15-4) 
Rafael dos Anjos (14-4) vs. Clay Guida (26-11)
Thiago Silva (14-2) vs. Tim Boetsch (11-3)
One of the beauties about marketing this card as a battle of nations is that every fight should be competitive and most could easily go either way -- even better, the prohibitive favorites are both Brazilian (A. Silva and T. Silva), thereby bettering the chances that the Brazilian market will have something to cheer about at the end of the night.
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I love this idea
And it’s nice to see a poster with a different look for once.
by Myke25 on Jul 21, 2010 7:06 PM EDT reply actions
Looks like that was posted a ways back and we haven’t heard anything. Hm..
"I have trained to fight an army. There is no way one man can stop me if many cannot." -Georges St. Pierre
Even if
I’m sure that would just mean Thiago Silva gets bumped up to the main card.
Forget it Donny, you're out of your element.
Maybe Thiago Tavares could step in if RdA can’t make it. He is sans opponent now as well
by Steven Abbott on Jul 21, 2010 11:38 PM EDT up reply actions
GUida
Daniel Worby is Mania's Resident Sissy Boy
by SouthCaliStunNa on Jul 21, 2010 8:29 PM EDT up reply actions 1 recs
Nelson!
Twitter @i_c_u_hater
http://dreamthemez.wordpress.com
http://dreamthemez.unfilteredmma.com
http://fightlife.unfilteredmma.com
by Thats It For you! on Jul 21, 2010 9:22 PM EDT up reply actions 2 recs
Nelson has the best chance to win, I think.
Fitch has the best chance to be dull.
I like using semi-colons; they make me feel smart.
Go Brazil
Also— why do they make the Americans look whiter in the poster?
"I have trained to fight an army. There is no way one man can stop me if many cannot." -Georges St. Pierre
You pose an interesting question. I say...
Look at it this way. At least it isn't Rowdy Roddy Piper having success in the HW division.
also noticed that. weird
a life: it's the shit that happens while you're waiting for moments that never come -Lester Freamon
by eastcoastatlas on Jul 21, 2010 7:58 PM EDT up reply actions
They aren't "whiter", they are just colorless.
I don’t think its a race thing as much as it is a “bad guys” treatment. It’s certainly “us v them” but it’s not race as much as it is nation.
The hero’s crew is always the rag-tag rainbow of assembled individuals, and the enemy is always the indistinct seething mass of uniforms. Compare the Rebellion to the Empire. Compare the Fellowship to Mordor. Actually, see any sci-fi or fantasy movie ever made for examples.
Sarcasm much?
Though, if you want to be specific— they’re not colorless, they’re desaturated.
"I have trained to fight an army. There is no way one man can stop me if many cannot." -Georges St. Pierre
by Blackout612 on Jul 22, 2010 12:04 AM EDT up reply actions
I don’t see the difference. Anyway, There’s a tint, so technically we are both wrong.
by judonerd on Jul 22, 2010 1:43 AM EDT via mobile up reply actions
The Americans
are gonna get their ass handed to them on this card.
Forget it Donny, you're out of your element.
So this makes Steven Seagal a traitor?
"I am going to burn your fucking house down, but you will blow me first"
Under Siege 2 makes him a traitor
I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives
by Anthony Pace on Jul 21, 2010 7:15 PM EDT up reply actions 3 recs
well played
"I am going to burn your fucking house down, but you will blow me first"
by Barack Lesnar on Jul 21, 2010 7:16 PM EDT up reply actions
Perhaps Zuffa is trying to save us from a legion of Hitler clones?
I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives
by Anthony Pace on Jul 21, 2010 7:14 PM EDT reply actions 1 recs
Oh man that movie is great. That fucking kid that plays the baby Hitlers is creepy as shit
by Steven Abbott on Jul 21, 2010 11:40 PM EDT up reply actions
I haven't seen that since I was a little kid. Big ups for this!
RIP, Coach Wooden.
Thank you, Geoff Petrie.
Brazilians are really goofy about their nationalism and sports. I spent my first world cup here in Brazil and was excited to see all the shopping malls go all out putting up huge screens in the food courts, all the bars promising to open early for games, everyone really amped up about the cup in general. Then Brazil lost and within 24 hours, the whole thing was over. All the screens came down and nobody cared at all about the last 2 rounds.
