Floundering Judo Superstar Satoshi Ishii and the Future of Japanese MMA
Olympic judo gold medalist Satoshi Ishii was the most highly touted prospect coming into MMA in 2009. Now he's lucky to get a DQ overturned in a very minor league promotion. Nightmare of Battle reported:
The X-1 promotors have overturned the Satoshi Ishii DQ loss to Myles Tynanes to a no contest due to a referee miss. When Ishii dropped Myles at the end of the first round the gong wasn't noticed and the referee acted too slow (he didn't step in-between immediately following the gong sounding).
When Ishii heard this he didn't really care much. In his mind he won the fight. He showed growth in his stand-up game and that has increased his self-confidence. The fact that he KO'd his opponent is bigger than the result being overturned.
They are also reporting that Ishii is likely to fight next on one of Impact FC's cards in Australia before returning to Sengoku in August.
Jordan Breen (transcript via Fight Opinion) thinks that Ishii's journey into the MMA wilderness is a good thing:
"Satoshi Ishii has done something really interesting that very few Japanese guys get the chance, let alone actually forward with, and he's left Japan, he's training at HMC out in Hawaii and basically he's just fighting like an MMA prospect. Just fighting every couple of weeks. When you compare and contrast that to how most Japanese athletes are handled, especially cross-over guys who won Olympic medals, it's a bit crazy really. It's almost like MMA's kind of like a sport. You know, just this guy who has some potential just going, he's training somewhere, he's fighting as much as he wants. It's kind of like the way that MMA's supposed to be almost. And he's probably going to win as a result of it. Right now, he's not facing world-beaters. You know, he's had an exhibition fight in Hawaii, he just had a fight down in [New Zealand] that he won via armbar.
The point is that Ishii now can train at his own rate. He's outside the media scope of Japan. No promotions are forcing things upon him. He's just getting to train and develop at his own rate and do his thing. That's great. We can only hope that MMA, as we continue to globalize, offers these opportunities to more guys. There's an Olympic gold medalist wrestler or judoka from Japan who want to learn how to fight MMA properly, they don't have to be put into you know fights for half a million dollars immediately where they're going to have their competitive edge dulled by the fact that they're facing guys with 10 times more experience. So, good for Satoshi Ishii. And good for his handlers for recognizing that this is probably the best way to develop an actual fighter."
Zach Arnold strongly disagrees:
With natural MMA prospects, you can separate the love-of-the-game and business factors. With Satoshi Ishii, you can't because they will always be intertwined. His whole selling point for getting into the business in the first place is because of his Olympic background, so you have to be really careful with how you start. Once he turned pro, he started doing press conferences and the negative charisma was just overflowing. The media turned on him and looked at him as a goof. And he indeed was a goof who goofed up very badly when he chose Sengoku over K-1. It was one of the most asinine business decisions he could have ever made. At the time he made that choice, I remember talking to agents in Japan who handle fighters who were just shaking their heads at how badly things were being managed for him. Then, when he had surgery last year, people started questioning what kind of skill level he had in the first place. There were plenty of whispers that his training sessions weren't going well at all and that he was a very slow learner.
If you are managing Ishii's business affairs, you owe it to him to be honest and to do the right thing. Your margin for error with someone like him who can be your meal ticket is very small. If you bring someone like him into MMA, you have to be able to make a snap judgment after a couple of months of training and be able to figure out, OK, can this guy actually improve or is it going to take too long or is he just what he is and do we need to cash out and get as much as we can before the public thinks he's a fraud and then go back to salvaging him afterwards and rebuild his image? In this case, his management team should have done the deal with K-1 and played it smart. Instead, he ended up with a lousy deal and is in this awkward position.
Essentially Breen and Arnold are splitting along the lines of fight fan and student of promotion. What Ishii is doing is without a doubt what's best for him as a fighter. He's a very young kid with almost no MMA experience, by all means bring him along slowly. But Arnold is right that he totally botched his coming out party by signing with Sengoku after going on a big media tour.
But this brings up some larger issues about Japanese MMA and its failure to develop propects. And here's why this matters: modern MMA was invented in Brazil and Japan; Japan was the first country in the world where MMA achieved popular succes; Japan has a tradition of combat sports that rivals any nation in the world. If MMA stops growing in Japan, we've got problems.
