Bleacher Report's Banning of Tom Kelly Over Brock Lesnar Rumor Reveals Ignorance at Highest Level
One of the interesting news stories that probably found its way into your field of vision on Wednesday was the reported rumor that Brock Lesnar would no longer be fighting in the main event at UFC 116. In conjunction with Wanderlei Silva's already confirmed pull-out, the Lesnar rumor circulated quite quickly as story that was hinting at the fact that UFC 116 could be suddenly doomed without the inclusion of both stars.
The story was a small four-paragraph blurb of information in which the use of vocabulary made it obvious that this was only a rumor. The author, a seventeen year old by the name of Tom Kelly, isn't the best at his grammar or spelling, but in some strange way -- the article made its way to the Bleacher Report front page.
For those of you who don't know, Bleacher Report is a community-driven sports network in which anyone can join and begin writing. They are partnered with CBS Sports, are credentialed with the UFC, and do have content deals with multiple newspapers around the country. Some might say that's insanity considering the quality of writing by some of the community members on the website, but they do employ featured columnists who have been in this business for quite some time.
Tom Kelly isn't one of those established members of the Bleacher Report family, but who's to say the guy can't write a small rumor post for everyone interested in mixed martial arts to read and decipher for themselves, right? Wrong. As Steve Cofield pointed out in a post on Wednesday morning, a few calls to the UFC confirmed that Lesnar was perfectly fine and the entire rumor was a hoax. In my best Shatner impression, Go figure... a rumor.. was a... hoax. Bleacher Report pulled the story for obvious reasons, but then Bleacher Report decided to ban Tom Kelly for his erroneous post.
I normally wouldn't come to the defense of some seventeen year old kid I've never met in my life who constructed a very poorly-written rumor post, but Bleacher Report needs to take a long, hard look at their policies and the way in which their own ideology of the website being a community-driven site hurt them in this debacle, not Tom Kelly.
Here's a few things to take into consideration:
- Community-driven websites thrive on the involvement of their members, and Bleacher Report is pretty successful at producing traffic in that format as a website. That should mean that editors, or human beings should be looking at what is forwarded on to the front page of Bleacher Report. Blame yourself for that one.
- Since the website is community-driven, I can basically write whatever I want in the context of the sport I'm involved in. That's exactly what Tom Kelly did. He wrote what he read somewhere else, albeit it was a stupid mistake -- but a mistake. You've banned someone for doing exactly what the site was supposed to allow users to do... except the moderation is what failed -- not Tom Kelly.
- This is a bit disturbing, but I'm almost positive that Bleacher Report actually approves what newspaper headlines are sent out to papers around the country. But if you don't realize the process, here's where much of the controversy over this whole debacle stems:
It opens the debate of what's news and what's simply Internet chatter taken from message boards. The problem here is that Bleacher Report appears in many newspapers around the country. If a reader sees a headline, doesn't read the story or look at the source, it could be taken as fact. Major newspapers like the L.A. Times, San Francisco Chronicle, Seattle Post Intelligencer and Houston Chronicle simply run the B/R headlines.
Obviously, if this rumor post somehow gets past someone and is confirmed to hit newspapers, which is highly unlikely, it causes a huge problem. Not only for the UFC, but for Bleacher Report. - Being close with the UFC obviously has its advantages, just ask Yahoo! Sports. They have a very good track record at breaking stories that have been confirmed by the UFC, but they also have the criticism of being somewhat biased at times as well. In this instance however, Kelly felt that because the UFC complained... it was one of the sole reasons he was banned from a network that prides itself on being community-driven.
Take Bleacher Report for what it is. It is community-driven by users who want to write about sports they love. Some of its writers have been in this business for quite some time while others like Tom Kelly are simply wanting to contribute. At 17 years of age, why ban someone, as Steve Cofield put it, who might be the future of journalism who just doesn't have the experience to know any better at this point. Instead of taking away the platform for the kid to write, why don't you take the "higher ground" here?
