"The (Japanese) audience was brought up watching it for free on TBS and Fuji," he said. "Well, they're not a paying public. The UFC has a hardcore fanbase that's ready to lash out $50 for whatever the [expletive] they put on TV, with at least an average of 300,000 (pay-per-view) buys. So the UFC knows that they will receive at least $15 million dollars in revenue.
"Put that in perspective with Japanese MMA. Imagine if out of those 12 million people, half a million were ready to cough up $50 each time DREAM was on?"
almost 2 years ago
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Wishful thinking.
The Japanese will not/won’t be willing to spend $50 or really, any amount of money for an MMA event unless it became more popular than anything else out there. They might have paid during the PRIDE golden years but the fact is, Japan doesn’t have the same pay-per-view culture as the US. Everything, boxing included, is free on television.
"Referees, be sure to step in and stop the fight on time tomorrow, because I might get carried away in the moment and my many punches may end up destroying my opponent." - Tatsuya "CRUSHER" Kawajiri
That’s what I was thinking when I read that. It’s going to be hard to get people who are used to seeing the shows for free to start paying for them unless you really come up with something special. I doubt Dream will be able to change to a PPV business model for their shows in Japan at this point. Still it’s interesting to see what Dream is thinking in that article.
The only way I could see them testing the PPV market is attempting with K-1 which is far more popular. DREAM has enough problems and a failure in PPV could kill them.
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by Matthew Roth on Jul 18, 2010 1:17 PM EDT up reply actions
I don’t even think so but Possbly I could see FEG trying it for NYE for Dynamite. The only way I ever see it worling is this MMA would have to be at its popularity like it was back in the last 90’s early 00’s in Japan and they would have to have the most kick ass Dynamite card ever put on and then still I can’t ever see it working the way the market is set up in Japan but just maybe it would ? But we are still along way from FEG even trying a PPV the way MMA is now in Japan. Who knows what the future will bring for MMa in Japan, lets hope its good though ?
it is a great point about MMA in Japan and the difference with North America one market is all about PPV the other about TV rankings. ITs one I never thought of and is so dam obvious. Right now I just can’t ever see it taking ahold the way the MMA market is in Japan and thats probably one if not the biggest reasons that Zuffa has not set foot in Japan other then the Japnese mob and you need MMA tio really be on TBS in Japan to be popular. PPV in Japan is something a org should think about doing in the future though ?
It also shows that network tv just isn’t what it’s cracked up to be too. Dream’s tv ratings are significantly higher in primetime than any US organization gets here but they were in trouble and pushed off to late night. By comparison the UFC’s PPV buyrates keep them well funded not their tv contracts. Makes it pretty obvious why being on CBS isn’t as big of a deal as people make it out to be.
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