More in the full entry.
Hayato "Mach" Sakurai spoke out about this in a recent interview with MMA Fighting:
All the the good fighters used to be young. Now they are all old and no one has replaced them.
There has to be some program or campaign to create new fighters like The Ultimate Fighter for the UFC. There is nothing to develop fighters. The Ultimate Fighter is really a copy of an older Japanese boxing TV show, and we need that again in Japan for MMA otherwise the level difference between Japan and the rest of the world will become even worse. Japan is going to become weaker and weaker.
...
You seem frustrated by Japanese MMA.Of course I am! It's hard for me to speak out loud about this but of course I am! What is with these guys who come from other sports and get so much money to fight. Three times as much money as any MMA fighter! If the MMA community has money like that to spend, they should be spending it on young fighters. Too many young MMA fighters cannot spend the time they need to on training because they need to work to support themselves and that takes too much time away from the gym.
Tsuyoshi Kosaka spoke to Sherdog about the same issue:
"In my estimation, the UFC is already quite complete in terms of promotion and their roster of fighters," he says. "In Japan however, whether Dream or Sengoku, MMA is still developing. We still need to raise greater public awareness of the sport and of the fighters themselves. A lot of people in Japan still don't know what MMA is and why fighters do the things they do in the ring. We're still at a stage where we need to explain things to everyone."
Tony Loiseleur elaborated in the same article:
Besides being a pioneer for Japanese in the Octagon, Kosaka is one of Japanese MMA's greatest domestic resources. Serving as guest commentator for Dream and UFC broadcasts in Japan, Kosaka is also an ambassador to fans and laypersons alike by conducting public video seminars where he meticulously dissects major MMA events.
Japanese isolation from the rest of the MMA world is a complex dilemma. On the one hand, Japanese promotions do little to appeal to or acknowledge the international audience, which then diminishes the impetus for homegrown fighters to learn about international MMA and venture abroad. On the other hand, while Japanese promotions doggedly work to revive a domestic market, they are currently promoting MMA to an audience that simply is not interested in the sport.
There are no indications that this narrow focus will ever change. Historically speaking, what Japanese MMA seems to need now is what buoyed K-1 Max and Pride's success -- omnipresent, charismatic stars that capture the imagination of everyday Japanese people and not just fight fans.
Ten years ago Japan produced a bumper crop of MMA stars: Kazushi Sakuraba, Hayato "Mach" Sakurai, Tsuyoshi Kosaka, Rumina Sato, Caol Uno, et al. Five years ago hot new prospects like Takanori Gomi, Tatsuya Kawajiri, and Shinya Aoki were coming to the forefront. Today there doesn't appear to be a new generation on the horizon.
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re: Ishii
Wouldn’t say the DQ being overturned is a very big deal, as it was just an exhibition bout and doesn’t count on his pro record either way.
I do agree with Breen, though, that Ishii is going about developing his career/skills in a smart way in the wake of the Sengoku shake-up.
yeah i just wanted ot post on it
since our only other post on the topic reported the DQ.
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It just needs a flashier headline. Something like “Ishii killed Japanese MMA”. Or “Arnold hates Japan”.
http://www.twitter.com/TB_Money
"Japanese MMA nuked!"
I am a horrible person.
by pud333 on Jun 9, 2010 1:54 PM EDT up reply actions 3 recs
No, you have to phrase it as a question
“Has Ishii Nuked Japan?”
Don't believe a word I say, I don't train BJJ.
I blog at TangleBones - you should follow me on Twitter here.
If you like it, you should put a rec on it.
"Has Ishii killed Japanese MMA or will he let Dana White do it."
That’s more like Nate
I get more rec's then a Toyota!
by DayGeaux on Jun 9, 2010 2:13 PM EDT up reply actions 1 recs
Since trying to predict the fate of MMA in Japan (or any country) doesn’t really interest me, I can only take issue with your assertion that there is no promising stars on the horizon in Japan. The article you pulled the Kohsaka quote from, of course, is about Katsunori Kikuno, who’s got heaps of potential. Then there are guys like Shigeki Osawa and Maximo Blanco (I know, he’s not Japanese) who have high-level wrestling pedigrees and who are “Sengoku training players,” with WVR managing their careers very closely/well. Plus, the depth of talent in the 115-135 range is about to be exposed via some major tournaments.