The ignorance displayed by Bleacher Report's higher management is astounding in this instance. For a site that prides itself on being open to anyone, they banned a user who simply reported a rumor. Whoever fronted that post to the front page should be punished, if that's within their guidelines. If those front page posts are somehow aggregated programmatically, that's a major, major flub by the people who decided it should work in that manner to begin with.
Re-instate Tom Kelly. And if you aren't willing to do that, I'd be more than willing to have Tom post here at BloodyElbow.com under our Fanpost section, a section that is closely monitored by this staff. Sure, his writing probably doesn't meet the standard, but there is always room for improvement. Perhaps, Tom can find some helping hands in a platform that's more accepting instead of being banned for one mistake.
The FanPosts are solely the subjective opinions of Bloody Elbow readers and do not necessarily reflect the views of Bloody Elbow editors or staff.
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Agreed. When Kevin Iole was going back and forth with him Kevin just looked stupid IMO.
Blaming a kid for people taking something out of context when he actually labeled it as a rumor.
Total joke, and a complete misplacement of the blame.
It probably works out better for whoever was moderating the front page for the post to be labeled “RUMOR: Brock Lesnar may be out of UFC 116”, but that’s a learning process.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 12:16 PM EDT up reply actions
I write for Bleacher Report and I agree 100% with this post.
If you are going to have a system whereby anyone can upload content, which I think is a fantastic idea, you need to be responsible for moderating it.
You can’t stop me writing that I think Anderson Silva is a raging transvestite child molester (I don’t by the way…) but you can take steps to ensure that the article gets either removed or edited as soon as possible and doesn’t appear prominently on your website.
I think Bleacher Report is partly reliant on the unskilled interns who do all the editing, many of whom lack basic journalistic skills. It wouldn’t surprise me if one of these people made the decision to feature this story prominently on the website.
Bleacher Report is a fantastic resource but when you are reading any story you have to judge how much credibility it might have for yourself. If a story is in USA Today the chances are that it is factual, if a story is in the National Enquirer there is a chance it might not be.
You can easily look at every single article any individual author has ever written on Bleacher Report so it is easy to make a decision as to how accurate a story is. I see people posting ridiculous rumours on Bleacher Report every day and I can normally spot them a mile off. Bleacher Report has a system which rewards stories for the most hits / comments they get which definitely encourages sensationalism.
The problem arise if people start treating it as a source of reliable factual news as opposed to a public forum.
There is no reason why Bleacher Report can’t break a big news story but you just need to do a quick background check before deciding just how accurate a particular story is.
Offering this guy some sort of journalistic guidance would have been a much more meaningful gesture than simply banning him.
Bleacher Report sucks
They’re doing this kid a favor by forcing him to develop elsewhere.
That said, I have consciously decided to wait on rumors before instead of trying to be the first to have a post up about them, and it’s served me well.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Fightlinker.com
by Derek Suboticki on Jun 25, 2010 12:57 PM EDT reply actions 1 recs
Wow, subo. That’s some great insight. The kid is a newbie, and probably had no clue regarding rumors. A mistake obviously, but within their own rules — I’m willing to bet the kid doesn’t get banned if this doesn’t make the front page. Bleacher Report’s fault.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 1:13 PM EDT up reply actions
The kid is a newbie, and probably had no clue regarding rumors.
Then he learned something here. I started out with “Bleacher Reports sucks” – they handled it poorly – but it’s not as if mistakes weren’t made on both sides. I get tips and links all the time that I could run with, but I’m cautious, and unless you have the clout to say “yeah, I fucked up here, but it’s rare”, you have to be careful with unconfirmed info. If anything, this will light a fire under him, he’ll take the lesson in stride and move on to a place more worthy of his efforts.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Fightlinker.com
by Derek Suboticki on Jun 25, 2010 1:17 PM EDT up reply actions
Perhaps that is what he needs, but I still don’t think he should be banned simply because others have done the exact same thing and those posts never see the light of day on the front page.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 1:20 PM EDT up reply actions
Neither do I. Bannings… they’re just bad things.
