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Around SBN: Full Coverage of 2012 Coke 600

My Bellator 23 Experience

 

Last night I was lucky enough to receive a press pass to Bellator 23 in Louisville, Kentucky.  It was about a 5 hour drive for me to get to the venue and I learned a very important lesson: bring sunscreen if you’re going to stick your arm out the car window for 5 hours.  By the time I pulled into the parking lot next to the venue, my entire left forearm was burnt to a crisp.

Anyways, the venue where Bellator 23 was taking place was incredible.  It’s called 4th Street Live!, and it’s semi-outside.  There’s a big glass roof over your head, but the north and south ends are completely open.   As you can see below (this was before the undercard fights even started) the place was jam packed, even the above walkways and balconies were lined with anxious spectators.

Star-divide

I picked up my credentials and took a seat in the press row next to a cool blogger from Louisville and a sportswriter from the The Courier Journal who had never been to an MMA event before.  Before the event started, I had a chance to talk to UFC welterweight Marcus Davis, who was there to support his friend's girlfriend Zoila Frausto, who was fighting that night.  Zoila didn't disappoint, scoring one of the best knockouts in women's MMA history midway through the second round against Rosie Sexton.  The crowd completely ate it up, it was stunning.  After the event, Bellator CEO Bjorn Rebney said that Zoila is first in line to take someone's place in the season 3 women's 115 lb tournament if someone can't participate.  (There's a decent chance Rosie will be medically suspended for more than the next 6 weeks, which is when  the tournament starts.)

In the finals of the middleweight tournament, Russian striker Alexander "Storm" Shlemenko withstood an early push by Brian "The Beast" Baker and earned a fantastic TKO victory.  Shlemenko dropped Baker with a straight right punch followed by a big knee to the body, the referee stopped the fight after Baker turtled up and ate several unanswered punches.  I asked Baker what his gameplan was at the postfight press conference and he said,

Well the plan was to stand and trade with him a bit, get his defenses down and then take him down near the end of the round.  I felt a little flat though, and you saw what happened.  In retrospect, I really wish I'd taken him down sooner.

In the featherweight tournament finale, Joe Warren put on an epic display of heart against Patricio "Pitbull" Freire.  Freire absolutely dominated the first round, first locking Warren in a standing arm triangle, the likes of which I'd never seen before and what likely would have been a submission of the year candidate had he pulled it off.  Pitbull shrugged off Warren's takedown attempts and dropped him with about a minute left in the 1st round.  Freire spent the next 55 seconds trying to get the fight stopped and latched on a rear naked choke just as the bell rang.  I thought for sure the fight was going to be stopped at the end of the first, and I was certainWarren wouldn't come out for the 2nd round after the beating he took.

Warren not only came out for the 2nd, but he was more aggressive with knees from the clinch and had a huge takedown about halfway through the round.  Warren was active enough from on top to keep the ref from standing them up and the crowd roared with approval.  In the third, Warren took Pitbull down multiple times, and had one last big takedown with 5 seconds left in the fight as the crowd chanted "Let's go Joe!"

The judges ended up ruling it a split decision victory for Warren.  He won the last two rounds, but I was pretty certain that first round should have been 10-8 for Pitbull, which would have made the fight a draw.  Many other writers agreed with me and so did Joe Warren face, which was really busted up after the event, check out my picture of him seated next to Bellator CEO Bjorn Rebney.

At the postfight press conference I asked Bjorn what would have happened if the fight had been ruled a draw since this was the tournament finals.  He said that someone had to win since this was the finale and if there had been a draw, they would have likely gone to a 4th and final round.  Regardless, Warren got the W, but it does beg the question: What does it take for an MMA judge to score a 10-8 round?

The last televised fight was a bantamweight eliminator match between Nik Mamalis and Albert Rios with the winner getting an invite to Bellator's season 3 bantamweight tournament.  Mamalis made a big statement in his first fight at Bellator 20, earning a submission victory over Mark Oshiro, who had already been invited to the bantamweight tournament.  Mamalis again impressed, this time avoiding some big submission attempts and rocking Rios near the end of the round and finishing him off with some ground and pound.  It's a great story for Mamalis, who was an afterthought four weeks ago, but now will be given an opportunity to win Bellator's inaugural bantamweight title.