I'm stoked about Kikuno
but he’s pretty lonely out there. And is he 28 or 22? If it’s the latter, then I should add him back in. But if he’s 28, this is about as good as he’ll get.
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Blanco doesn't count -- he's not Japanese
Osawa I have my eye on, but he’s not giving me Moon Wolf flashbacks or anything.
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Hasn’t Blanco hinted that he wants to fight in the UFC as well, or at least that he’s not all that happy with Senguko? Maybe i’m remembering it wrong though.
Blanco may as well be Japanese.
He’s spent his entire MMA career there so far, trains at Yoshida Dojo, speaks Japanese, has Japanese management, etc.
As for Osawa:

Good read - Zach Arnold's point deserves less credit though
I think Zach Arnold’s opinion invalidates itself by having nothing to do with fighting and basically pre-supposing the imminent failure of Ishii’s career as a starting point. He’s basically just saying “I would have taken the money and ran” with no regard for the possibility the guy could be developed. It’s a lame non-point imo.
Why did he go with Sengoku instead of FEG?
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by Thats It For you! on Jun 9, 2010 1:55 PM EDT reply actions
I believe Ishii’s official reason was that he had more respect for Sengoku’s brand of MMA than FEG’s, but I’m sure the price was right too.
At the time, the price was not only right, but also more likely to be received by Ishii and his people
One of SRC’s newest sponsors at the time (Senko, a Japanese logistics company) contributed approximately 500 million yen (about $5 million) to Sengoku to acquire Ishii. This was amidst rumors that the competition in Dream was having cash-flow problems, which lately, has apparently resolved itself after NYE 2009.
Keeping in mind what everyone knew and felt at the time (in that everyone was struggling to make a profit in MMA here), since the money was guaranteed by coming from a sponsor and not the promotion itself, it made more sense then to go with Sengoku.
So in a way, it really was a cash grab in the end.
by Tony Loiseleur on Jun 9, 2010 9:24 PM EDT up reply actions 1 recs
Ditto, but I think the thanks should be going to you, rather...
Since you’re facilitating active discussion on Japanese MMA. :)
by Tony Loiseleur on Jun 9, 2010 10:38 PM EDT up reply actions
Ishii’s 23 years old. As long as he builds upon each fight he will be fine. Probably get closer to signing with a major promotion in a year or so.
There is one thing to consider. Regardless of his record or skill level when the UFC decides to get in Japan Ishii will be along for the ride.
If MMA stops growing in Japan, we’ve got problems.
What problems? And hasn’t it stopped growing since Pride fell apart? Things have been going pretty well since then.
by Mocha Shaka Khan on Jun 9, 2010 2:04 PM EDT reply actions
I’m talking about MMA in general, it’s as popular as it’s ever been.
by Mocha Shaka Khan on Jun 9, 2010 2:16 PM EDT up reply actions
it's been growing in the US
but flatlining in Japan so overall it’s up a tiny % world wide but not like if it was booming in both markets.
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Citations on those numbers please Nate.
And i would question that it’s only growing in the US, but largely worldwide, with Canada leading the way.
thanks
no numbers — not in the mood to put my hand up my ass right now.
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by Nate Wilcox on Jun 9, 2010 2:39 PM EDT up reply actions 1 recs
Canada has a population of just under 35 million. Us Canucks love us some MMA, but I’m not sure how that translates worldwide at this point, ya know?
Canada and the UK are growing exponentially. Brazil is also doing pretty well. Jungle Fight has really ramped up their schedule over the last couple of years after basically going out of business in 2007, and Bitetti Combat has put on a number of strong cards in their short existence. Plus, if M-1 Global can be believed, they are doing a booming business is Russia and the former Soviet satellite countries.
I’d say MMA is definitely much bigger worldwide than it was five years ago. Honestly, Japan is the only place where interest in the sport has dropped off.
Yep compared to the US’s 307 million, Japan’s 128 million and Brazil’s 192 million or even the UK’s 61 million people Canada just isn’t that big of a market(not to take away from it’s current importance or the fact that MMA is growing strong there). The next big countries to tap would be Russia with it’s 142 million people, China with it’s 1.3 billion people and India with it’s 1.1 billion people, all three of those countries have growing economies and popular martial arts traditions to build off of.
basically that if the sport
fails to establish itself in Japan — the first wealthy country to adopt it in a major way — then it’ll likely fail in the long run in the US too.