The UFC might raise its popularity here a great deal, but any fight not featuring a brazilian fighter will never get any attention. It’d be hard to even keep an audience tuned in through prelims unless every fight features a brazilian fighter (preferably winning a lopsided match).
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
shit
I watched the whole WC, most people I know did as well, but half the population aren’t going to watch the whole thing (women don’t really care for soccer unless it’s Brasil in the WC)…
having saind that, we are indeed a bunch of nationalists…
BRASIL PORRA! :p
Felipe Melo não nasceu, ele foi expulso do útero
I am Filipino but my MMA nationalism belongs to Brazil. (except when Fedor is around).
I am. I think. I will. - Ayn Rand
ha
and then he had to lose to a Brazilian (even I was stunned as were most people though).
Felipe Melo não nasceu, ele foi expulso do útero
i asked one waiter at a bar here in Joao Pessoa (in my terrible portuguese) if they’d be open for the US games and he insisted they would be open for every game of the world cup. Sucked when I showed up at 10am and they were closed because every game of the cup for him meant every Brazil game.
Getting bent out of shape over a fight promoter lying is like getting upset that a hooker won't kiss you. It betrays a deep lack of understanding of the nature of the profession.
yeah
business only makes exceptions for the Brazilian game, but the citizens who love soccer will still watch most games. We don’t have to work when Brazil plays, but we’ll work when other nations are playing, but we’re still watching it online :p
Felipe Melo não nasceu, ele foi expulso do útero
What about Dunga?
jk
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 10:43 PM EDT up reply actions
That is being pretty charitable IMO...
What is your feel for the next coach? I have heard maybe Scolari, maybe Ramalho or even Braga…with you guys hosting in ’14, they damn sure better get the right guy…
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 10:57 PM EDT up reply actions
Scolari doesn't want it
I wanted Leão but he’s a hot had.
and this is how it goes down, we’ll get a coach this year, next year he’ll be fired, then we’ll get another one, then he’ll be fired by 2012, then we’ll get one more who’ll also be fired in 2012, then we’ll probably get the guy who is going to be the real coach for 2014. the process here is a mess like that most of the times, Dunga somehow survived this process last time, don’t know how he pulled it off since he’s such an ass hehe
Felipe Melo não nasceu, ele foi expulso do útero
He must either
Have compromising pics, or know where the bodies are buried (so to speak).
Who has final say on who gets hired?
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 11:05 PM EDT up reply actions
I would imagine with you guys hosting it, who ever it is will be under even more pressure if that is possible.
The bad news is, given that, they will probably have to hire the safest “name” coach they can, just to cover their collective arses, instead of taking the risk of hiring a young, up and coming coach…
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 11:07 PM EDT up reply actions
no doubt
I even hear the media wanting a foreigner to coach the team, which is crazy since Brazilians aren’t going to be happy with that.
Felipe Melo não nasceu, ele foi expulso do útero
I guess winning cures everything, but
Damn that would be a tough sell to the people…
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 11:14 PM EDT up reply actions
From what I have heard, he is more like the shit stuck in the donkey’s hooves…
;P
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 10:58 PM EDT up reply actions
Wow really?
I like all MMA regardless, that seems wacky to me, but I trust you know more about Brazil than I do. (It’s that country in “City of God” right?) ;)
When Josh Barnett pisses in a cup, magic comes out.
"what the f**k is the internet?"
Pain don't hurt...
Thiago Silva (14-2) vs. Tim Boetsch (11-3)
will steal the show.
When Josh Barnett pisses in a cup, magic comes out.
"what the f**k is the internet?"
Pain don't hurt...
I'm thinking Guida/Dos Anjos
Battle of who most looks like an exhibit in a museum
I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives
by Anthony Pace on Jul 21, 2010 7:24 PM EDT up reply actions 1 recs
are they both missing
chromosomes?
When Josh Barnett pisses in a cup, magic comes out.
"what the f**k is the internet?"
Pain don't hurt...
nah.
I am. I think. I will. - Ayn Rand
by vivero on Jul 21, 2010 7:28 PM EDT up reply actions 1 recs
fatal fourway match?