After the event, all televised fighters attended the postfight press conference which Bellator streams live on their website.  They even allow questions to be sent in via e-mail or twitter.  There is literally a PR guy with a laptop scanning for questions from the fans which I think is pretty awesome.   One of the better questions concerned free agent welterweight Jay Hieron, who was in attendance.  Bjorn said that Bellator would love to have Jay, he hasn't been given as much exposure as he deserves and he would be a welcome addition to their welterweight division

Nik Mamalis and Zoila Frausto at the post-fight press conference

 Zoila Frausto and Nik Mamalis at the post-fight press conference

I didn't want to be a press conference hog so I only asked my two questions, but I had a chance to talk to a lot of the fighters afterwards.  Joe Warren made sure to tell me "Go Blue" since I had an Ohio State shirt on and he was a Michigan alum, which I found amusing.  Alexander Shlemenko said that he would have some surprises in store for Bellator middleweight champ Hector Lombard, maybe a spinning back flying knee?  He's tried a spinning of everything else.

I tracked down Bjorn Rebney one last time and asked him about what weight class their 4th tournament would be for season 3 since they hadn't announced any fighters yet.  Bjorn told me they initially wanted to hold a light heavyweight tournament but they were having trouble finding enough free agent talent to make it intriguing enough.  He told me that it is not yet official, they are leaning towards only having the three tournaments (heavyweight, bantamweight, women's 115) and then just filling the rest of the televised portion with interesting non-tournament fights.

Lastly I got to talk to the WEC's Scott Jorgensen, who was in the corner of Joe Warren.  I asked him about his upcoming fight with Brad Pickett, and jokingly told him to watch out for that nasty Peruvian Necktie.  Scott thundered back by saying "If Brad shoots in I'm gonna rip his head off with a guillotine" and I believed him, especially after seeing what he did to Chad George at WEC 47.

All in all, I had a great time.  The Bellator fighters are so down to Earth and easy to talk to, the same goes with Bellator CEO Bjorn Rebney.  In my opinion, this might have been the best show Bellator has put on thus far in their two year, 23 event existence.  All the fights were entertaining, featuring some great comebacks and back-and-forth moments.  The undercard was very exciting as well, especially the see-saw welterweight bout between Stoney Hale and and Mike Fleniken which Hale won via rear naked choke at the end of round 2.

My only disappointment was the lack of mainstream media coverage.  There were about 7 or 8 bloggers in attendance and one local sportswriter.  Bellator consistently puts on great shows, with highlight reel moment after highlight reel moment.  They have a few high caliber champions and a very well spoken CEO who represents them well along with an FSN television deal every Thursday night.  I know they are new and will probably experience growing pains along the way, but these guys are legit and deserve more attention than they receive.  Here's hoping season 3 (which starts in August) will really put them on the map.

Edit: Since people keep bugging me about it, here's a link to the site I write for

The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.

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Very cool, great write up

I agree about that being their best show yet.

Can’t wait for the title shots!!

by 19Miles on Jun 25, 2010 6:10 PM EDT reply actions  

Was this your first time to cover an event?

by 19Miles on Jun 25, 2010 6:11 PM EDT reply actions  

2nd

I got to cover Strikeforce: Heavy Artillery last month as well. This was my first Bellator show though.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 6:37 PM EDT up reply actions  

thanks man

I don’t think I’ve got any other big credential opportunities until Bellator comes back to Louisville in September, but I’ll keep plugging away and see if I can sneak in somewhere.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 8:04 PM EDT up reply actions  

Marketing

Link your site in there somewhere!

Good writeup.

"The best book on the real history of MMA that I've seen," Dave Meltzer

by Jonathan Snowden on Jun 25, 2010 6:53 PM EDT reply actions  

ehh

I didn’t want to be a douche about it. I just like sharing my stuff here since my site doesn’t get nearly as much traffic. I do it every once in a while.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 7:59 PM EDT up reply actions  

link your site!

lordy, do I have to teach “how to hype your web site” classes?
; )

Follow me on Twitter @KidNate

by Nate Wilcox on Jun 25, 2010 9:20 PM EDT up reply actions  

haha fine

I added a link at the bottom of the page

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 9:24 PM EDT up reply actions  

good man!