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Deep down inside, I fear this. As much as I love MMA, sometimes I fear it may be a flash in the pan in the greater scheme of things. This is why I’d prefer Zuffa to focus more on establishing MMA and entrenching it in North America, its original base of operations first, before move onto China.
by pud333 on Jun 9, 2010 2:21 PM EDT up reply actions 3 recs
well said
this is what i’ve been blogging furiously about in dozens of posts and utterly failed to articulate and you go and do it in one short comment.
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But isn’t the entire point of globalization to insulate your business from being dependent on one market?
If you are worried that the US market might disappear, then it would make sense to establish yourself in as many other markets as possible so that your company can survive a domestic downturn.
by Steve4192 on Jun 9, 2010 3:35 PM EDT up reply actions 1 recs
But if you are an American country and 90% of your revenue comes in from the North American market shouldn’t you shore up that region first?
does it need to be shored up? is there evidence its in trouble atm? i would think that its strong atm so that can explore the other options while they have a solid grounding at home
How much of a local scene does Japan have besides DREAM, Sengoku, and Shooto?
Whereas MMA promotions in America are practically a dime a dozen.
There’s a big logical fallacy here. I just can’t name it.
by judonerd on Jun 10, 2010 12:43 AM EDT up reply actions 1 recs
Perhaps Post hoc ergo propter hoc, or Affirming the consequent ?
Wikipedia has a big list of them :D
by who me on Jun 10, 2010 2:17 AM EDT up reply actions 1 recs
Good article Nate
I think Iishi is absolutely taking the best course to building his career. He’s young and he doesn’t need to be challenging the best in the world for awhile yet.
I think it’d be a great idea to do a TUF show there just for Japanese TV. From that they could do Japanese Fight Nights and so on to build thier own stars
I get more rec's then a Toyota!
yep
The need more star power to build back up to the Pride days. If they worked the Co Promotion more with strikeforce and put on bigger shows they could pull it off. It makes me think how Dynomite will play out this year
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by Thats It For you! on Jun 9, 2010 2:16 PM EDT up reply actions
I am sick of hearing about MMA’s poulaity in Japan. Like Breen also Says all it will take is one fighter with charisma to make another kakutogi boom like time period to happen. MMA in Japan is slow but just fine.
very True but Japans MMA scene is very much pro wrestling like. Just look at the things Bob Sapps picture was on at the height of his fame during his hay day in Japan, All it will take is a another Bob Sapp type of character top get the public into MMa ouncer again in Japan.
but that doesn't get us anywhere
except preparing for another bust.
the 1990s produced a ton of great fighting talent in Japan, the early 2000s another nice crop. But wtf happened in the last 5 years? If they can’t bring in a wave of new talent on the heels of Sapp, Yoshida, etc then I don’t think another Sapp gets us anywhere.
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very true Nate a charactor like that won’t make the popularity last long at all. What I do hope is someone like that will start a rejuvenation for the publics like of MMA but then actual talent will then take its place like what happend in the late mid to late 90’s. The bottom line is something has to get it going again and I don’t think its going to be Ishii like so many hoped it would be.
You can’t build a sport on the reputation of a one-off “character.” Yeah, people might get excited again, but that’s just a fad. Fads come and go. It’s like building a house: you need a solid foundation, because no matter how flashy and nice the rest of the house looks, without that foundation, sooner or later it’ll come crashing down.
I totaly agree 100% pud333 ,you can’t build any foundation like that. See my comments above. What I hope is something like a Bob Sapp character will give it the jump start it needs then real talent can take over the cheers and fanbase of the Japanese public.
TUF Japan recipe:
- Toss in a couple dozen talented fighters
- A pinch of personality
- Sprinkle in a Bobb Sapp clone (for flavor)
- Toss it all into a fishbowl and get it on national television for approximately 45 minutes to one hour.
- Serve with Sake.
by pud333 on Jun 9, 2010 2:46 PM EDT up reply actions 2 recs
Awesome stuff
"I have trained to fight an army. There is no way one man can stop me if many cannot." -Georges St. Pierre
I think it’s better for Ishii to do what he’s doing on small shows in Hawaii than in Dream or even Sengoku probably.