I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives
by Anthony Pace on Jul 21, 2010 7:30 PM EDT up reply actions
I don't get why Spike bothered putting prelims for 119
When 117 badly needed two fights on free TV. The prelims could make a UFN easily.
The Dos Equis guy wishes he was Brock Lesnar.
I like them both.
When Josh Barnett pisses in a cup, magic comes out.
"what the f**k is the internet?"
Pain don't hurt...
I always figured they used the prelims to sell a ppv. This one doesn’t really need that kind of lead in for fans to buy it. It would be hard to get casual fans to buy this card regardless, but the regular fans are getting this card or going to bars. This card is amazing, has big names (old and new) to draw people in, and has high title implications; not to mention a potential great title fight. As nice as it would be to have the prelims of each show on Spike, that’s not what the contract is used for (I think it’s only 10 total this year or something). It’s a marketing ploy, not a gift to loyal fans
by Steven Abbott on Jul 21, 2010 11:47 PM EDT up reply actions
I love the idea and this card
but I’m not sure why the UFC would try to appease us Brazilians, MMA is not big here, let me repeat that, MMA is not big here, ask Chris Wilson. It’s not PPV either, people who watches already subscribe to the channel that shows the UFC, so it’s not like the general public is going to raise the buys because this card is Brazil vs the US…
Felipe Melo não nasceu, ele foi expulso do útero
I think it probably just started out as coincidence, and when they realized it they just started to roll with it
I throw raps that attack like the Japs on Pearl Harbor/MC's be out like bank robbers/Fleeing the scene, to be a sole survivor/DJ the getaway driver/Tried to dip but he dive, I socialize on vocal vibes/On tracks stabbed up with razor sharp knives
by Anthony Pace on Jul 21, 2010 7:31 PM EDT up reply actions
I was thinking this. I think this turned out more of a coincidence thing rather than a planned Brazil/USA card. I mean with the amount of Brazilian fighters and American fighters in the UFC it’s kind of surprising this hasn’t already happened just by pure coincidence. Also factoring in that the UFC seems to try to put multiple fighters from the same camp on the same card.
Just BE.
Well, i guess it's a step in the right direction?
If MMA isn’t big in Brazil right now, it sure won’t ever be without a lot of hard work, right?
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former - Albert Einstein"
- Goonisis
we need a Brazilian version of TUF
on open TV, we’re basically the same as the US was pre-TUF era, we need a boom like that here, big brother is big here, TUF should do well too.
Felipe Melo não nasceu, ele foi expulso do útero
haha
but that would take the sport back, vale tudo has a bad rep here and the early UFCs were basically VT
Felipe Melo não nasceu, ele foi expulso do útero
I've been wondering about VT
Is it widely disliked? Isn’t it basically underground now, even if it is in the open? Or is it sanctioned?
I guess early UFCs do have a bit of a VT look to them, between the hair, the headbutts, etc.
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 10:52 PM EDT up reply actions
early UFCs were VTs
and they are gone, far as I know.
Felipe Melo não nasceu, ele foi expulso do útero
that's why they're working it hard
BECAUSE it’s not big. See Americans invented two magical things a hundred years ago called advertising and marketing and they can change the behavior of millions of people.
Follow me on Twitter @KidNate
you know what's funny
This card will actually be on SporTV, which is kind of like ESPN, and not on Premier Combat which usually transmits all the UFC cards, so it will reach a lot more people. I still don’t think the regular Brazilian will care… ask DW to make a Brazilian version of TUF, that will help us here a lot…
Felipe Melo não nasceu, ele foi expulso do útero
Brazilian edition
The Ultimate Fighter: Subtitles
Pro-wrestling and MMA: I have the best of both worlds.
ah
but then it would just be for the Brazilians, and we could make the winner fight the winner from the current season of TUF in the US, would be fun.