When a true genius appears in the world, you may know him by this sign, that the dunces are in a confederacy against him. - Jonathan Swift
Fightlinker.com
by Derek Suboticki on Jun 25, 2010 1:22 PM EDT up reply actions
Touche, sir. Touche.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 1:25 PM EDT up reply actions
UFC credentials Bleacher Report
Pretty great system they’ve got: http://www.sherdog.com/radio/Breen-Josh-Gross-and-Luke-Thomas-1331
Follow me on Twitter: @MMANation.
Their system failed in a different way here however. Moderation didn’t do its job. Anyone can write anything, and this piece made it to the front page somehow… leading to a shit storm that gets someone banned for basically saying a rumor is circulating.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 1:15 PM EDT up reply actions
The failure was definitely one of moderation. I’ve seen an article about how anderson silva should fight floyd mayweather as the lead story on bleacher report before so I’m not entirely surprised by this misjudgement.
I know that Bleacher Report wants to establish itself as a source of breaking news and they probably just got a little over-enthusiastic here.
by James Goyder on Jun 25, 2010 1:23 PM EDT up reply actions
reminds me of this
Walter Sobchak: Is this yours, Larry? Is this your homework, Larry?
The Dude: Is that your car out front?
Walter Sobchak: Is this your homework, Larry?
The Dude: We know it’s his fucking homework! Where’s the fucking money, you little brat?
Walter Sobchak: Look, Larry. Have you ever heard of Vietnam?
The Dude: Oh, for Christ’s sake, Walter…
Walter Sobchak: You’re entering a world of pain, son. We know that this is your homework. We know that you stole a car.
The Dude: And the fucking money.
Walter Sobchak: And the fucking money. And, we know that this is your homework.
"Players are gods, the stands are the pews, football is the new religion."
by DamnSevern on Jun 25, 2010 1:54 PM EDT reply actions 3 recs

-Say man when I was growing up we wanted a Jacuzzi, we had to fart in the tub.
by NetLogic on Jun 25, 2010 2:06 PM EDT up reply actions 4 recs
Greatest movie of all time,bar none.
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http://www.dailymotion.com/WheelchairBandit
well thats just like your opinion, man.
"Players are gods, the stands are the pews, football is the new religion."
Obviously you're not a golfer.
Check out my MMA highlight videos!
http://www.dailymotion.com/WheelchairBandit
This is probably an overreaction, and the real sin was pushing this thing to the front page and to the place where newspapers can get a hold of it, but it should be a sign to all budding journalists/bloggers to not run with shit unless you know it’s legit.
If someone in the industry tells you something, then write about it. If someone in the industry writes tells some anonymous person on a form something and they put it there, don’t elevate it to another level by writing about it, because you can get bit in the ass.
Bleacher Report
Seems to be everyone’s favorite whipping boy
It is not enough to succeed. Others must fail.
Kid Nate says....
…..Hello
"The best book on the real history of MMA that I've seen," Dave Meltzer
by Jonathan Snowden on Jun 25, 2010 2:58 PM EDT up reply actions
Nothing wrong with that, the title has a question mark after it and the article opens with the phrase ‘rumours are hitting forums…’
If this is the original article then I don’t see what the fuss is all about.
by James Goyder on Jun 26, 2010 2:25 AM EDT up reply actions
the problem is people are dumb, so you shouldn’t put that article somewhere that can get picked up like the bleacher report.
The other problem is trolls on the forums are not article worthy, anywhere. If the guy had independent verification of the rumors, it’s fine to run an article, but when the source of your article is the UG, you probably shouldn’t be writing it.
Bleacher Report is terrible
It was the first MMA website I joined, and I couldn’t get away quickly enough. It was nothing more than a glorified message board, with TERRIBLE, TERRIBLE mods. The admin was the biggest joke I had ever seen, it was very unfortunate.
Bleacher Report is an embarassment to all REAL journalists
Bleacher Report is a joke and I did write for them in the beginning when I was a newbie writer wanting to get hits to my articles. I realized how unprofessional they all are and the MMA top dogs for BR are pathetic and have bad grammar and spelling themselves. I get daily spam from them and they are a joke and I have no idea how the big papers like Chronicle and LA Times uses them over REAL journalists.