Getting beat or struggling on a big show in Japan isn’t going to help. It doesn’t make sense to make a big bet on him being the next star until they are sure he can hang. If he proves himself elsewhere, then he can go to one of the big japanese shows and try to help them.
If he continues to struggle and it’s obvious that he’s not the next big thing, he can still get a big payday out of Japan if they bring him in for 1 fight to try and get some of his olympic star power to rub off onto the next guy, so it’s not a total waste.
Continuing to have performances like he did against Yoshida makes no sense, and trying to build up his skills and his career (like he’s doing now) in the big shows in Japan also doesn’t really make sense.
Also, if he can become a success this way, it can cause Japan to reevaluate how they do things, or cause more japanese newcomers to try and make it on their own outside of Japan, which would help those individuals, and give their organizations a way to do good ratings in Japan.
I like it that Ishi is training outside of Japan and actually taking the sport seriously. The DQ is worrying because of the blatant dickish behaviour involved and Zach Arnold does have a point about issues with how he is being handled but to see a guy taking the long term approach to training up to be a “real” MMA fighter is a good thing. It’s risky because if he just can’t make it to the higher levels then he left a lot of money on the table selling out in Japan for quick paydays but building for the future just seems to be the professional athletic approach.
As far as MMA in Japan goes it has always been tied to pro wrestling in Japan and when pro wrestling is down of course the real thing is going to be down too. MMA’s appeal in Japan has always been as much about the spectacle as it has been about the sport, it just doesn’t work very well without that aspect of it. Pride built a house of fireworks and effects and over the top characters but at the end of the day that just doesn’t build anything that last. They really need to retool the whole show over there but no one is going to want to go back to the drawing board or try anything new. I look for them to keep digging for that next oultandish big payday star to feed to the viewers and working to try and recapture what old Pride was before instead of building something new.
I think they should openly promote (and maybe even co-promote) WEC in Japan
Japanese audiences want to see Japanese fighters, and with the current state of things there’s only competitive Japanese talent in the lower weight divisions for the most part. The UFC is a brand above and apart from all other MMA promotions, but the WEC doesn’t have any of the same name value. I think it would be awesome to let it cross-polinate with the Japanese shows the way Strikeforce is starting to, to cultivate shared interest in the UFC as its ‘shareware’ offering.
(As an added note, people accuse the WEC 155 div of being a sandbox outside the UFC, which could actually work in the promotion’s favor since GAIJIN SMASH is likely to happen right now when you plug Japanese fighters into the full-on UFC shark tank— it’s a situation the UFC brass and Joe Silva have contributed to with their dismissive use of Japanese fighters when it comes to who they choose to develop and who they throw to the wolves. They’ve basically just given Japanese prospects the ol’ ZENKO every time)
Who are the Japanese “prospects” that the UFC have signed and then thrown to the wolves? Most of the guys the UFC has brought over from Japan were higher ranked veterans there not prospects. Guys at that level are supposed to be able to compete in the UFC shark tank, if they don’t then it isn’t the UFC’s fault. I think Mach is right about the lack of young prospects getting developed in Japan.
I don't think he read anything past the title...
Calling an improving Satoshi Ishii a “floundering Judo star” is the only negative Nancy thing I see.
I think Zach is pretty unfair in his assessment of Ishii. His Dynamite fight with Yoshida actually did a great rating, and right now he is on track to finish up his contract with Sengoku this summer/fall and then he’ll be free to sign with FEG and do another big Dynamite fight this year. I wouldn’t consider a year dedicated to improving his skulls in obscurity to be lost time, necessarily. It seems like he is really trying to turn himself into a finisher too; his style is somewhat reminiscent of Enson Inoue in his early years.
fighting spirit
i think the reference is to the fighting spirit….pride captivated peeps because the fighters got in the ring to knock the other guy out…now with an emphasis on wrestling there are alot more decisions…i can tell you from first hand knowledge that is not what japanese fight fans want to see…and frankly neither do i…mma has stopped evolving because of wrestling, all the counters to wrestling have been outlawed…mma has no fighting spirit just a bunch of guys who want to graeco-homo it up for 15 minutes so they can say they are fighters to get laid….
by hu tang clansman on Jun 10, 2010 3:45 AM EDT reply actions

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