Felipe Melo não nasceu, ele foi expulso do útero
That is actually a very good idea. Maybe mmalogic will see it and pass it along…
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." -Author Schopenhauer
Haters are gonna hate and bitches are gonna bitch...
by BigDNotDallas on Jul 21, 2010 11:00 PM EDT up reply actions
I think I’ve read that from him already. He’s wrote it once before where there’ll be regional TUF type shows in every country to make local talents/stars for the respective countries to support or even simultaneous local UFC shows. Through these, every nation can watch their local fighters move up to the Main PPV show. This international expansion by Zuffa is them cashing in on the long tail of everything MMA.
Hmmm.... you don't say???
August 21st in Houston
USA vs BRAZIL
King Mo vs Feijao
Kennedy vs Jacare
KJ Noons vs Gurgel
Woodley/Tarec vs Galvao
Long vs Draculino
=)
USA vs. Brazil (international friendly, soccer)
Date: August 10th
Coincidence?
The Dos Equis guy wishes he was Brock Lesnar.
by SSreporters on Jul 21, 2010 7:45 PM EDT up reply actions 1 recs
we'll kill you guys :p
Felipe Melo não nasceu, ele foi expulso do útero
by Orcus on Jul 21, 2010 8:49 PM EDT up reply actions 2 recs
If Bradley is still coach then yeah
But it’s just a friendly. So instead of conceding in the first 10 minutes we’ll give up a goal in the 12th minute.
The Dos Equis guy wishes he was Brock Lesnar.
That’s an interesting coincidence. At least the US fans wont have to wait long to get revenge. I’m seriously thinking a Brasilian sweep is in the cards at 117 if alves can stuff some TD’s. Dos anjos skills could make him a good anti-guida…maybe another arm bar or at least some omaplatas.
Your beliefs become your reality.
by Hardy's in your face on Jul 22, 2010 1:38 AM EDT up reply actions
It’s so weird to me that Brazil, which is second only to the U.S. in terms of producing top fighters (if indeed they are second) is not a major market for the sport.
How does that even work? They must just have this enormously productive little combat sports subculture. Just imagine if MMA did blow up there.
Once I said hello to a Brazillian. I now have an enemy for life.
Keep Firing, Assholes!
Truculence, Belligerence, & Pugnacity
by Ubernoober on Jul 21, 2010 8:07 PM EDT reply actions 1 recs
USA and Wrestling Versus Brazil and JiuJitsu or Striking
Gatti. Dekkers. Pele. Aoki. Kang. Vanderlei. Basillio. Harry Greb.
by theworldsoldestsport on Jul 21, 2010 8:23 PM EDT reply actions
More like
BJJ vs. Wrestling.
Pro-wrestling and MMA: I have the best of both worlds.
by Rod Mapada on Jul 21, 2010 8:25 PM EDT reply actions 1 recs
Trash talk vs Interpretive dance
Keep Firing, Assholes!
Truculence, Belligerence, & Pugnacity
by Ubernoober on Jul 21, 2010 9:43 PM EDT up reply actions 4 recs
Nate
UFC 114 was Rampage vs Rashad, 113 was Lyoto vs Shogun 2
Go get that bread, Kimbo Slice. - Mike Fagan
by SouthAlaBamaRampage on Jul 21, 2010 8:39 PM EDT reply actions 1 recs
Anybody know the line of JDS vs. Big Country?
I have a feeling about Big Country, but I need to know the number.
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
2.5 to 1 underdog
Go get that bread, Kimbo Slice. - Mike Fagan
by SouthAlaBamaRampage on Jul 21, 2010 9:05 PM EDT up reply actions
Main Card Predictions (Soccer/Football style)
USA 1 – 4 Brazil
Mir, Nightmare , Axe Murderer , Bones
Great post
And cool that you gave props to malito3og3, who had this spotted from jump.
█♣█
A wise man told me don't argue with fools
Cause people from a distance can't tell who is who -- Jay-Z
Phew
At first I thought the UFC made this poster and I was about to submit it to Photoshop Disasters.
I see the USA side taking 4 of the 5, to me JDS is the only big favorite on the brazil side but who knows.
"they mad at me, I keep going hard reppin/
cause what's your Rampage to Rashad Evans/"
-Joe Budden (Something To Ride To)
http://www.zshare.net/audio/76866807deabe3c1/
Srsly?
No love for the pink-wearing spider?