Bleacher Report is just covering there ass
If you asked them internally I’m sure they would say this was their fault, which it was. But they accidentally pissed off the UFC and when the brass came knocking they needed a scape goat. They fed them the obvious person, Tom Kelly. It sucks for Tom, but ultimately what does it matter. He’s just a seventeen year old kid. Nobody cares that he can’t post on Bleacher Report anymore. Hopefully even Tom Kelly doesn’t care, he can post here, or plenty of other places. This isn’t a huge issue.
"I am a man who pisses largely and frequently, which they say is a sign of great mental activity" -Henry Miller-
They shouldn't even be credentialed anyways
Those guys are jokes and the fanboys that go to those events at the UFC are just fanboys and they don’t get paid one cent to go. Iole should not have bantered with the kid back and forth and say he is wrong when he is only 17 and the blame should go on Bleacher Report.
Not to bash the site, but really Bleacher Report is not all that great. When I started checking out sites, I spent most of my comment time posting more current info on stories they put up or correcting mistakes. I’m all for community driven, but when it’s the only thing driving it; they need some better controls on it.
i like bleacher report
nothing wrong with what they did here it was a big story and the guy posted rumors making it sound like fact, if someone did that on this website the ban hammer would strike hard and fast
plus the br hate is real high here its an enterataining website with some decent mma info especially in their slideshow posts which are generally very good
We have a saying back home that if your coming on, COME ON!!!!
Not sure about that… It has “Rumours” all over the post. This site has moderation, we wouldn’t actually front page the post. That’s the issue.
Follow me on Twitter @lelandroling
"Two things are infinite: the universe and human stupidity; and I’m not sure about the universe." - Albert Einstein
by Leland Roling on Jun 25, 2010 9:24 PM EDT up reply actions
yea good point
didnt notice the fact it got promoted to the front page before i posted, and yea that does reveal extreme ignorance disregard portions of my first post i agree with u guys
We have a saying back home that if your coming on, COME ON!!!!
As we pour one out for the poor 17 year old who got trolled by the UG this weekend, let’s also take a moment to mock mmabay.
A source close to the mammoth fighter spoke to MMABay earlier today, explaining there was some sort of problem and that a withdrawal from the fight, dubbed as the biggest heavyweight clash in UFC history, seemed likely.
How does anyone still read that shit?
Seriously?

His explanation:
Thanks for writing in about this as it’s definitely something I want to address. What I’m about to print is a truthful account of what happened and not speculation by people visiting the site and assuming the worst. Of course I try to keep abreast of what’s going on in the world of MMA on a day to day basis and occasionally visit these types of forums. Yes, I stumbled upon the thread about Lesnar being injured and decided to investigate further because if it turned out to be true it would be a massive story. I waited until America was awake (due to the time difference of me being in the UK) and put in a call to someone inside the champs camp. This was one of his sparring partners, and no, I won’t say who it is because that would be unethical. I was told there seemed to be some concern and Lesnar had picked up a knock. He also said that there had been talk of him pulling out between his coaches. You have to realise, these fighters put themselves through it day in and day out and rarely do they make it to the octagon healthy. At this point I went to print on the original article and advised everyone that this wasn’t 100% confirmation and that we’d continue to investigate. The only reason we’d ever print this or any other rumour is to keep every fan visiting the site abreast of the situation but in the same breath make it clear that it’s not fact at the time. Later on in the day various news sources contacted Lesnar’s manager, Brian Stegeman, who I have also spoken to and he said the champ was 100%. Of course he’s going to say that. After hearing that I, like many other news sources printed that as fact which I was more than happy to do as I was looking forward to this one. I contacted my source afterwards and he assured me when we spoke earlier there was a significant problem but it was getting better by the hour. He wouldn’t go into specifics but he said the fight was definitely going ahead as planned and that Brock should hopefully be close to 100% come next Saturday.
His source= The guy who cleans the toilets at Lesnar’s camp, he had one bran muffin too many

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