Follow me on Twitter @KidNate

by Nate Wilcox on Jun 26, 2010 11:27 AM EDT up reply actions  

Man I wanted to go to that event. I work in Frankfort Kentucky but I’m stuck at home right now on medical leave.

by who me on Jun 25, 2010 6:57 PM EDT reply actions  

Oh man, unless you were deathly ill, you should have been there. Great show

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 8:05 PM EDT up reply actions  

Car wreck, if the doctors would let me drive I would have been there.

by who me on Jun 25, 2010 8:48 PM EDT up reply actions  

You coulda gone and picked him up asshole….

:)

by ufc4 on Jun 25, 2010 11:53 PM EDT via mobile up reply actions  

Nice write up. What’s interesting is, watching the Pitbull fight on TV, I had Pitbull winning Rd 1 10-8 and Rd 2 10-9. Oh well, at least it wasn’t as bad as the Toby Imada decision.

by Ironbuddha on Jun 25, 2010 9:15 PM EDT reply actions  

yeah I had the same thing

Rebney said if they had ruled a draw, they would have had a 4th round and I’m pretty sure Warren would have won the 4th round anyways so it’s not that big of a deal.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 9:26 PM EDT up reply actions  

great post!

rec this thing up people!

Follow me on Twitter @KidNate

by Nate Wilcox on Jun 25, 2010 9:20 PM EDT reply actions  

Oh shit

The Kid Nate stamp of approval. I’m probably going to get trolled now. I’ll get it started: Fedor is overrated and Werdum is gonna mop the floor with him tomorrow!

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 25, 2010 9:32 PM EDT up reply actions  

I agree Werdum is gone shock the world and win that fight.

Oh.. and nice job on the write up. I think I’m going to have to bookmark your site and add it to my list of stops.

Just BE.

by mattman73 on Jun 26, 2010 12:53 AM EDT up reply actions  

thanks man

It’s pretty much just me writing there at the moment. We’ve got like 3 other writers but they only ever post if I find some MMA event for them to go to in their area.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 26, 2010 3:03 AM EDT up reply actions  

Call me crazy...

but based on experiences and events like this, I feel like Bellator has a better shot someday of becoming the competitive #2 MMA promotion in the US than Strikeforce.

They are definitely building a more stable base than Strikeforce.

Dude. It's Anderson Silva.
If he gives a damn he will end Sonnen’s night by either sub or KO.
-SSreporters

By Monday morning Chael Sonnen will be pissing out of his neck.
-Also SSreporters

by Razreshat on Jun 26, 2010 1:18 AM EDT reply actions  

Bellator has their own set of issues to overcome but at least they do seem to have a distinct business plan and they are sticking too it. Strikeforce is all over the place and it doesn’t even seem like they have decided on what kind of promotion they want to be yet.

by who me on Jun 26, 2010 1:51 AM EDT up reply actions  

Definitely...

Bellator is building slowly and developing stars while adding a couple of fighters who I am sure are worth alot more than their asking price (Huerta for example). As opposed to buying overpriced, over-the-hill stars while paying premium for B-level talent.

It will take a long time, and may never happen, but I get the feeling that Bellator is going to prove to be a lot healthier promotion than Strikeforce will pan out to be.

Dude. It's Anderson Silva.
If he gives a damn he will end Sonnen’s night by either sub or KO.
-SSreporters

By Monday morning Chael Sonnen will be pissing out of his neck.
-Also SSreporters

by Razreshat on Jun 26, 2010 4:30 AM EDT up reply actions  

Having attended both Strikeforce and Bellator events (Strikeforce: Nashville, Bellator 23), I can say both companies are very, very amateur when it comes to putting on an event. They are building their promotions to be a television spectacle, not a live event, and I think that will ultimately be their biggest obstacle.
Thursday’s Bellator was almost comically underproduced. There were two tiers of seating, VIP and GA. GA was $15, which sounded incredible until we got there and realized that it was standing only in the middle of a mall. The reason people were standing on overhead walkways was because those were the only good viewing areas unless you were in the front row by the gating. This resulted in there being crowds of people vying for position to watch the televisions that had been placed on the sidewalks.
The only reason the seats around the cage were filled was because they dropped the price and were practically scalping their own seats just to fill them up. The pace was slow (even nontelevised portions), the venue was atrocious, the merchandising was comical, most of the crowd noise was canned and there was no connection whatsoever with the audience.
Strikeforce played a total of maybe ten different songs over the course of a few hours. And I say that without exaggerating. Their venue was dramatically barren (but at least they had an actual venue!) and I literally didn’t see a merch table while there. Their pacing was much better than Bellator’s and they have established names along with a healthy dose of local talent for prelims.