Pro-wrestling and MMA: I have the best of both worlds.
by Rod Mapada on Jul 21, 2010 10:11 PM EDT up reply actions 1 recs
UFC 117, top to bottom:
Brazil
USA
USA
Brazil
USA
Brazil
3-3 Draw, just like every boring assed soccer game at the world cup.
Keep Firing, Assholes!
Truculence, Belligerence, & Pugnacity
I like hockey, a sport where fistfights break out regularly during play. The penalty for fighting is 5 minutes in the penalty box. the pace is fast and hard hitting with extremely rapid swings in momentum.
The lack of sportsmanship soccer make me want to vomit. A bunch of pretty boys running up and down a field for an hour and a half, faking injuries, maintaining their hair and playing keep away to protect a 1-0 lead does not inspire me.
Keep Firing, Assholes!
Truculence, Belligerence, & Pugnacity
There's gotta be something cool to it
why the hell do all of those hooligans love it so much?
"The Wu is too slamming for these Cold Killing labels
Some ain't had hits since I seen Aunt Mabel
Be doing artists in like Cain did Abel
Now they money's gettin stuck to the gum under the table"
oh, so you want to see them fighting eh?
soccer is not meant to be a violent game (although it can be sometimes by arrogant players/fans), don’t know why you feel the need to bash a sport you don’t follow nor know nothing about…
Felipe Melo não nasceu, ele foi expulso do útero
To be fair, I hate lots of other sports for arbitrary reasons.
Keep Firing, Assholes!
Truculence, Belligerence, & Pugnacity
You need to watch some South American league soccer
I’ve seen some Kung-Fu kicks happen.
The Dos Equis guy wishes he was Brock Lesnar.
I will admit Europeans tend to embellish more
But South and Central Americans go freaking mental.
The Dos Equis guy wishes he was Brock Lesnar.
I like hockey too, but I'm not too big on fights
But I love the fast pace, hard checks, and of course Roberto Luongo.
The Dos Equis guy wishes he was Brock Lesnar.
Hockeys golden age ended in the 90s.
This version of hockey sucks compared to the hockey from 80-90.
Its up to Nelson and Fitch for the US.
I really hope Sonnen wins, but I don’ think he will, and Dos Anjos.
I'm impressed
By the knowledge and respect shown by both the writer and the commenters in this post. Any other group would have turned this into a racist mess. I’m very proud of the MMA community.
Well
it is technically an issue of nationality.
"The Wu is too slamming for these Cold Killing labels
Some ain't had hits since I seen Aunt Mabel
Be doing artists in like Cain did Abel
Now they money's gettin stuck to the gum under the table"
another shrewd business move by zuffa
bravo well played
will be cheering hard for t. silva and alves
You must defeat me to stand a chance.
I'm just wondering how you didn't notice it
when it was brought up in nearly every thread involving 117 as a whole (and not focused on Sonnen’s mouth) :P
http://mixedmartialartsblogger.wordpress.com/
by Cory Braiterman on Jul 21, 2010 11:41 PM EDT reply actions
Since the poster seems to have strangely disappeared from the article:
by Chromium on Jul 22, 2010 2:45 AM EDT reply actions 1 recs
Fitch's head
is bigger than Roy’s belly? Say it isn’t so! =)
Pro-wrestling and MMA: I have the best of both worlds.
Not an official UFC poster
It was probably taken down because it isn’t an official UFC made poster, it was made by a fan and also they didn’t give the guy who did make it any credit.
Just like with soccer...
6-0 for Brazil
It disappoints me when some vocal people in cyberspace hide behind a pseudonym and make malicious and baseless attacks against athletes that have never failed a screen for banned substances. These keyboard toxicologists think that they can merely look at an athlete and "know" that so-and-so is a "juicer." There is a term for that. It's called "delusions of grandeur," and medication may help. (Dr. Johnny Benjamin)
Another reason the Brazilian market is so lucrative...
is time zones, something that is always going to be an issue with European, Asian or Australian venues. Nobody wants to pay $45 for a tape delayed PPV nor does anybody want the UFC to hold an event at 10 in the morning local time. Brazil on the other hand is pretty much on the same general longitude at the US making it a very viable market.
Bob Arum thinks I'm a white Nazi skinhead even though I'm a brown grad student (with hair)
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