As good as these companies’ products are on television for a person who is interested in the lesser organisations and names, the live event is an incredibly crucial factor that I believe both promotions to be neglecting in such a way that it has and will hurt their development.

by Simco on Jun 26, 2010 5:30 AM EDT up reply actions  

Bellator is a very young company, Strikeforce has been in the fight promotion business for a number of years. I don’t know what goes on with Strikeforce where they don’t have their act together better but it really seems that Bellator is aimed at making the product look good for a tv audience instead of live. They are also much much smaller than Strikeforce is (they are having events inside of malls). Neither one of those companies is anywhere close to being where they need to be yet it’s just that Bellator seems to be moving in the right direction.

by who me on Jun 26, 2010 10:55 AM EDT up reply actions  

I can only hope they are.
If their live experience can become even half of what their televised product is (and there’s no reason it shouldn’t) maybe they wouldn’t lose money on every event and can stick around long enough to be great.

by Simco on Jun 26, 2010 7:04 PM EDT up reply actions  

They are going to lose money for a while, maybe even years but hopefully they have accounted for that in their business plan. Hopefully the live shows will get better but a big thing for them will be getting on increasingly better networks until they get to one that pays enough for them to make it off of.

by who me on Jun 26, 2010 7:27 PM EDT up reply actions  

I will agree about the pacing

But I understand it. Bellator wanted 2 fights before the televised portion and 2 fights afterwards. The two fights after the televised portion took place with pretty good pacing because they were no longer constricted by TV.

The first two fights ended pretty quickly but at least they had some interesting filler material, replaying the Bao Quatch and Georgi Karakhanyan fight from the first episode of season 2. I also liked their “top 10 Bellator moments” video that they showed in between the last few fights.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 26, 2010 1:00 PM EDT up reply actions  

You're not crazy

I feel the same way. This is my first season watching Bellator but I’m definitely a fan now. They do a good job of introducing their fighters via their packaged segments. The tournament format builds them up, forms a narrative and gives it a pro-sports feel. I think the show is very palatable to casual sports fans. Strikeforce comes off more like pro-wrestling as far as its production values go.

by DodgerFan86 on Jun 26, 2010 6:15 AM EDT up reply actions  

At the postfight press conference I asked Bjorn what would have happened if the fight had been ruled a draw since this was the tournament finals. He said that someone had to win since this was the finale and if there had been a draw, they would have likely gone to a 4th and final round.

Can they even do that under the unified rules?

by DodgerFan86 on Jun 26, 2010 6:20 AM EDT reply actions  

not sure

Maybe they consider it a semi-championship fight or something. Kind of like how they can’t have ties in the hockey playoffs and have to go to a shootout.

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 26, 2010 1:05 PM EDT up reply actions  

Yeah but in hockey shootouts are an established part of the rules. I don’t know of any precedent for a 4th round. We saw a draw in the Varner-Shalorus, which was also suppose to be a title eliminator. I don’t know if the commissions would allow promoters to unilaterally decide to have a 4th round. I’m glad you asked that question because I also scored the fight a draw.

Hopefully this will make Bellator come up with a contingency plan in the case of such an event, because I don’t think a 4th round will be allowed.

by DodgerFan86 on Jun 26, 2010 1:47 PM EDT up reply actions  

I was there too

Great show. Man I hope they come back.

Hey Pete
R.I.P.

by Grappo on Jun 26, 2010 2:15 PM EDT reply actions  

they'll be back

September 24th, Bjorn confirmed it at the postfight press conference

follow me twitter.com/GotaHemmi

by Brian Hemminger on Jun 26, 2010 4:52 PM EDT up reply actions  

See ya there, buddy.

I can’t wait until September. Covering the event was a great experience, although I hope they are a little more organized next time about getting us credentials. A wi-fi password would be nice, too. ;-)

P.S. It is Thursday, 9/23. I’d hate for you to make the drive and be a day late, lol.

- Chad C. |LayAndPray

by LnP on Jun 27, 2010 11:56 AM EDT up reply actions  

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